Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal JURNAL MANAJEMEN BISNIS
Winarno, Daffa Winan
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Application of The UTAUT Model to Customer Purchase Intention Toward Online Food Delivery Services: Case Study Gofood Winarno, Daffa Winan; Roostika, Raden Roro Ratna
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.691

Abstract

This study investigates the factors influencing customer purchase intentions in GoFood. The UTAUT model integrates four essential constructs: Performance Expectancy, Effort Expectancy, Social Influence, and Trust. The research data was collected through a Google Form questionnaire with 207 respondents. Additionally, the research may inform strategic decisions for GoFood and similar platforms, helping them enhance user experiences, build trust, and ultimately increase customer purchase intentions. Based on data analysis, Social Influence, Effort Expectancy, Performance Expectancy, and Trust have negative and not significant effect on Online Purchase Intention. Trust has positive and significant effect on Performance Expectancy and Effort Expectancy.
Co-Authors Roostika, Raden Roro Ratna