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All Journal JURNAL MANAJEMEN BISNIS Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen
Alfina Rahma Wani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : JURNAL MANAJEMEN BISNIS

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The Influence of Service Quality, Trust, and Commitment on Customer Loyalty of Bank Syariah Indonesia KCP Medan Pulo Brayan Alfina Rahma Wani; Yenni Samri Juliati Nasution; Nur Ahmadi Bi Rahmani
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.884

Abstract

The purpose of this research is to determine the effect of service quality, trust and commitment to customer loyalty of Bank Syariah Indonesia (BSI) KCP Pulo Brayan Medan. This research uses quantitative research with descriptive research type, where the object of research is Bank Syariah Indonesia (BSI) KCP Pulo Brayan Medan customers. The method in this study is in the form of distributing questionnaires which aims to test and analyze the effect of service quality, trust and commitment to customer loyalty of Bank Syariah Indonesia (BSI) KCP Pulo Brayan Medan. The findings of this study indicate that service quality, trust and commitment affect the loyalty of Bank Syariah Indonesia (BSI) KCP Pulo Brayan Medan customers.
Co-Authors Dini Lestari NUR AHMADI BI RAHMANI NUR AMALINA Yenni Samri Juliati Nasution