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Mayzira, Chantika
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Economics, Econometrics & Finance

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Pengaruh Digital Marketing dan Customer Relationship Marketing Terhadap Loyalitas Konsumen Pulma House Medan Mayzira, Chantika; Syahrial, Hery
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v5i1.4322

Abstract

This research aims to determine the influence of digital marketing and customer relationship marketing on consumer loyalty at Pulma House Medan. This type of research is quantitative with an associative approach. The data used is primary data or questionnaires and the data analysis method uses SPSS 25. The population in this study is visitors to Pulma House for the period January 2022 - December 2023, totaling 2249. The sampling technique used is purposive sampling using the Slovin formula, so the number of samples in this study were 96 respondents. Based on the results of this research, it shows that partially the influence of Digital Marketing (X1) has a positive and significant effect on Consumer Loyalty at Pulma House Medan. The influence of Customer Relationship Marketing (X2) has a positive and significant effect on Consumer Loyalty at Pulma House Medan. Based on the results of the F Test, it was found that Digital Marketing and Customer Relationship Marketing together (simultaneously) had an effect on Consumer Loyalty. In the coefficient of determination (R2), the Adjusted R Square value obtained is 0.829 (82.9%) and the remaining 17.1% will be influenced by other factors that cannot be explained in this research.
Pengaruh E-Service dan E-Trust Terhadap Repurchase Intention Pada Ryn Boutique Medan Mayzira, Chantika; Sahir, Syafrida Hafni
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 2 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v5i2.5319

Abstract

This study aims to determine the Effect of E-Service Quality and E-Trust on Repurchase Intention at Ryn Boutique Medan. This type of research is associative with a quantitative approach. The data used are primary data or questionnaires, with data collection techniques through direct surveys to customers. The data analysis method uses SPSS 25 to test the hypothesis. The population in this study were all Ryn Boutique Medan customers totaling 150 consumers. The sampling technique used was probability sampling, and with the Slovin formula, the number of samples in this study was 100 respondents. Data testing was carried out through multiple linear regression analysis. Based on the results of this study, partially the Effect of E-Service Quality (X1) has a positive and significant effect on Repurchase Intention at Ryn Boutique Medan. The Effect of E-Trust (X2) also has a positive and significant effect. So it can be concluded that E-Service Quality and E-Trust have a positive and significant effect on Repurchase Intention at Ryn Boutique Medan.
Co-Authors Hery Syahrial Syafrida Hafni Sahir