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All Journal Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat JURNAL SAINS, SOSIAL DAN HUMANIORA
Jayatalenta, Lintang
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Agriculture, Biological Sciences & Forestry Humanities Earth & Planetary Sciences Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Batik Kayu Dewi: Menjadi Wajah Kota Bogor dan Panggung Ekonomi Lokal Melalui Kreativitas Nababan, Janet Miduk Lady; Pujangga, Muhammad Rizky; Jayatalenta, Lintang; Puspita, Kartika Eka
JURNAL SAINS SOSIAL DAN HUMANIORA (JSSH) Vol. 4 No. 1 (2024): JSSH : Jurnal Sains, Sosial dan Humaniora
Publisher : Lembaga Penellitian, Pengabdian dan Publikasi (LP3M), UNIVERSITAS MUHAMMADIYAH MALUKU UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52046/jssh.v4i1.2051

Abstract

Penelitian ini mengkaji peran Batik Ayu Dewi dalam membentuk identitas Kota Bogor dan mendorong perekonomian lokal melalui kreativitas. Sebagai produk budaya yang akan mempunyai nilai seni, Batik Ayu Dewi tidak hanya menjadi simbol kebanggan lokal tetapi juga sebagai alat penting dalam menggerakan sektor ekonomi kreatif di Bogor. Studi ini menggunakan pendekatan kualitatif dengan metode wawancara mendalam dan observasi partisipatif untuk memahami bagaimana Batik Ayu Dewi mempengaruhi masyarakat dan ekonomi lokal. Hasil penelitian menunjukan bahwa Batik Ayu Dewi berhasil mempromosikan Kota Bogor sebagai pusat budaya batik modern. Dengan demikian Batik Ayu Dewi berkontribusi signifikan dalam pembangunan ekonomi berkelanjutan dan pelestarian warisan budaya.
Pendampingan Strategi Pemasaran untuk Meningkatkan Daya Saing Produk Pertanian Organik (Kasus Kelompok Tani Jaya di Desa Ciaruteun Ilir) Muthmainnah, Hana Salwa; Amirah, Nurul; Yanti, Ardina Rahmi; Ramadhan, Paru; Jayatalenta, Lintang; Barlan, Zessy Ardinal
Agrokreatif: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 11 No. 1 (2025): Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agrokreatif.11.1.154-165

Abstract

Indonesia's potential resources are beneficial for both organic and inorganic agricultural businesses. The presence of organic farming can shift consumer consumption patterns, resulting in market competition with inorganic producers. Marketing in the farming sector plays a crucial role in ensuring that agricultural products reach the final consumer. This activity aims to assist farmers in developing effective marketing strategies for organic farm products to strengthen agrarian competitiveness. The method used is a qualitative approach through observation and in-depth interviews, as well as conducting action research with the stages of planning, acting, observing and reflecting. This activity was conducted at the Tani Jaya Group in Ciaruteun Ilir Village, Cibungbulang District, Bogor Regency. Data analysis uses the SWOT matrix to examine internal and external factors. The activity results show that the Tani Jaya Group has great potential in organic farming, but limited digital knowledge hinders its marketing. A branding strategy for marketing organic agricultural products to strengthen agricultural competitiveness through social media, complete product information, and the pre-order (PO) system is essential. Therefore, digital marketing assistance and professional social media management are also needed to increase farmers' awareness of marketing strategies as promotional media.
Co-Authors Amirah, Nurul Muthmainnah, Hana Salwa Nababan, Janet Miduk Lady Pujangga, Muhammad Rizky Puspita, Kartika Eka Ramadhan, Paru Yanti, Ardina Rahmi Zessy Ardinal Barlan