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All Journal EconBank : Journal Economics and Banking Jurnal Pengabdian Kepada Masyarakat (Mediteg) Bubungan Tinggi: Jurnal Pengabdian Masyarakat Quantitative Economics and Management Studies Shafin: Sharia Finance and Accounting Journal KINDAI : Kumpulan Informasi dan Artikel Ilmiah Manajamen dan Akuntansi Equivalent : Journal of Economic, Accounting and Management
Bandi, Maulida Hirdianti
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Mathematics Social Sciences Other

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Digital Transformation and Financial Strengthening for Village-Owned Enterprises to Accelerate Inclusive and Sustainable Rural Development Hayatie, Marliza Noor; Nadiar, Rahmi; Bandi, Maulida Hirdianti; Hidhayati, Annisa Tri; Alfikri, Rahmatullah
Bubungan Tinggi: Jurnal Pengabdian Masyarakat Vol 7, No 4 (2025): NOVEMBER 2025
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/btjpm.v7i4.15524

Abstract

This community service program aimed to strengthen the economic foundation of Guntung Besar Village by empowering its Village-Owned Enterprise (BUMDes) Mandiri Sejahtera through professional financial and digital marketing management. The program addressed problems such as the absence of standardized financial records, limited digital marketing skills, and a lack of product legality, like BPOM certification. The methods included participatory approaches, such as socialization, training in digital bookkeeping and e-commerce platforms (Tokopedia, Shopee, TikTok Shop), content creation, and assistance with BPOM registration. This community service program aimed to strengthen the economic foundation of Guntung Besar Village by empowering its Village-Owned Enterprise (BUMDes) Mandiri Sejahtera through digital transformation and financial literacy. The program addressed issues such as unstandardized bookkeeping, limited digital marketing skills, and a lack of product legality (BPOM). Activities included participatory training on Google Sheets, e-commerce platforms (Tokopedia, Shopee, and TikTok Shop), branding design, and assistance with BPOM applications.
Co-Authors Alfikri, Rahmatullah Amelia, Noor Anjaswari, Gati Annisa Tri Hidhayati Astia Putriana, Astia Fatimah, Nor Siti Ghalih, Muhammad Hayatie, Marliza Noor Karolina, Karolina M.Riduan Abdillah Machfiroh, Ines Saraswati Mufrida Noor Amelia Nurmalina, Radna Pertiwi, Fidia Ramadhani Putri Rahmi Nadiar Rizky Mega Arini Sinaga, Ananda Sabrida Tora Br Suwarno, Try Edi Yuli Fitriyani