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All Journal Scientific Journal of Informatics Jurnal Sisfokom (Sistem Informasi dan Komputer) Suluh Tani
Budiastuti, Evrina
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Agriculture, Biological Sciences & Forestry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Social Sciences

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Effect of Usefulness Dimensions on Agricultural Markets Budiastuti, Evrina; Ritchi, Hamzah; Deliana, Yosini
Jurnal Sisfokom (Sistem Informasi dan Komputer) Vol 12, No 2 (2023): JULI
Publisher : ISB Atma Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32736/sisfokom.v12i2.1678

Abstract

With the largest population in Indonesia, Bogor Regency in West Java Province has agricultural potential. One of the prospective regions in Region V with agricultural populations that grow both fresh and processed agricultural products, from rural to urban. Problems in the promotion of agricultural products were discovered by the Government of Bogor Regency through the Agricultural Extension Center of Region V. To solve these issues, a platform called Kiosagri.com in the form of a marketplace has been introduced. It is required to quantify usability, which is influenced by the usability dimension, for this market to be useful. As a result, the purpose of this study is to examine the usability factors that influence the usability of the farmers that utilize the Kiosagri.com agricultural marketplace. This reserach employs a cross-sectional survey design and a quantitative methodology. Farmers who have been introduced to Kiosagri.com were the only respondents in the census. 32 respondents' data were analyzed using multiple linear regression tests and descriptive statistics. The findings demonstrated a substantial relationship between usability and the usability factors of learnability, efficiency, memorability, error, and satisfaction. Only efficiency, which has a substantial impact on usability, is the dimension that dominates this relationship.
TINJAUAN PUSTAKA SISTEMATIS: PEMASARAN PRODUK PERTANIAN DI ERA DIGITAL Budiastuti, Evrina
Sumber Penyuluhan Pertanian Indonesia Vol 2 No 1 (2024): Jurnal Suluh Tani
Publisher : Pusluhtan

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Abstract

Salah satu permasalahan pada sektor pertanian adalah pemasaran produk. Pemasaran hasil pertanian dapat memanfaatkan kanal digital untuk meningkatkan penjualan. Studi ini bermaksud untuk 1) Mengetahui platform digital yang digunakan stakeholder untuk memasarkan produknya; 2) Mengetahui Mengetahui urgensi digital marketing produk pertanian; 3) Mengetahui hal yang mempengaruhi motivasi stakeholder terhadap layanan pemasaran secara digital. Metode yang digunakan adalah tinjauan pustaka sistematis terhadap jurnal yang diterbitkan dengan kategori memiliki akses penuh dan fokus pada pemasaran produk pertanian di era digital. Jurnal yang direview menggunakan kata kunci pertanian, pemasaran, produk pertanian, pemasaran digital, strategi pemasaran, platform digital marketing, e-commerce, dan e-marketing. Penelusuran dengan menggunakan kata kunci tersebut memperoleh 892 jurnal, kemudian dianalisa lebih mendalam untuk memilih dengan peniadaan jurnal yang 1) tidak dapat diakses keseluruhan utuh, 2) bukan kategori jurnal dengan klasifikasi minimal Q4 atau Sinta 2, 3) tidak menggunakan bahasa inggris atau bahasa indonesia, 4) jurnal terpilih untuk rentang 10 tahun terakhir, 5) jurnal tidak relevan terhadap topik, 6) dan jurnal tidak menjawab pertanyaan penelitian. Pada akhirnya terpilih 18 jurnal yang mewakili secara mendalam akan pemasaran produk pertanian di era digital. Hasil penelitian menunjukkan 1) Produk pertanian perlu dipasarkan secara digital karena memberikan manfaat dari segi jangkauan pasar maupun penentuan harga. 2) Platform digital yang digunakan untuk pemasaran terdiri dari media sosial, marketplace, website, dan aplikasi. 3) Motivasi stakeholder terhadap layanan digital yaitu dari segi kemudahan, transparansi harga, membantu pemasaran, menguntungkan, dan menimbulkan inovasi layanan.
Usability Analysis of Digital-Based Agricultural Product Marketing Platform at Farmers Level in Region V, Bogor Regency Budiastuti, Evrina; Ritchi, Hamzah; Deliana, Yosini
Scientific Journal of Informatics Vol 10, No 3 (2023): August 2023
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/sji.v10i3.44605

Abstract

Purpose:  This study examines the usability of a digital platform called Kiosagri.com. This study needs to carry out as one of the solutions to overcome the limited accessibility of agricultural product promotion through the use of a digital platform that is expected to have usability. Therefore, this study aims to analyze the usability of digital-based agricultural product marketing platforms at the farmer level in Region V of Bogor Regency.Methods:  This research employed a mixed method with an explanatory sequential design. The intended audience for the census of respondents was farmers who had utilized the Kiosagri.com platform. Data analysis was done on 32 respondents during the quantitative phase using descriptive statistics. Ten respondents were chosen purposefully for descriptive qualitative analysis during the qualitative phase.Results:  According to the results, the Kiosagri platform is very user-friendly. It is achieved as a result of several beneficial aspects connected to the benefits perceived by users, such as ease of use, suitability of design, and features offered by Kiosagri.Novelty:  In this study, a different way to measure the usability of digital platforms for agricultural products marketing is applied, namely by using the explanatory sequential design by conducting usability testing using descriptive statistics through the use of questionnaires and explaining the results further using descriptive qualitative through in-depth interviews which both methods are suitable for testing user experience and usability in the agricultural sector. The results of this study will be useful for the government in implementing digital marketing of agricultural products.
Co-Authors Hamzah Ritchi Yosini Deliana