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All Journal Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Sisfokom (Sistem Informasi dan Komputer) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Journal of Business on Hospitality and Tourism MARAS : Jurnal Penelitian Multidisplin
Yosini Deliana
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Agriculture, Biological Sciences & Forestry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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PENERAPAN TEKNOLOGI INFORMASI DAN KOMUNIKASI PADA AGRIBISNIS SAYURAN ORGANIK Charina, Anne; Adriani, Rani; Sadeli, Agriani Hermita; Deliana, Yosini
Agricore Vol 2, No 1 (2017)
Publisher : Departemen Sosial Ekonomi Faperta Unpad

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pasar bebas MEA merupakan peluang yang perlu ditangkap oleh berbagai pelaku usaha agribisnis. Termasuk aribisnis sayuran organic yang saat ini sedang berkembang pesat dengan demand yang cukup besar. Untuk itu Teknologi Informasi dan Komunikasi (TIK) menjadi salahsatu komponen yang harus dipersiapkan untuk mendukung pasar bebas MEA. Tulisan ini bertujuan untuk membahas penerapan TIK dalam agribisnis sayuran organic, kendala yang dihadapi beserta strategi perbaikan untuk meningkatkan  daya saing dalam menghadapi perdagangan bebas. Penelitian ini dilakukan di Kelompok Tani Semai Organik yang mengusahakan agribisnis sayuran organic, berlokasi di Desa Pada Asih Kecamatan Parompong Kabupaten Bandung Barat. Dengan informan  pengurus dan anggota poktan sebanyak 10 orang.  Desa Pada Asih sendiri saat ini terpilih menjadi salah satu Desa Organik di Jawa Barat. Metode penelitian yang digunakan adalah studi kasus dengan menggunakan teknik analisis kualitatif. Analisis strategi perbaikan dalam penerapan TIK menggunakan system thinking dengan alat analisis Causal Loop Diagram. Berdasarkan hasil penelitian, terdapat beberapa kendala dalam penerapan TIK di Kelompok Tani Semai Organik, diantaranya dibagi atas kendala budaya, fasilitas dan keterampilan. Strategi perbaikan penerapan TIK yang  tepat bagi Kelompok Tani Semai Organik dalam menghadapi pasar bebas MEA diantaranya adalah: Integrasi pemanfaatan TIK dengan program Desa Organic, pemberian subsidi sarana prasarana TIK dari program Desa Organik; sosialisasi penyuluhan berbasis internet (cyberextension); serta focus utama pada peningkatan kompetensi pengurus dalam memanfaatkan TIK. Diharapkan dengan pemanfaatan TIK yang lebih baik, Poktan Semai Organik dapat eksis langsung ke pasar MEA.
Barista's Competency In Delivering Experiential Marketing In Coffee Shop In Bandung City Alvarizy, Ahmad; Deliana, Yosini
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 2 (2021): Juli 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i2.5338

Abstract

People have now made drinking coffee in coffee shops a new culture. Many people who are interested in getting into the coffee business because of the market potential are eager to explore the brewing process and want to share with those around them. One of the determinants of a coffee shop business success is the presence of a barista. Barista is the name for someone whose job is to make and serve coffee to customers. Therefore, baristas must have competence in delivering Experiential marketing such as treating customers as friends, remembering customers' names, and always smiling and baristas must have competence in accordance with the regulations of the Ministry of Manpower and Transmigration. The purpose of this research is none other than knowing the level of competence of baristas in conveying the values of experimental marketing and knowing the level of competence of baristas according to SKKNI No. 370 of 2013. This research was conducted using a questionnaire to baristas with quantitative techniques and conducting interviews with informants. The results of this study indicate that the majority of baristas are competent in applying this aspect of Experiential marketing. Based on the measurement of barista competence according to SKKNI Barista, it can be concluded that the majority of baristas are very capable of meeting the standards even though the majority of baristas do not know these standards and also only a small proportion of baristas who are respondents have attended Barista Schools.
Effect of Usefulness Dimensions on Agricultural Markets Budiastuti, Evrina; Ritchi, Hamzah; Deliana, Yosini
Jurnal Sisfokom (Sistem Informasi dan Komputer) Vol 12, No 2 (2023): JULI
Publisher : ISB Atma Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32736/sisfokom.v12i2.1678

Abstract

With the largest population in Indonesia, Bogor Regency in West Java Province has agricultural potential. One of the prospective regions in Region V with agricultural populations that grow both fresh and processed agricultural products, from rural to urban. Problems in the promotion of agricultural products were discovered by the Government of Bogor Regency through the Agricultural Extension Center of Region V. To solve these issues, a platform called Kiosagri.com in the form of a marketplace has been introduced. It is required to quantify usability, which is influenced by the usability dimension, for this market to be useful. As a result, the purpose of this study is to examine the usability factors that influence the usability of the farmers that utilize the Kiosagri.com agricultural marketplace. This reserach employs a cross-sectional survey design and a quantitative methodology. Farmers who have been introduced to Kiosagri.com were the only respondents in the census. 32 respondents' data were analyzed using multiple linear regression tests and descriptive statistics. The findings demonstrated a substantial relationship between usability and the usability factors of learnability, efficiency, memorability, error, and satisfaction. Only efficiency, which has a substantial impact on usability, is the dimension that dominates this relationship.
Pelatihan Kemasan Produk UMKM di Desa Mekarmanik Kecamatan Cimenyan Kabupaten Bandung Jawa Barat: MSMEs Product Packaging Training in Mekarmanik Village Cimenyan Subdistrict Bandung Regency Suminartika, Eti; Hapsari, Hepi; Deliana, Yosini
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 9 No. 11 (2024): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v9i11.8139

Abstract

The role of small-scale business (UMKM) is source of income and job for the people. The problem of the industry is low quality of product packaging. The purpose of PKM are: (1) How to increase the knowledge and (2) how to raise packaging practice. PKM activities took place from June 24th until July 24th, 2024. The activity was done by companionship of lecture, demonstration and practice. Participant knowledge and practice increase were analysed based pre-test before activity and post-test after activity. The result of activity showed us there were increase significantly about packaging product knowledge and packaging product experience.
Hubungan Pengetahuan Produk dan Gaya Hidup Sehat dengan Minat Beli Minyak Sacha Inchi di Kota Bandung Fuadiyah, Alda; Deliana, Yosini
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.15346

Abstract

Sacha inchi oil is a new product derived from the sacha inchi plant. Despite its numerous benefits, its sales in Indonesia remain low. This study aims to analyze the relationship between product knowledge and a healthy lifestyle on purchase interest in sacha inchi oil in Bandung City. The research method used is a survey by distributing online questionnaires to respondents who meet the criteria and reside in Bandung City. The data were analyzed descriptively and using Spearman's rank correlation to examine the relationship between product knowledge and a healthy lifestyle on purchase interest in sacha inchi oil. The results show a relationship between product knowledge and purchase interest in sacha inchi oil with a correlation coefficient of 0.528, indicating a strong relationship. Additionally, there is a relationship between a healthy lifestyle and purchase interest in sacha inchi oil with a correlation coefficient of 0.319, indicating a moderate or fairly strong relationship.
Persepsi Produsen Usaha Bakeri Terhadap Kemasan Plastik dan Green Packaging Berbahan Dasar Kertas Andani, Wily; Deliana, Yosini; Trimo, Lucyana
MARAS : Jurnal Penelitian Multidisiplin Vol. 3 No. 1 (2025): MARAS : Jurnal Penelitian Multidisiplin, Maret 2025
Publisher : Lumbung Pare Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60126/maras.v3i1.757

Abstract

Green packaging menghadirkan solusi potensial untuk polusi lingkungan yang terkait dengan limbah plastik dari kemasan. Kemasan berbahan dasar kertas dianggap lebih mudah didaur ulang sehingga lebih baik untuk lingkungan. Namun demikian, banyak bakeri yang belum mengadopsi kemasan ramah lingkungan, yang menandakan terbatasnya minat untuk memanfaatkan opsi berkelanjutan tersebut. Penelitian ini bertujuan untuk mendeskripsikan persepsi produse$n usaha bakeri terhadap kemasan plastik dan kemasan kertas. Penelitian ini menggunakan pendekatan yang didasarkan pada prinsip-prinsip positivisme. Hasil penelitian menunjukkan bahwa penggunaan green packaging pada produsen masih rendah, yaitu hanya 25,00% untuk produk roti dan 15,00% untuk produk kue bolu. Produsen memiliki persepsi bahwa kemasan plastik dapat membuat produk menarik karena dapat terlihat tanpa harus membuka kemasan disebabkan sifatnya yang transparan, kemasan yang menarik. Sedangkan bagi produsen yang lebih memilih menggunakan kemasan berbahan dasar kertas menganggap bahwa kemasan kertas sebagai pengemas produk roti dapat tahan terhadap suhu yang tinggi. Bagi produk kue bolu, produsen menganggap kemasan kertas merupakan kemasan yang dapat melindungi produk lebih baik dan dapat mengurangi sampah plastik. Banyaknya persepsi positif terhadap kemasan plastik dibandingkan kemasan kertas mengindikasikan bahwa minat produse$n menggunakan green packaging belum tinggi, sehingga produsen masih harus diberikan sosialisasi tentang kebiasaan yang ramah lingkungan, bahaya sampah plastik dan penggunaan green packaging untuk meningkatkan daya saing usahanya.
DECISION MAKING TO VISIT KOPI LUWAK AGROTOURISM (Case Study of Kopi Luwak Cikole in Cikole Village, Babakan Village, Lembang District) Fadhila, Elma Dian; Deliana, Yosini
Journal of Business on Hospitality and Tourism Vol. 5 No. 2 (2019): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v5i2.153

Abstract

The agricultural sector in tourism is often called agrotourism. Kopi Luwak (Civet Coffee) Cikole, located in Kampung Babakan, produces Luwak coffee that applies animal welfare, so that agrotourism is awarded as Animal Wellfare-based agro-tourism. Kopi Luwak Cikole offers educational tours for its visitors. Visitorsto agrotourism are thought to have a specific purpose. Various people who visit Agro Tourism are seen from the characteristics of visitors and visiting decision making. The purpose of this study is to identify the characteristics and consumer decision-making processes of Kopi Luwak Cikole. Data analysis was carried out with descriptive analysis techniques. The results of this study indicate that the characteristics of Kopi Luwak Cikole respondents are mostly resident of Malaysia, male, 36-45 years old, their last education is Bachelor, have occupation as a Private or Government Employee with monthly income ≥ Rp. 5,000,001. The visiting decision at the need recognition stage is the motivation to visit agro tourism. This is  because attractive facilities with benefits sought during a visit are adding to the knowledge of cultivation and process of civet coffee. Evaluation phase, consideration for visiting is because of civet coffee education. Furthermore, the decision to visit is carried out in a planned manner which on average is carried out during holidays. The level of satisfaction after post-visit, shows visitors feel satisfied with the facilities in agrotourism.
Persepsi dan Minat Terhadap Penggunaan Green Packaging Pada UMKM Makanan di Kota Bandung Agrifa, Athiya Rahma; Deliana, Yosini; Esperanza, Dhany; Rachmawati, Erna
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.13109

Abstract

Peningkatan jumlah UMKM makanan memberikan dampak positif dan negatif. Salah satu dampak negatifnya adalah peningkatan jumlah sampah, khususnya sampah plastik melalui kemasan plastik. Salah satu solusi untuk mengatasi masalah sampah, khususnya sampah plastik adalah dengan menggunakan green packaging. Penelitian ini bertujuan untuk mengetahui persepsi dan minat mengenai green packaging pada UMKM di Kota Bandung, khususnya di Kecamatan Buahbatu. Metode yang digunakan dalam penelitian ini adalah metode kualitatif dengan menggunakan data primer melalui wawancara dan data sekunder berupa jurnal ilmiah dan studi literatur. Berdasarkan hasil penelitian dapat disimpulkan bahwa UMKM Sosis Bakar Frozen Bandung Kasedep Anjeun, UMKM Nanamo Kitchen, UMKM Kika Food, UMKM Kedai Ayam Curinghak, dan UMKM Dapur Chalmira memiliki persepsi bahwa green packaging merupakan kemasan yang terbuat dari bahan yang mudah terurai sehingga tidak berpotensi untuk mencemari lingkungan dan tidak berbahaya untuk kesehatan manusia. Informan juga menunjukan minat terhadap green packaging yang ditandai dengan menggunakan kemasan green packaging serta menunjukan keterlibatan dalam mensosialisasikan green packaging kepada UMKM yang lain.
Persepsi Konsumen Usaha Bakeri Terhadap Kemasan Plastik dan Green Packaging Berbahan Dasar Kertas Andani, Wily; Deliana, Yosini; Trimo, Lucyana
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12199

Abstract

Green packaging can be a solution to environmental pollution problems caused by plastic waste generation as a result of bakery business packaging. One of them is paper-based packaging which is considered easier to recycle so that it is also automatically more environmentally friendly. However, bakery businesses still don't use green packaging a lot, which indicates low interest in using green packaging. This study aims to describe consumer perceptions of bakery businesses on plastic packaging and paper packaging. The research was conducted in Indramayu Regency from February to May 2023. The results showed that consumers preferred paper-based packaging to plastic packaging, namely 83.00% for bakery products and 68.00% for sponge cake products. Consumers who like plastic packaging have the perception that plastic packaging for bakery products is practical, attractive, inexpensive, and protects the product better. For sponge cake products, consumers consider plastic packaging to be attractive, practical and protect the product better. Meanwhile, consumers who prefer paper-based packaging think that paper packaging as a packaging for bakery products can reduce plastic waste, is practical, attractive, protects products better, is more hygienic and healthy, and is unique. For sponge cake products, consumers consider paper packaging to be attractive, protect the product better, reduce plastic waste, and be practical. The large number of positive perceptions of paper packaging compared to plastic packaging indicates that consumers have started to switch to environmentally friendly habits.
Analisis Perbedaan Karakteristik Konsumen Berbagai Rasa Teh Celup Walini di Kota Bandung Kautsar, Athhar Izzan; Deliana, Yosini
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14698

Abstract

This study analyzes differences in consumer characteristics based on taste preferences for Walini teabags in Bandung City. Using a quantitative approach with a survey method at Borma Supermarket, Panyileukan District, samples were selected by systematic random sampling during May 2024. Data were analyzed descriptively and using cross tabulation. The results showed that Walini teabag in Wangi flavor was most preferred by 20% of respondents, with the majority of respondents being female (60%) aged 40-49 years. Preference for Wangi flavor was also dominant across employment and education categories, but in the income category, preference was split between Wangi flavor and classic black tea. These findings emphasize the importance of packaging design in influencing purchasing decisions, as well as the need for more in-depth analysis of product attributes to understand consumer preferences more comprehensively.
Co-Authors Adriani, Rani Agriani Hermita Sadeli Agrifa, Athiya Rahma Alvarizy, Ahmad Andani, Wily Anne Charina Budiastuti, Evrina Dhany Esperanza Dini Rochdiani Eddy Renaldy Erna Rachmawati Eti Suminartika Fadhila, Elma Dian Faizah, Haura Nur Fuadiyah, Alda Hamzah Ritchi Hepi Hapsari Hesty Nurul Utami Indrawibawa, Diky Iwan Setiawan Kautsar, Athhar Izzan Lucyana Trimo, Lucyana Meddy Rachmadi Pandi Pardian SUPYANDI, DIKA Tridakusumah, Achmad Choibar Trisna Insan Noor Wibawa, Diky Indra Zumi Saidah