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All Journal Edumaspul: Jurnal Pendidikan JSIP: Jurnal Studi Ilmu Pemerintahan
Pratiwi, Haslindah
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Arts Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences Other

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The Impact of Digitalization on Traditional Markets: Transformation and Challenges in the Era of E-commerce Indah, Syahnifa Nur; Rusdi, Muhammad; Pratiwi, Haslindah; Samiri, Muliani
Jurnal Studi Ilmu Pemerintahan Vol. 5 No. 1 (2024): JSIP: Jurnal Studi Ilmu Pemerintahan
Publisher : Department of Government Studies, Universitas Muhammadiyah Buton.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/jsip.v5i1.5486

Abstract

This study examines the impact of digitalization on traditional markets, with a particular focus on understanding the transformations and challenges faced by these markets in the era of e-commerce. A quantitative approach was employed to collect data from conventional market vendors in Rappang City, which were then analyzed using simple linear regression and other statistical methods via SPSS 26. The findings indicate a notable and positive correlation between digitalization and the performance of traditional markets, with a regression coefficient of 0.771, suggesting that digitalization significantly enhances traditional markets' competitiveness and operational efficiency. Moreover, the study underscores that while digitalization offers a plethora of avenues for conventional markets to integrate with digital platforms and extend their reach, it also presents challenges, including intensified competition from e-commerce and the necessity for rapid adaptation to new technologies. The findings indicate that digitalization is not merely a supplementary tool but rather a critical component for sustaining the relevance and competitiveness of traditional markets in the modern digital economy. The study concludes that stakeholders in traditional markets must adopt strategic digitalization initiatives, supported by appropriate policies and infrastructure investments, to ensure these markets can thrive alongside emerging e-commerce platforms. Despite the study's regional focus, the implications extend to broader contexts, offering insights into how traditional markets globally can navigate the challenges posed by digital transformation. Future research should consider a mixed methods approach to explore the nuanced impacts of digitalization in different cultural and economic settings.
The effect of using web-based kahoot media on the learning outcomes of grade x students in informatics subject at man and the optimization of instagram social media utilization for increasing sales at aliya cell, maccorawalie village, sidenreng rappang re Mubaraq, Awwalul; Rusdi, Muhammad; Syafaruddin, Andi Riska Andreani; Pratiwi, Haslindah
Edumaspul: Jurnal Pendidikan Vol 9 No 2 (2025): Edumaspul: Jurnal Pendidikan (In Press)
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33487/edumaspul.v9i2.9046

Abstract

This study focuses on optimizing the use of Instagram social media to increase sales at Aliya Cell, a business engaged in the sale of mobile phones, accessories, prepaid credit, and digital payment services in Sidenreng Rappang Regency. Although social media has great potential as a marketing tool, Aliya Cell faces several challenges such as a lack of engaging content, inconsistent posting frequency, and minimal use of data for marketing strategies. The purpose of this research is to determine effective strategies for utilizing social media to boost sales and to identify existing obstacles. The type and design of the research used is descriptive qualitative, with data collection through interviews, documentation, and observation. This study is expected to provide practical recommendations for Aliya Cell in enhancing brand visibility, customer interaction, and marketing efficiency through Instagram.
Co-Authors Indah, Syahnifa Nur Mubaraq, Awwalul Muhammad Rusdi Samiri, Muliani Syafaruddin, Andi Riska Andreani