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All Journal Jurnal Manajemen Pendidikan Dasar, Menengah dan Tinggi [JMP-DMT] J-Abdimas Cenderawasih
Ferdinandus, Adelce Sisilia
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Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Implementasi Strategi Pemasaran Jasa Pendidikan Sebagai Upaya Menghadapi Daya Saing Sekolah Dalam Mendapatkan Calon Peserta Didik Baru Di SMP YPPK Santo Paulus Abepura Aryesam, Agnes; Ferdinandus, Adelce Sisilia; Septiyarti, Yemi
Jurnal Manajemen Pendidikan Dasar, Menengah dan Tinggi [JMP-DMT] Vol 5, No 2 (2024): JURNAL JMP-DMT
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jmp-dmt.v5i2.18521

Abstract

The rapid advancements in science and technology necessitate educational institutions to continually adapt to the challenges of globalization. In this era of increased global competition across various sectors, education is no exception. Thus, educational institutions must adopt a professional management approach, staying abreast of developments in science, technology, and the arts (IPTEKS), while also catering to consumer demands. To effectively compete, these institutions must focus on aspects like curriculum evolution, integration of information and communication technology, enhancement of educator and staff quality, and the improvement of educational facilities and infrastructure.In the face of heightened competition, leaders of educational institutions need to cultivate competitive advantages through strategies emphasizing efficiency, product quality, and innovation. The primary objective of this research is to assist educational institution leaders in formulating superior marketing strategies to navigate competition with other schools. This becomes particularly crucial in the context of the Covid-19 pandemic, where effective marketing strategies can contribute significantly to sustaining the quality and enrollment numbers of prospective students. The research was conducted in Jayapura, Papua, serving as a case study in Indonesia.The qualitative descriptive method (Sugiyono, 2016) was employed in this research. Researchers aimed to describe, explain, and address questions related to the phenomena and circumstances surrounding the importance of marketing strategies for educational services. The focus of the study was on YPPK Santo Paulus Middle School in Abepura. The research methodology outlined the approach, subjects, objects, location, population, and samples/informants, as well as operational definitions of variables/focus descriptions of main materials and tools. Data collection and analysis techniques were also detailed to address the research problem effectively.
Pelatihan Membaca Simbol Bunyi pada Kamus Bagi Guru Bahasa Inggris SMP dan SMA di Kabupaten Jayapura Ferdinandus, Adelce Sisilia; Rahayu, Budi
J-Abdimas Cenderawasih Vol. 1 No. 1 (2023)
Publisher : Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31957/jac.v1i1.2884

Abstract

The teacher's knowledge and skills in using the dictionary as a learning reference are important. For example, in preparing teaching materials for students, teachers need to master the material to be taught. This includes knowing what the words in the text mean, how to say the words, and how to use them. By knowing the sound symbols in the dictionary and continuing to practice using them, teachers will be more prepared and confident in preparing material and presenting it to students. This is the background of this training. The training activities were carried out for one day with discussion and exercise methods. The activity was held at SMA Negeri 1 Sentani and was attended by 12 teachers from schools in Jayapura Regency. The survey results at the beginning of the training showed that most of the teachers did not know how to read sound symbols in a dictionary and had never heard the term sound symbol before. After this training the participants can sound sound symbols and are given some references to be able to continue practicing after the activity is over.
Co-Authors Agnes Aryesam Budi Rahayu, Budi Septiyarti, Yemi