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All Journal Jurnal Riset dan Inovasi Manajemen Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Riset Ilmu Manajemen Bisnis dan Akuntansi Indonesian Economic Review Master Manajemen Jurnal Bisnis Inovatif dan Digital International Journal of Economics and Management Research
Sarah Fitriyani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : Master Manajemen

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Public Response To Media Relations Strategies Amidst COVID-19 Crisis Sri Utami Nurhasanah; Sarah Fitriyani
Master Manajemen Vol. 2 No. 1 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i1.375

Abstract

This research aims to investigate the public response to media relations strategies amidst the COVID-19 crisis. Employing a purposive sampling method, participants will be selected based on their diverse backgrounds and exposure to media coverage during the pandemic. Data will be collected through semi-structured interviews and analyzed using thematic analysis. The study seeks to uncover insights into how the public perceives and engages with media communication strategies employed during the crisis. Results will shed light on the effectiveness of different communication approaches and provide recommendations for enhancing communication strategies during similar crises in the future.
Co-Authors Indradewa, Rhian Muhammad Rizal Sri Utami Nurhasanah Tursinah Anggendari Yessica Amelia