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All Journal Jurnal The Messenger Communicare : Journal of Communication Studies
Zulqarnain, Wajid
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Arts Humanities Languange, Linguistic, Communication & Media Social Sciences Other

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The Leading Ladies of Traditional Theatre: A Contemporary Performances of Female Traditional Storyteller Wahyuningtyas, Bhernadetta Pravita; Sumbogo, Tri Adi; Zulqarnain, Wajid
Communicare : Journal of Communication Studies Vol. 10 No. 2 (2023): Communicare: Journal of Communication Studies
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101010220235

Abstract

This study captured that female traditional performer possess inherent qualities that make them ideal for public relations roles in provide not only local but also national branding globally. Their ability to captivate people, communicate effectively, and adapt to different situations gives them an edge over traditional PR representative today. The phenomenon is considered in relation to the changing function of traditional performances from popular entertainment purposes only to cultural preservation during rapid modernization process world widely. This study used qualitative methods with constructivist paradigm approach, interview, and observation in gathered the data. Female traditional performer or storyteller are the public relations representative for the traditional culture of Indonesia. For the driven cannot only be happened without intervened of the government through education system. This study focuses on traditional storytelling performances, and the observation of concerts and rehearsals of it especially in Central Java, Indonesia. Through this fieldwork, several communication issues became relevant. By integrating performers into PR campaigns through collaborative events, social media campaigns, or as brand ambassadors, organizations can harness their unique talents to achieve remarkable results. Embracing performers as PR representatives is a forward-thinking approach that embraces creativity and enhances communication arena visibility in today's increasingly competitive landscape.
Communicating The Cultural Values by Vloggers in Disruption Era Wahyuningtyas, Bhernadetta Pravita; Zulqarnain, Wajid
Jurnal The Messenger Vol. 16 No. 1 (2024): January-April
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v16i1.6302

Abstract

Introduction: In the age of digital transformation, the role of vloggers in shaping and communicating cultural values has become increasingly significant. This paper explores how vloggers navigate the complexities of cultural representation in the era of disruption, characterized by rapid technological advancements, shifting social dynamics, and global interconnectedness. It emphasizes the role of vloggers as both creators and influencers, who, through their personal stories and interactions with their audiences, contribute to the evolving discourse on cultural values, particularly in relation to issues such as authenticity, diversity, and social change. Methods: The study utilized a constructivism paradigm with a phenomenological approach to popular vloggers in Indonesia. Data collection techniques: in-depth interviews, observation, literature studies, and triangulation of data sources. The validity of the qualitative research data was determined through credibility, transferability, dependability, and confirmability. Findings: Communicating the cultural values play a crucial role in intercultural communication, as they are deeply connected to personal beliefs and ways of living. Understanding and acknowledging these personal values are essential for successful communication, especially when individuals come from different cultural backgrounds. Failure to recognize and respect these differences in values can lead to significant challenges in communication and understanding. Originality: The study highlights the emerging role of vloggers as cultural architects, rather than merely content creators, they are not passive communicators but an active agent of social change. Many vloggers use their platforms to advocate for social justice, equality, demonstrating how vloggers contribute to societal shifts and cultural reimagination.
Co-Authors Bhernadetta Pravita Wahyuningtyas Sumbogo, Tri Adi