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All Journal Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN)
Ira, Ade
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Meningkatkan Kinerja Usaha Kecil Melalui Entrepreneurship Insight, Market Orientation, Knowledge Sharing, Innovation & Business Strategy (Studi Pada Industri Pakaian Bekas Di Kota Medan) Bulan, Tapi Rondang Ni; Ira, Ade; Muhar, Ani Murwani
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 4 No. 01 (2023): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v4i01.391

Abstract

This study uses a quantitative approach to conduct an associative study. In order to improve the performance of small firms, this study attempts to establish the relationship between influencing entrepreneurship insight, market orientation, knowledge sharing, innovation, and business strategy. Because the data that will be utilized to investigate the relationship between variables is expressed in numbers or on a numerical scale, this study takes a quantitative approach. The population and samples used in this study were all business owners of imported used items with an amount that does not have a nominal value in the city of Medan, and 100 samples were taken from this study. The results of this study indicate that entrepreneurship insight, market orientation, knowledge sharing, innovation, and business strategy have a positive and significant effect in improving the performance of small businesses.
Co-Authors Ani Murwani Muhar Tapi Rondang Ni Bulan