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All Journal International conference on Information Technology and Business (ICITB) EKUITAS (Jurnal Ekonomi dan Keuangan) MABIS: Manajemen dan Bisnis IDEI: Jurnal Ekonomi & Bisnis Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) JPM: JURNAL PENGABDIAN MASYARAKAT JaManKu : Jurnal Manajemen dan Kewirausahaan International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Inovatif: Jurnal Ekononi, Manajemen, Akuntansi, Bisnis Digital dan Kewirausahaan Jurnal Dinamika Akuntansi dan Bisnis (JDAB) Journal of Innovative and Creativity Jurnal Ekonomi Bisnis Digital
Ani Murwani Muhar
Universitas Harapan Medan
Aerospace Engineering Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Transportation Other

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THE PRODUCT MAPPING AND THE MARKET SEGMENTATION TO DETERMINE THE STRATEGY TO ENHANCE THE BUSINESS COMPETITION OF THE MEDAN STUDENTS Muhar, Ani Murwani; Junita, Audia
Prosiding International conference on Information Technology and Business (ICITB) 2016: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 2
Publisher : Prosiding International conference on Information Technology and Business (ICITB)

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Abstract

The result of this research showed that the business activities carried out by the college students were grouped into five clusters. They were: a) agriculture, b) livestock, c) fashion, d) handicraft, and e) culinary. Referring to the clusters, the businessmen among college students did some important steps to get advantages. One of the important steps was mapping the conditions in each of the categories. The mapping is directed on the particular segments based on lifestyles, such as: business enterprising types, resident types, social types, and entertainer types. The strategic steps were in the form of series of the stages of the program or activity which were determined by SWOT analysis. Through this analysis, it is expected that the businessmen could hold and determine the competitive advantage so that they could be the leader in the market. Moreover, it also occurred on the businesses which were implemented by young businessmen from the educational institution. By involving the micro, small enterprise businessmen, the experts, and the local government officials, this research obtained someimportant data or input in formulating marketing strategies to enhance the competition of the businesses of the micro, small enterprise. This research used qualitative and quantitative approaches. The data collecting techniques were filling the questionnaire, conducting depth interview, and doing FGD. The businessmenamong the college students had strengths on the non-physical aspects such as motivation and independence. In addition, the problems on the relationship which had existed so far between suppliers and customers or consumers could also be the strength forthe businessmen among the college students. However, the college students also hadweaknesses. The weaknesseswere in the form of the minimal capital, the simple business management issues, and the current infrastructures to process the production. The college students felt that the campus wasavery potential market. Moreover, their market shareon products was also relatively high compared to the competitors in the market insidethe campus. In addition, the opportunities which were seen by the businessmen were: a) competition at campus couldrelatively be overcome by them, b) the support of government agencies and the campus itself, and c) the consultancy assistance of the campus due to the businesses which was carried out. Furthermore, the conditionwhich complicates their business development was about the problem of competitionon condition that the products would be soldespecially in markets outside the campus.KEY WORDSClusters, Segmentation, Strategy, Competition.
Pengaruh Kemandirian Dan Dukungan Keluarga Terhadap Kewirausahaan Wanita Dengan Pendidikan Sebagai Variabel Moderating Fadillah Saputri; Ani Murwani Muhar; Pitono Pitono
Inovatif: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital dan Kewirausahaan Vol. 1 No. 3 (2022): MEI 2022
Publisher : Pusat Riset Manajemen Dan Publikasi Ilmiah Serta Pengembangan Sumber Daya Manusia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55983/inov.v1i3.143

Abstract

This study aims to determine the independence and family support for women's entrepreneurship with education as a moderating variable on women's entrepreneurship in Medan Denai District and Medan Area. The research design of moderated regression analysis was used as an analytical tool to determine how the influence between the independent and dependent variables was moderated by the moderating variable. This research uses associative research with a quantitative approach. The population and samples used in this study, namely female entrepreneurship in the Medan Denai District and Medan Area with a sample of 100 female entrepreneurship. The results of this study indicate that the variables of independence and family support have a significant effect on women's entrepreneurship. The education variable is able to moderate the influence of independence and family support significantly on women's entrepreneurship.
MEMBANGUN ORGANIZATIONAL CITIZENSHIP BEHAVIOR BERDASAR ASPEK NON KEUANGAN USAHAWAN MIKRO DAN KECIL Ani Murwani Muhar
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 18 No 1 (2014)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (0.057 KB) | DOI: 10.24034/j25485024.y2014.v18.i1.100

Abstract

Selain dominan, para usahawan mikro dan kecil belum memberikan kontribusi bermakna atas kemajuan ekonomi bangsa. Permasalahan tersebut masih dianggap bersumber dari aspek permodalan/keuangan. Masih sedikitnya pandangan yang mencoba untuk melihat kinerja usaha mikro dan kecil ini, dari sudut pandang non keuangan meskipun sangat berpotensi untuk menumbuhkan kinerja usaha seperti pandangan Organizational Citizenship Behaviors (OCB). Tujuan kajian ini adalah melihat aspek-aspek pembentuk OCB. Dengan penyebaran kuesioner ke usahawan mikro dan kecil di Kota Medan, diharapkan adanya pemahaman yang baik dan benar di kalangan usahawan mikro dan kecil terhadap OCB sehingga, aspek-aspek pembentuk OCB tersebut seperti social capital (aspek interaksi sosial, kepercayaan, dan berbagi pandangan) dan perilaku moral para usahawan dapat diwujudkan di kalangan mereka. Dengan menggunakan teknik analisis SEM, penelitian ini menemukan bahwa social capital berhubungan dengan perilaku moral, tetapi social capital dan perilaku moral tidak memiliki hubungan dengan organizational citizenship behavior. Fenomena ini memberi makna bahwa social capital yang berhubungan dengan perilaku moral, belum tentu melahirkan organizational citizenship behavior di kalangan pelaku UMKM. Manfaat yang akan diterima dari hasil kajian ini adalah tergambarnya secara baik/nyata atas keberadaan OCB di lingkungan usahawan usaha mikro dan kecil, sehingga para pengambil kebijakan akan mendapatkan kemudahan untuk merencanakan pengembangan usaha mikro dan kecil. Akhirnya, berkemampuan untuk meningkatkan keunggulan bersaing para pelaku usaha mikro dan kecil.
Resource-based view strategy as a determinant of business performance moderated by market orientation in MSMEs culinary sector in Medan city Bella Marisa Putri; Ani Murwani Muhar; Zuwina Miraza
Manajemen dan Bisnis Vol 21, No 1 (2022): March 2022
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jmb.v21i1.570

Abstract

The purpose of this research is to know the business performance can be achieved through Resource Based View Strategy by applying flexibility, supply chain integration, organization capability to market orientation in culinary sector business in Medan. Data collection using questionnaires (Google Form) for each variable, on 88 MSMEs culinary sector in Medan city with the characteristics of small to medium businesses and already applying supply chain integration. The data is analyzed using multiple linear and moderated regression analysis (MRA) techniques. The results showed that flexibility had no positive effect on business performance. However, supply chain integration and organization capability had a positive effect on business performance. Flexibility and supply chain integration positively affect business performance moderated by market orientation. At the same time, organization capability does not positively affect business performance moderated by market orientation.
PENGARUH BRAND UNDERSTANDING, BRAND INFLUENCE DAN BRAND CREDIBILITY TERHADAP MINAT ELECTRONIC WORD OF MOUTH DI MEDAN (Studi pada Mahasiswa FEB UnHar Medan) Annisha Suvero Suyar; Ani Murwani Muhar
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 1 No 1 (2021): Edisi Januari
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

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Abstract

This study aims to determine the effect of brand understanding, brand influence and brand credibility on the selection of private universities in electronic word of mouth, either partially or simultaneously. The population in this study was 100 with a sample of 100 respondents using a sampling technique, namely probability sampling. The analysis technique used is multiple linear regression. The results showed that brand understanding had no effect on the selection of private universities in electronic word of mouth, brand influence had no effect on the selection of private universities in electronic word of mouth, brand credibility had a positive and significant effect on the selection of private universities in electronic word of mouth. , brand understanding, brand influence and brand credibility have a positive and significant effect on the selection of private universities in electronic word of mouth and the selection of private universities in electronic word of mouth (y) is influenced by X1 (brand understanding), X2 (brand influence), and X3 (brand credibility) of 10.7%
DAMPAK WORK OVERLOAD TERHADAP STRES KERJA DAN TURNOVER INTENTION DENGAN LEADERSHIP SUPPORT SEBAGAI VARIABEL MODERASI Ezzah Nahrisah; Ani Murwani Muhar; Zuwina Miraza; Feri Ramadani
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 1 No 3 (2021): Edisi September
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

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Abstract

This Research is based on the high operational costs incurred by the company in carrying out business activities so that PT. Pacific Medan Industri need to make efficiency. This directly puts pressure on employees. Excessive workloads and poor communication between leaders and employees cause work stress which results in the desire of employees to leave the company. The purpose of this study was to determine the effect of workoverload on work stress and turnover intention through leadership support as a moderating variable at PT. Pacific Medan Industri.This research was conducted using a quantitative approach with regression methods, single test and MRA (Moderated Regression Analysis). The data used are primary data obtained through questionnaires to 105 respondents. Based on the test result, it was found that work overload had no significant effect on work stress, work overload had a significant positive effect on turnover in intention, work stress mediated work overload on turnover intention and leadersip support doesn’t moderated work stress on turnover intention
Analisis Daya Saing Industri Coffee Shop di Kota Medan Naila Iman; Ani Murwani Muhar; Ade Indah Sari
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 2 No 1 (2022): Edisi Januari
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (851.729 KB) | DOI: 10.47065/jamek.v2i1.206

Abstract

Life in today's urban communities most of them follow trends and have proper channels in tolerating all that comes from outside. Adolescence, as the period of preparing mental self-portraits begins to occur, turns into a significant period for individual development before entering adulthood. Now, children later, this study uses a descriptive type of research with a qualitative approach. This research was conducted at 10 Coffee Shops in the city of Medan. The research was conducted in the period December 2021 – February 2022. The resource persons in this study were the owners/managers of a Coffee Shop in the city of Medan. Data collection techniques are observation, interview, literature study. The types of data sources are primary and secondary data. using the SWOT analysis technique Focus on developing a Coffee Shop business according to the visible trend is a strategy that prioritizes the wishes of consumers in the community, currently the trend is influencing consumers in choosing a food or drink they want to consume, due to lifestyle factors and references from friends. This strategy allows for more precise targeting of the entire consumer in order to create a product that can be seen and accepted by the public. Based on the results of interviews conducted by the author, the strategies adopted by 10 Coffee Shops are different, ranging from promotion on social media, building relationships with customers, improving quality and giving privileges to customers.
Analisis Kepuasan Mahasiswa Ditinjau dari Kualitas Pelayanan, Kualitas Pembelajaran Dimoderasi Oleh Biaya Pendidikan Mas Intan Purba; Ani Murwani Muhar; Wistira Maulana
JaManKu: Jurnal Manajemen dan Kewirausahaan Vol 3 No 2 (2022): Artikel Februari 2022
Publisher : Universitas Harapan Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35447/jamanku.v3i2.631

Abstract

This research was done by the social science faculty at Universitas Panca Budi Medan with the aim of research to know the influence of service quality and learning quality toward student satisfaction moderated by education cost. The type of research used was qualitative research. The study population was regular and executive students in the social science faculty of Universitas Panca Budi Medan as many as 2,580 students in 2018. Sampling using random sampling with a sample size of 100 respondents. Sources of data using primary data with data retrieval were surveyed. Data analysis techniques used multiple linear regression, MRA (Moderating Regression Analysis) analysis, classical assumption test, and hypothesis test. Based on the results of the research conducted, it could be shown that the quality of service and the quality of learning partially significantly affected student satisfaction in a study on the social science faculty in Universitas Panca Budi Medan. The quality of service and the quality of learning simultaneously have a significant effect on the students' satisfaction of study on the social science faculty in Universitas Panca Budi Medan. The quality of service and quality of learning has a moderate relationship with student satisfaction in the faculty of social science of Panca Budi University Medan. Meanwhile, the satisfaction of students of the social science faculty could be explained by the quality of service and the quality of learning in Universitas Panca Budi Medan 23.2% and the rest 76.8% by others variables that did not examine.
Peran Modal Sosial, Kereligian, dan Perilaku Moral dalam Membentuk Kinerja Usaha Mikro dan Kecil dengan Aspek Demografi Sebagai Variabel Pengendali Ani Murwani Muhar; Teguh Setiawan
Jurnal Dinamika Akuntansi dan Bisnis Vol 2, No 1 (2015): Maret 2015
Publisher : Accounting Departement Economics and Business Faculty Syiah Kuala University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (502.729 KB)

Abstract

This study was motivated by the presence of non-financial aspects such as morality, religious, and the forms of social capital that can be applied as the important things in the increased competitiveness within the MSE. Increased competitiveness and encouraging impact on promoted business performance. Business performance can be viewed from two perspectives, namely the success of the business and entrepreneur performance. To that end, the study aims to describe: (1) The dimensions of social capital are associated with moral behavior, (2) frequency of participation rate religious that produce social capital level, (3) Effect of religious and capital dimensions social to moral behavior by demographics (gender, age) as a control variable, and (4) the effect of religious, social capital dimensions, and moral behavior on performance of SMEs. The research population was the MSEs in some industries who live in Medan city. They were food and beverage industry, the fashion industry, textile industry and textile products, handicrafts and goods from the industrial arts, industrial furniture, as well as pottery and decorative ceramics industry. Sampling technique in this study was conducted in 2 phases (two stage sampling). The gathering data in this study used field survey techniques directly by visiting the respondent. Based on calculated statistically showed that there was a significant relationship between the social capital dimensions and moral behavior. The entries of religious variables into the influence of social capital on moral behavior that controlled by the demographic factors, showed that only confidence and share your view variables have no relation to moral behavior. Related on the successful and business performance aspects, the empathy variable was a variable that perceived by SMEs actors can increase their business success and their business performance.This study was motivated by the presence of non-financial aspects such as morality, religious, and the forms of social capital that can be applied as the important things in the increased competitiveness within the MSE. Increased competitiveness and encouraging impact on promoted business performance. Business performance can be viewed from two perspectives, namely the success of the business and entrepreneur performance. To that end, the study aims to describe: (1) The dimensions of social capital are associated with moral behavior, (2) frequency of participation rate religious that produce social capital level, (3) Effect of religious and capital dimensions social to moral behavior by demographics (gender, age) as a control variable, and (4) the effect of religious, social capital dimensions, and moral behavior on performance of SMEs. The research population was the MSEs in some industries who live in Medan city. They were food and beverage industry, the fashion industry, textile industry and textile products, handicrafts and goods from the industrial arts, industrial furniture, as well as pottery and decorative ceramics industry. Sampling technique in this study was conducted in 2 phases (two stage sampling). The gathering data in this study used field survey techniques directly by visiting the respondent. Based on calculated statistically showed that there was a significant relationship between the social capital dimensions and moral behavior. The entries of religious variables into the influence of social capital on moral behavior that controlled by the demographic factors, showed that only confidence and share your view variables have no relation to moral behavior. Related on the successful and business performance aspects, the empathy variable was a variable that perceived by SMEs actors can increase their business success and their business performance.
Membangun Akses Pasar dan Program Pemasaran Pelaku UMKM untuk Menyikapi Krisis Ekonomi 2023 Annisha Suvero Suyar; Ani Murwani Muhar; Zuwina Miraza; Dody Hidayat
JPM: Jurnal Pengabdian Masyarakat Vol. 3 No. 3 (2023): Januari 2023
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v3i3.360

Abstract

As a phenomenon, the digitalization of MSMEs in Medan Labuhan Sub-district has not properly educated MSME players who are mostly mothers who help in the family economy. By understanding the market potential, overcoming market access challenges, and utilizing government support and collaboration with other MSME players, MSMEs in Medan Labuhan Sub-district can build better market access and increase their business success. 1. Persuasive model, which is an approach that encourages and supports without coercion for the community to play an active role in this activity. 2. Community development model is an approach that involves the community directly as the subject and object of implementing community service activities. 3. Participatory Rural Appraisal (PRA) model which emphasizes community involvement in all activities starting from planning, implementing, and evaluating activity programs, and 4. The educational model is a socialization, training, and mentoring approach as a means of transferring knowledge and education for community empowerment. knowledge and infrastructure needed in aspects of determining target markets and aspects of market access and marketing strategy determination programs. The team provided assistance in digital marketing training and the creation of business accounts through e-commerce as a manifestation of the diffusion of technology used by MSME actors in conducting better buying and selling activities. increase the quantity and quality of marketing activities that are better and more directed. Meanwhile, specifically, to improve product quality in order to increase the economic value of products, the Team conducted various pieces of training and demonstrated the technicalities of virtual market access activities in front of MSME actors conduct scheduled training activities so that MSME actors can be assisted until they can manage their businesses independently.
Co-Authors Ade Indah Sari Audia Junita Bella Marisa Putri Dody Hidayat Fadhila, Rahma Fadillah Saputri Feri Ramadani Hafas, Hafriz Rifqi Ira, Ade Lestari, Dhea Ayu Nahrisah, Ezzah Naila Iman Pitono Purba, Mas Intan Rezky, Raditia Rizky Daulay, Alfina Sarah Imelda Tapi Rondang Ni Bulan Teguh Setiawan Wilaini, Salsabila Putri Wistira Maulana Yuliani, Maulidina Zuhri, Mohd Haritza Zuwina Miraza Zuwina Miraza