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All Journal Airlangga Journal of Innovation Management Sustainable Environmental and Optimizing Industry Journal
Arifiana, Ana
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Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Social Sciences

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Exploring Determining Factors: Revisitation Intention Influenced by Environmental Knowledge, Accessibility Quality, Attractiveness, and Social Media Arifin, Samsul; Eka, Mochamad Dimas; Arifiana, Ana; Fitaloka, Ersa Dina; Fitri, Rohmadhotin; Sinambela, Ella Anastasya; Halizah, Siti Nur; Lestari, Utami Puji
Sustainable Environmental and Optimizing Industry Journal Vol 5, No 1 (2023)
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/seoi.v5i1.1798

Abstract

This study aims to investigate the effect of environmental knowledge, quality of accessibility, attractiveness, and social media on the intention to return to an Eco Green Park tourist destination. The type of data used is primary data which is quantitative in nature. Primary data was obtained from distributing questionnaires to tourists visiting Eco Green Park. Respondents amounted to 100 people. The collected data were analyzed using statistical methods such as multiple linear regression. The results showed that environmental knowledge and accessibility quality had a significant effect on the intention to return. Understanding of the environment and good accessibility experiences can influence tourists' perceptions of destinations. For the next result, attractiveness has a significant effect on the intention to visit again. The last shows significant results between social media and intention to revisit, because information and reviews spread on social media platforms can influence tourist perceptions and decisions.
The Influence of Affective Image, Attractiveness, Hedonism, Psychological Well-Being, and Shopping Experience on Revisit Intention Arifiana, Ana; Mardikaningsih, Rahayu
Airlangga Journal of Innovation Management Vol. 5 No. 4 (2024): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v5i4.64854

Abstract

This study examines the influence of affective image, attractiveness, hedonism, psychological well-being, and shopping experience on revisit intention of visitors at Tunjungan Plaza Surabaya, one of the largest and most influential shopping centers in Indonesia. By analyzing these factors, the study explores how emotional and behavioral elements impact consumer decisions to return to a shopping destination. The research was conducted using a quantitative survey method, targeting visitors who had shopped at Tunjungan Plaza within the last year. Data was collected from purposive sampling, with 207 valid responses analyzed using multiple linear regression with SPSS 27. The results show that effective image, attractiveness, hedonism, psychological well-being, and shopping experience affected revisit intention significantly. The shopping experience had the strongest impact, with all variables contributing uniquely to predicting visitor loyalty. The managerial implication includes understanding the key factors influencing revisit intentions. Management can provide facilities and services to meet the visitors’ needs and expectations. Additionally, designing shopping experiences that evoke diverse sensations and utilizing technological advancements can improve customer satisfaction. Management should also create a fun and engaging atmosphere to reduce stress and boredom among visitors. This study provides new insights into the dynamics of visitor behavior in the context of shopping malls, especially in developing countries like Indonesia. It highlights the critical role of emotional and experiential factors in influencing customer loyalty and revisitation to shopping centers.
Co-Authors Eka, Mochamad Dimas Fitaloka, Ersa Dina Fitri, Rohmadhotin Halizah, Siti Nur Rahayu Mardikaningsih Samsul Arifin Sinambela, Ella Anastasya Siti Helmyati