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All Journal YUME : Journal of Management Sustainable Environmental and Optimizing Industry Journal
Fitaloka, Ersa Dina
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Economics, Econometrics & Finance Engineering Health Professions Industrial & Manufacturing Engineering Social Sciences

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Exploring Determining Factors: Revisitation Intention Influenced by Environmental Knowledge, Accessibility Quality, Attractiveness, and Social Media Arifin, Samsul; Eka, Mochamad Dimas; Arifiana, Ana; Fitaloka, Ersa Dina; Fitri, Rohmadhotin; Sinambela, Ella Anastasya; Halizah, Siti Nur; Lestari, Utami Puji
Sustainable Environmental and Optimizing Industry Journal Vol 5, No 1 (2023)
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/seoi.v5i1.1798

Abstract

This study aims to investigate the effect of environmental knowledge, quality of accessibility, attractiveness, and social media on the intention to return to an Eco Green Park tourist destination. The type of data used is primary data which is quantitative in nature. Primary data was obtained from distributing questionnaires to tourists visiting Eco Green Park. Respondents amounted to 100 people. The collected data were analyzed using statistical methods such as multiple linear regression. The results showed that environmental knowledge and accessibility quality had a significant effect on the intention to return. Understanding of the environment and good accessibility experiences can influence tourists' perceptions of destinations. For the next result, attractiveness has a significant effect on the intention to visit again. The last shows significant results between social media and intention to revisit, because information and reviews spread on social media platforms can influence tourist perceptions and decisions.
Pengaruh Kualitas Aksesibilitas, Perilaku Masa Lalu, Citra Destinasi, Pencarian Kebaruan Dan Sikap Individu Terhadap Niat Mengunjungi Kembali Wisata Kebun Binatang Di Surabaya Fitaloka, Ersa Dina; Darmawan, Didit
YUME : Journal of Management Vol 8, No 1 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.8441

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas aksesibilitas, perilaku masa lalu, citra destinasi, pencarian kebaruan dan sikap individu terhadap niat mengunjungi kembali wisata kebun binatang di Surabaya. Penelitian ini menggunakan pendekatan kuantitatif dengan metode observasi, survei dan kuisioner melalui Gform serta secara langsung. Populasi dalam penelitian ini adalah semua orang yang pernah mengunjungi Kebun Binatang Surabaya tanpa batasan jumlah populasi. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah sampel sebanyak 100 sampai 200 responden. Sampel yang digunakan dalam penelitian ini terdiri dari 143 responden. Teknik analisis data menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, uji-t dan uji koefisien determinasi. Hasil penelitian ini menunjukkan bahwa variabel kualitas aksesibilitas, perilaku masa lalu, citra destinasi, pencarian kebaruan, dan sikap individu  memiliki pengaruh positif dan signifikan terhadap niat mengunjungi kembali wisata kebun binatang di Surabaya. Temuan ini memberikan wawasan bagi pengelola destinasi wisata dalam merancang strategi untuk meningkatkan kunjungan kembali, serta berkontribusi pada pengembangan literature tentang faktor-faktor yang mempengaruhi kepuasan pengunjung di destinasi wisata.Kata kunci: niat mengunjungi kembali, kebun binatang, kualitas aksesibilitas, perilaku masa lalu, citra destinasi, pencarian kebaruan dan sikap individu.
Co-Authors Arifiana, Ana Didit Darmawan Eka, Mochamad Dimas Fitri, Rohmadhotin Halizah, Siti Nur Samsul Arifin Sinambela, Ella Anastasya Siti Helmyati