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Journal : Jurnal Ilmiah Teknik Informatika dan Komunikasi

MANAJEMEN PENYIARAN SERTA PENGEMBANGAN RADIO DAN TELEVISI: RADIO AND TELEVISION DEVELOPMENT BROADCASTING MANAGEMENT Winda Kustiawan; Nadya Syakilah; Tasya Salsabila; Arif Indra Hasan; Ari Oldwin Sitorus
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 2 No. 2 (2022): Juli : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (486.991 KB) | DOI: 10.55606/juitik.v2i2.178

Abstract

Broadcasting management is intended so that the media and the broadcasting industry can maximize the purpose of broadcasting itself, namely providing information, providing education and providing entertainment to the public. Through broadcasting management, it is hoped that the broadcasting industries will be able to actualize each program properly. Radio and television, which are included as public press media, must also experience development in terms of operations, production or programs that will be conveyed to the public. With the presence of development and management, all problems that will hinder the smooth running of the program will be resolved. The approaches that must be taken are also very varied, for example the approach by means of comparative study methods or upgrading in terms of human resources or facilities that will be used to support the smooth running of the program, especially radio and television programs.
COPYWRITING STYLE DAN STRUKTUR NASKAH RADIO Winda Kustiawan; Anissa Rahmadhani; Nadya Syakilah; Novi Lestari; Rizqi Ramadhani Siregar; Tasya Salsabila
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 2 No. 3 (2022): November: Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (387.999 KB) | DOI: 10.55606/juitik.v2i3.343

Abstract

The technology of sending signals by way of modulation as well as electromagnetic radiation with waves that travel through the air and produce sound is the meaning of radio. In broadcasting, scripts and writing are needed so that they are pleasing to the ear and also structured. In the process of writing copywriting, Style is needed so that the advertisements shown on the radio can be absorbed by listeners and are moved to buy the product being advertised and cause an action. Because radio only relies on audio, the sentence structure must be precise and there is a script structure that is being discussed so that it is good. Using research methods sourced from books and the internet. The essence of Copywriting style and the structure of discussion scripts on radio is to hone writing and editing skills in radio scripts.