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Analisis Pemberitaan Patah Rangka eSAF Motor Honda pada CNN Indonesia Muhamad Firzan Akbar; Bintang Awal Ramadhan ; Ahmad Fajar Mahendra; Muammar Khadafi; Tria patrianti 
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 4 No. 1 (2024): Maret : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v4i1.774

Abstract

This research was conducted to conduct an in-depth analysis of the interconnection between mass media coverage, corporate crises, and the role of media in shaping public perception, with a focus on the specific case of the eSAF Motor Honda's frame breakage reported by CNN Indonesia. The research employed a qualitative approach. The results of the study indicate that there was intensive coverage on CNN Indonesia, particularly in August, with an initially negative tone. Consumer responses influenced public perception and exerted pressure on the company. In other words, the reputation crisis faced by PT Astra Honda Motor requires effective and transparent communication management to address consumer concerns and restore the company's image. Companies need to maintain open and ongoing communication to support the recovery of their reputation.
Membangun Budaya Kreatif Melalui Seni Batik di Yayasan Cinta Yatim & Dhuafa, Pisangan Barat, Kec.Cirendeu, Kota Tangerang Selatan Susan Ary Ayu Anjani; Shela Amelia AKhap; Muhammad Farhan Nugraha; Muammar Khadafi; Ahmad Fajar Mahendra; Dian Islami; Adriansyah Harun; Rochman Rayhan; Reza Setiansa; Sa’diah El Adawiyah
Inovasi Sosial : Jurnal Pengabdian Masyarakat Vol. 1 No. 3 (2024): Agustus : Inovasi Sosial : Jurnal Pengabdian Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/inovasisosial.v1i3.405

Abstract

Abstract. Education plays an important role in shaping a bright and sustainable future, with creative and fun learning as the key to creating an inspiring learning environment. This article examines the event "SEBATIK - Batik Art for Creative Culture" held at the Yayasan Cinta Yatim dan Dhuafa, Cirendeu, South Tangerang on July 20, 2024. This event aims to introduce and preserve batik art, as well as to arouse interest and appreciation for traditional arts among the children of the foundation. With a creative and interactive approach, this workshop teaches basic batik techniques through training and direct practice, and provides appreciation to participants through prizes. The evaluation results show that this activity has succeeded in increasing the creativity and skills of children, as well as strengthening the relationship between the foundation and the community. This workshop also has the potential to open up new business opportunities for foster children, increasing their economic independence in the future. This article presents details of the event implementation, the results achieved, and its impact on participants and the foundation.