Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Inovasi Sosial: Jurnal Pengabdian Masyarakat Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Susan Ary Ayu Anjani
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Peran Public Relations Dalam Membangun Citra Positif Produk Sunscreen The Originote Susan Ary Ayu Anjani; Shela Amelia Akhap; Dian Islami; Tria Patrianti
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 2 (2024): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i2.914

Abstract

The Originote provides skincare and beauty products. Starting from moisturizers to sunscreens, The Originote launched several skincare products that caught the public's attention. Until the brand name The Originote became viral on social media because many users felt helped by The Originote products, one of which was sunscreen. A viral video circulating on TikTok social media shows the LAB test results of a sunscreen whose SPF does not match those on the product packaging. The video was made by TikTok content creator @cicikoko_review. However, the video does not tell what brand of sunscreen the SPF does not match. This is what makes netizens and users of The Originote sunscreen products worried and suspect that The Originote is one of those included in sunscreen that has fake SPF. This research aims to find out how the role of Public Relations in building a positive image of The Originote products. In addition, this study will also identify factors that influence public perception after the occurrence of overclaim cases in The Originote sunscreen products. This research uses a literature study method with a qualitative approach. To validate the data, cross-reference analysis was conducted, comparing findings from various sources that were verified for reliability.
Membangun Budaya Kreatif Melalui Seni Batik di Yayasan Cinta Yatim & Dhuafa, Pisangan Barat, Kec.Cirendeu, Kota Tangerang Selatan Susan Ary Ayu Anjani; Shela Amelia AKhap; Muhammad Farhan Nugraha; Muammar Khadafi; Ahmad Fajar Mahendra; Dian Islami; Adriansyah Harun; Rochman Rayhan; Reza Setiansa; Sa’diah El Adawiyah
Inovasi Sosial : Jurnal Pengabdian Masyarakat Vol. 1 No. 3 (2024): Agustus : Inovasi Sosial : Jurnal Pengabdian Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/inovasisosial.v1i3.405

Abstract

Abstract. Education plays an important role in shaping a bright and sustainable future, with creative and fun learning as the key to creating an inspiring learning environment. This article examines the event "SEBATIK - Batik Art for Creative Culture" held at the Yayasan Cinta Yatim dan Dhuafa, Cirendeu, South Tangerang on July 20, 2024. This event aims to introduce and preserve batik art, as well as to arouse interest and appreciation for traditional arts among the children of the foundation. With a creative and interactive approach, this workshop teaches basic batik techniques through training and direct practice, and provides appreciation to participants through prizes. The evaluation results show that this activity has succeeded in increasing the creativity and skills of children, as well as strengthening the relationship between the foundation and the community. This workshop also has the potential to open up new business opportunities for foster children, increasing their economic independence in the future. This article presents details of the event implementation, the results achieved, and its impact on participants and the foundation.
Aktivitas Public Relations Dinas Sosial Kota Tangerang Selatan pada Hari Disabilitas Internasional Bersama Rumah I’m Star Susan Ary Ayu Anjani; Istisari Bulan Lageni; Nani Nurani Muksin
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 3 No. 1 (2026): Januari: Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v3i1.865

Abstract

People with disabilities continue to experience barriers in accessing education, employment, and social participation, requiring active government involvement through inclusive programs. One such initiative is the International Disability Day event organized by the South Tangerang City Social Service in collaboration with Rumah I’m Star. This study aims to analyze the public relations activities of the South Tangerang City Social Service by examining problem identification, planning, implementation, and interpretation in organizing the event. The research is based on the public relations model of Cutlip, Center, and Broom, which includes four stages: defining the problem, planning and programming, taking action and communicating, and evaluating the program. A qualitative approach with a descriptive method was employed. Data were collected through interviews, observations, and documentation, involving purposively selected informants from the Public Relations Division of the Social Service, the founder of Rumah I’m Star, beneficiaries, and public relations experts. The findings show that the Social Service identified low public awareness of disability issues as the main problem and responded by developing a collaborative communication strategy with Rumah I’m Star. The activities implemented included art performances, talk shows, and a bazaar showcasing the works of persons with disabilities, which were disseminated digitally. Program evaluation was conducted internally without standardized measurement instruments, limiting interpretation to event outcomes and participant involvement. Overall, the study concludes that these public relations efforts enhanced government communication and promoted inclusion awareness, although broader public engagement is needed for sustainable impact.
Co-Authors Adriansyah Harun Ahmad Fajar Mahendra Dian Islami Istisari Bulan Lageni Muammar Khadafi Muhammad Farhan Nugraha Nani Nurani Muksin Reza Setiansa Rochman Rayhan Sa’diah El Adawiyah Shela Amelia Akhap Tria Patrianti