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All Journal International Journal of Education, Science, Technology, and Engineering (IJESTE) Journal of Tourism, Culinary, and Entrepreneurship (JTCE)
Wong, Philip Pong Weng
Unknown Affiliation
Computer Science & IT Economics, Econometrics & Finance Education Engineering Social Sciences

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CONSUMER MOTIVATIONS, ATTITUDE AND BEHAVIORAL INTENTION TOWARD GREEN HOTEL SELECTION Wang, Lei; Wang, Zi-Xu; Wong, Philip Pong Weng; Zhang, Qi
Bahasa Indonesia Vol 1 No 2 (2021): OCTOBER 2021
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v1i2.2081

Abstract

Most prior studies have investigated the relationship between green purchase attitude and behaviorbased on the Theory of Planned Behavior (TPB). However, TPB is a behavioral theory based on acausal process, and thus ignores consumers’ motivational aspects. The purpose of this study is toexamine consumers’ motivational variables, in which monetary, convenience (location), hedonic andvirtual motivation (social media) influence consumers’ intentions to visit green hotels based ongenerational characteristics. A survey questionnaire was developed where a total of 775 questionnaireswere ultimately collected followed by subsequent empirical testing of the postulated hypotheses usingSPSS and Structural Equation Modelling. The results suggest monetary and virtual motivation positivelyinfluence green purchase attitude (GPA) respectively, while convenience negatively influence GPA.GPA displays a positive influence on green purchase intention (GPI) while hedonic motivation plays norole in this study. In addition, statistically significant differences in monetary, convenience, hedonic,virtual motivation and GPI were observed between generations of consumers towards green hotelselection. The theoretical and practical implications of the results were highlighted, including limitationsof the research. Lastly, this study addressed the relationship between motivational traits and behavioralintention in the hospitality and tourism field, and its results will provide useful information for greenhotels’ stakeholders.
Developing a star rating system for guesthouses to promote budget tourism in the Maldives: An exploratory study Wong, Philip Pong Weng; Mohamed, Uzain
Bahasa Indonesia Vol 2 No 1 (2022): APRIL 2022
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v2i1.2218

Abstract

The Maldives is a Small-Island Developing State (SIDS) in the Indian Ocean and is a destination synonymous with luxury tropical tourism. Due to its strong competitive advantage in terms of its natural attractions (sun, sea, and sand), Maldives has become one of the most expensive tropical island tourism destination in the world. However, the majority of the benefactors of the Maldivian tourism industry are the large, international hotel chains and franchises while the average Maldivian is not getting a fair share of the tourism receipts. To ensure that tourism revenue are more evenly distributed, the Maldivian government encouraged the setting up of guesthouses as a small-medium enterprise initiative that would help the local economy. However, statistics show that while there are more guesthouses than resorts in Maldives, the average occupancy in guesthouses is much lower than the luxury resorts. This study aims to explore the feasibility of introducing a star-rating system for the burgeoning guesthouse industry in the Maldives to improve the quality and image of their product offerings so that the business potential of this tourist accommodation sector can be realized. Results from semi-structured interviews with guesthouses’ owners, visitors, industry professionals and government officials shows that most stakeholders are favor of a quality control system for the guesthouses and it is recommended that a star-rating system based on the SERVQUAL model be introduced as a suitable method for evaluating their service quality.
Factors Influencing Students’ Cheating Behaviours: An Empirical Evidence from China Wang, Lei; Tan, Xiong Fei; Wang, Zi Xu; Wong, Philip Pong Weng
International Journal of Education, Science, Technology, and Engineering (IJESTE) Vol 6 No 1: June 2023
Publisher : Lamintang Education and Training Centre, in collaboration with the International Association of Educators, Scientists, Technologists, and Engineers (IA-ESTE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36079/lamintang.ijeste-0601.475

Abstract

There is an ample evidence to show how students’ cheating behaviours formed in Western countries, comparatively, few studies focused on Chinese students. The purpose of this study is to measure the influence of attitude, subjective norm (SN), perceived behavioural control (PBC), and additional variable which is moral obligation on intention among Chinese students who were studying in China and the U.K. A total of 540 useable questionnaires were collected based on web-based method for further hypotheses testing. The results show that attitude, SN, PBC and moral obligation positively influence intention to cheat respectively. The SN displays significant positive influence on attitude and moral obligation. In addition, statistically significant differences in SN, PBC and intention were obtained between gender, majors and educational level and studying places which show that males had more intention than females on cheating. Major of management students had more PBC than engineering and economics students, fresh and sophomore had more PBC than junior students, and students who were studying in U.K are more influenced by SN compared to who were studying in China. This study enriches the existing knowledge on how Chinese students’ attitude, SN, PBC and moral obligation on cheating intention based on divergent demographic characteristics.
Co-Authors Lei Wang Mohamed, Uzain Qi Zhang Tan, Xiong Fei Wang, Zi Xu Wang, Zi-Xu