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All Journal International Journal of Humanities, Management, and Social Science (IJ-HuMaSS) International Journal of Education, Science, Technology, and Engineering (IJESTE) International Journal of Tourism and Hospitality in Asia Pasific Journal of Tourism, Culinary, and Entrepreneurship (JTCE)
Qi Zhang
Panzhihua University
Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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CONSUMER MOTIVATIONS, ATTITUDE AND BEHAVIORAL INTENTION TOWARD GREEN HOTEL SELECTION Wang, Lei; Wang, Zi-Xu; Wong, Philip Pong Weng; Zhang, Qi
Bahasa Indonesia Vol 1 No 2 (2021): OCTOBER 2021
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v1i2.2081

Abstract

Most prior studies have investigated the relationship between green purchase attitude and behaviorbased on the Theory of Planned Behavior (TPB). However, TPB is a behavioral theory based on acausal process, and thus ignores consumers’ motivational aspects. The purpose of this study is toexamine consumers’ motivational variables, in which monetary, convenience (location), hedonic andvirtual motivation (social media) influence consumers’ intentions to visit green hotels based ongenerational characteristics. A survey questionnaire was developed where a total of 775 questionnaireswere ultimately collected followed by subsequent empirical testing of the postulated hypotheses usingSPSS and Structural Equation Modelling. The results suggest monetary and virtual motivation positivelyinfluence green purchase attitude (GPA) respectively, while convenience negatively influence GPA.GPA displays a positive influence on green purchase intention (GPI) while hedonic motivation plays norole in this study. In addition, statistically significant differences in monetary, convenience, hedonic,virtual motivation and GPI were observed between generations of consumers towards green hotelselection. The theoretical and practical implications of the results were highlighted, including limitationsof the research. Lastly, this study addressed the relationship between motivational traits and behavioralintention in the hospitality and tourism field, and its results will provide useful information for greenhotels’ stakeholders.
Use and Perceptions of Electronic Cigarettes among Young Chinese Generation: Expanding the Theory of Planned Behaviour Wang, Lei; Zhang, Qi; Cao, Meng-Ru; Weng Wong, Philip Pong
International Journal of Humanities, Management and Social Science (IJ-HuMaSS) Vol 5 No 1: June 2022
Publisher : Lamintang Education and Training Centre, in collaboration with the International Association of Educators, Scientists, Technologists, and Engineers (IA-ESTE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36079/lamintang.ij-humass-0501.339

Abstract

The Theory of Planned Behaviour (TPB) is recognized as powerful predictive model to explain consumer purchase behaviour. However, there have been relatively few studies that determine the role of TPB’s constructs in e-cigarettes decision-making process. Moreover, the TPB ignores the impulsive motivation (i.e., hedonism) and unconscious motivation (i.e., habit) and perceived knowledge in the literature. This study adopted a quantitative method based on a survey with 293 young respondents using e-cigarettes. The proposed hypotheses were empirically tested with SPPS and AMOS. This study revealed that perceived knowledge positively influenced attitude, subjective norm (SN), and perceived behavioural control (PBC) respectively. The results showed a positive relationship between attitude, SN, PBC and intention, and intention positively influenced actual e-cigarettes use behaviour. The results also demonstrated how consumers’ hedonic motivation and habit influence intention. Lastly, the theoretical and practical implications and limitations were discussed.
An Extended Theory of Planned Behaviour for Explaining Chinese Domestic Electric Vehicle Purchasing Behaviour Wang, Zi-Xu; Chee, Wei Ming; Zhang, Qi; Wang, Lei
International Journal of Humanities, Management and Social Science (IJ-HuMaSS) Vol 7 No 1: June 2024
Publisher : Lamintang Education and Training Centre, in collaboration with the International Association of Educators, Scientists, Technologists, and Engineers (IA-ESTE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36079/lamintang.ij-humass-0701.638

Abstract

Compared to traditional fuel-powered cars, electric vehicles (EVs) are widely acknowledged as a viable form of transportation and an effective way to address the issues of energy scarcity and air pollution. However, the majority of countries, including China, have recently lowered their preferential treatment and will instead adopt a market-driven strategy to promote EVs. Thus, it is critical to identify the particular elements that support and undermine consumer decisions to choose EVs. This study investigates the impact of perceived value (PV) and consumer ethnocentrism (CE), along with components of TPB, on consumers’ intentions towards the adoption of domestic EVs by using a convenience sample method to collect data. The results showed that attitude, subjective norm (SN), and perceived behavioural control (PBC) positively influence intention. SN positively influences attitude, and attitude plays a mediational role between SN and intention. In addition, PV and CE positively influence attitude towards purchasing domestic EVs. Last, the theoretical and practical implications and limitations are discussed accordingly.
Determinants of University Students’ Attitudes and Intentions Toward Artificial Intelligence Education Wang, Lei; Zhang, Qi; Gong, Yue
International Journal of Education, Science, Technology, and Engineering (IJESTE) Vol 7 No 2: December 2024
Publisher : Lamintang Education and Training Centre, in collaboration with the International Association of Educators, Scientists, Technologists, and Engineers (IA-ESTE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36079/lamintang.ijeste-0702.784

Abstract

Few studies have investigated students’ perceptions towards using intelligence & interactive virtual massive open online course (IMOOCs) although IMOOCs is an adaptive technique to resolve the massive open online course problems. This study aims to investigate the influence of perceived usefulness, perceived ease of use, attitude, subjective norm, and perceived behavioural control on intention to use IMOOCs based on the technology acceptance model and theory of planned behaviour. A total of 216 students were recruited as respondents and further tested the hypotheses proposed based on PLS-SEM. The results show that perceived usefulness positively influences attitude, and perceived ease of use positively influences perceived ease of use and, subsequently attitude. Meanwhile, attitude, subjective norm, and perceived behavioural control positively influence intention towards using IMOOCs. Lastly, theoretical and practical implications as well as limitations are discussed accordingly.
Consumer-Driven Growth: Analyzing the Relationship Between Brand Loyalty and Consumer Behavior in the Ice Cream and Tea Industry Hui, Gan Kia; Tan, Lay Hong; Zhang, Qi; Zhang, Jia Hui; Zhang, Shu Kun; Zhao, Ke Xian; Kee, Daisy Mui Hung
International Journal of Tourism and Hospitality in Asia Pasific Vol 8, No 1 (2025): February 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v8i1.3830

Abstract

As the economy grows and quality of life improves, there is a noticeable uptick in beverage consumption among people. Amidst numerous milk tea brands, MIXUE Ice Cream Tea distinguishes itself with its prudent capital management, swiftly expanding its market across various regions of China and overseas. This study aims to delve into the relationships between different aspects of consumer behavior (preferences, purchase intention, service experiences) and brand loyalty towards MIXUE Ice Cream Tea, providing valuable insights for enhancing customer retention and brand competitiveness. The findings suggest that perceived quality, promotions, brand services, and consumer preferences have little to no significant impact on brand loyalty, highlighting that the other factors, like affordability and customer engagement, maybe more influential. These results challenge traditional views and imply that MIXUE should adopt a balanced approach to brand strategy, focusing on deeper customer connections rather than solely relying on quality or pricing strategies. Additionally, this study endeavors to offer valuable insights for other players in the tea industry, potentially shaping their operational strategies and contributing to the overall market development.
Visualization Analysis of AI-Enabled Ideological and Political Education in Higher Education Based on CiteSpace Zhang, Qi; Gong, Yue; Wang, Lei
International Journal of Humanities, Management and Social Science (IJ-HuMaSS) Vol 8 No 1: June 2025
Publisher : Lamintang Education and Training Centre, in collaboration with the International Association of Educators, Scientists, Technologists, and Engineers (IA-ESTE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36079/lamintang.ij-humass-0801.856

Abstract

This study adopts CiteSpace software to conduct a visualization analysis of artificial intelligence-enabled (AI-enabled) ideological and political educational literature obtained from the China National Knowledge Infrastructure (CNKI) database from 2018 to 2024. The results showed that the number of journal articles regarding AI-enabled ideological and political education exhibits a consistent upward trend. The main authors have not yet formed a scale effect and the degree of collaboration among them was limited. In addition, the research hotspots primarily focused on artificial intelligence-related technologies to improve ideological and political education scenarios and the reform paths of high-educational courses. The findings of this study suggest that future research should consider incorporating interdisciplinary collaboration, technological integration and innovation, and the construction of the curriculum system that contributes to AI-enabled ideological and political education.
Co-Authors Cao, Meng-Ru Chee, Wei Ming Gong, Yue Hui, Gan Kia Kee, Daisy Mui Hung Lei Wang Tan, Lay Hong Wang, Zi-Xu Weng Wong, Philip Pong Wong, Philip Pong Weng Zhang, Jia Hui Zhang, Shu Kun Zhao, Ke Xian