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All Journal Journal of Tourism, Culinary, and Entrepreneurship (JTCE)
Batinoluho, Ladislaus
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

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Festivals and tourism development: Examples from Tanzania and Zimbabwe Batinoluho, Ladislaus; Basera, Vitalis
Bahasa Indonesia Vol 2 No 1 (2022): APRIL 2022
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v2i1.2183

Abstract

This study examines the impact of festivals in developing tourism in Zimbabwe and Tanzania borrowing experience from the two countries and other countries. The significance of festivals in development of tourism is relentless. The study identified major festivals and their importance. Festivals are gradually turning out to be arenas of discussions aiding people to prompt their understandings on broader social, political and cultural issues. Festivals are part of the most significant products of tourism, nonetheless also crucial component of humanity. This study is descriptive by design and it synthesizes published journal articles, books, magazines and newspapers. Correspondingly, the research employed Google scholar to search for the keywords to gain access to different information on the subject. The study also applied content analysis to evaluate the idea of festivals in relation to tourism. The study reveals that festivals have enormous contribution in the growth and development of tourism sector. Festivals draw tourists, where in turn tourists spend money, which enhances the local economy equally on and off the festival place. On-place spending comprises parking fees for those with vehicles, food (game meat), beverage, soft drinks, shopping and souvenir sales. Festivals in the tourism sector have ability to build relationship especially in the festival planning stage, during and after. The study further found that festivals form an opportunity to a group to induce their preference and belief. Crucial investigation of the impact of festivals in tourism development presented that festivals are one of the great vital tourism products, but also essential ingredient of society. This research shows that festivals have important contribution in growth of tourism. This study highlights the potentials of festivals in diversifying tourism products. The paper is based only on literature review to arrive at conclusion and the literature is relatively old. Survey method can be used for broader appreciation of festivals in the countries.
Tourism business clusters: A tool for transforming MSEMs in the tourism industry in Tanzania Batinoluho, Ladislaus
Bahasa Indonesia Vol 2 No 2 (2022): OCTOBER 2022
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v2i2.2660

Abstract

This study explores the need to consider the tourism business cluster’s approach in Tanzania to transform the tourism industry. The methodology for this study was qualitative. The study involved 114 respondents, who were randomly drawn from the sample frame of tourism businesses maintained by the tourism organizations in Tanzania. It was found that over 98 percent of the tourism MSMEs in Tanzania were not familiar with tourism value chains. Even those who seemed to understand the concept (2%) understood only the most visible sub-sectors of travel and tourism, especially at the destination level and on issues such as air, road, rail transport, accommodation, food, and beverage outlets. Over 99 percent of the tourism MSMEs operate in isolation from other sector players in Tanzania. The need for the establishment of tourism clusters is crucial in ensuring that Tanzania destination continues to be competitive.
Training needs assessment for tourism businesses in Tanzania Batinoluho, Ladislaus
Bahasa Indonesia Vol 2 No 2 (2022): OCTOBER 2022
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v2i2.2671

Abstract

There is clear evidence of the skill gaps between the skills offered in training institutions and the skills required by the tourism market in Tanzania. This paper intends to assess training needs among tourism businesses in the country. The study employed a qualitative method in which Focus Group Discussions (FGDs) and Key Informant Interviews were conducted among MSMEs in the tourism industry in Tanzania. It involved a total of 117 respondents (63 females and 54 males), with the majority being tourism businesses. The study revealed that tourism businesses have varying levels of basic education, as well as specific tourism education levels. The MSMEs lack different skills and competencies, due in part to their lines of business, the levels of involvement with their business, and customer transactions. There is a need to move towards a more professional tourism business development approach and practice. This can best be achieved when a greater number of tourism MSMEs in the eight tourism sub-sectors from the five circuits work more closely together in formal location-based, cross-sub-sector circuits to gain leverage on their synergies. Also, there is a need to identify tourism skills gaps and propose mitigation measures for capacity-building training initiatives that focus on tourism business development to make Tanzania destination more competitive.
Exploring factors affecting astro-tourism development in Tanzania Batinoluho, Ladislaus
Bahasa Indonesia Vol 4 No 1 (2024): APRIL 2024
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v4i1.4547

Abstract

Factors affecting astro-tourism development in Tanzania have not been well established.  The country has several national parks, and conservation areas, and its proximity to the equatorial location, make Tanzania a competitive destination for astro-tourism in Africa. Astro-tourism has the potential to impact on the local developing economies such as Tanzania. However, the factors that make Tanzania continue to lag in positioning itself as an astro-tourism destination are unknown. This study was conducted in Tanzania using qualitative and quantitative methods, involving 196 respondents who were purposively sampled and later on, randomly drawn from a population of over 1912 tourism stakeholders. The few available astro-tourism professionals operate in silos and are not coordinated. Tanzania lacks tourist observatories, and none of the major tourism players, including Hotel Association of Tanzania, Tanzania Association of Tour operators, and Tanzania Tour Guides Association offer astro-tourism services. Overall, majority of Tanzania’s visitors said they would return if there were new tourist offers. Similarly, majority of the inbound visitors expressed willingness to return if Tanzania embraces astro-tourism. Conversely, majority of the domestic visitors seemed that were not aware of astro-tourism as one of the tourist products. Future research may focus on profiling astronomical cultural heritage in Tanzania.  
Co-Authors Basera, Vitalis