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Festivals and tourism development: Examples from Tanzania and Zimbabwe Batinoluho, Ladislaus; Basera, Vitalis
Bahasa Indonesia Vol 2 No 1 (2022): APRIL 2022
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v2i1.2183

This study examines the impact of festivals in developing tourism in Zimbabwe and Tanzania borrowing experience from the two countries and other countries. The significance of festivals in development of tourism is relentless. The study identified major festivals and their importance. Festivals are gradually turning out to be arenas of discussions aiding people to prompt their understandings on broader social, political and cultural issues. Festivals are part of the most significant products of tourism, nonetheless also crucial component of humanity. This study is descriptive by design and it synthesizes published journal articles, books, magazines and newspapers. Correspondingly, the research employed Google scholar to search for the keywords to gain access to different information on the subject. The study also applied content analysis to evaluate the idea of festivals in relation to tourism. The study reveals that festivals have enormous contribution in the growth and development of tourism sector. Festivals draw tourists, where in turn tourists spend money, which enhances the local economy equally on and off the festival place. On-place spending comprises parking fees for those with vehicles, food (game meat), beverage, soft drinks, shopping and souvenir sales. Festivals in the tourism sector have ability to build relationship especially in the festival planning stage, during and after. The study further found that festivals form an opportunity to a group to induce their preference and belief. Crucial investigation of the impact of festivals in tourism development presented that festivals are one of the great vital tourism products, but also essential ingredient of society. This research shows that festivals have important contribution in growth of tourism. This study highlights the potentials of festivals in diversifying tourism products. The paper is based only on literature review to arrive at conclusion and the literature is relatively old. Survey method can be used for broader appreciation of festivals in the countries.

ECONOMIC IMPACTS OF THE COVID-19 PANDEMIC ON THE HOTEL BUSINESS IN ZIMBABWE Ncube, Felicity N; Chikuta, Oliver; Basera, Vitalis; Baipai, Rudorwashe; Mazhande, Precious; Tapfuma, Musawenkosi
Bahasa Indonesia Vol 1 No 2 (2021): OCTOBER 2021
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v1i2.2184

It is evident from literature that the spread of the Covid-19 pandemic has brought the world economiesto its ‘knees’. No industry has gone untouched by the effects of this pandemic. Globally there has beenan adverse impact on travel which is backbone of the hotel industry. This study focuses on exploringthe impact that the Covid-19 pandemic has had on Zimbabwean hotel sector. The objectives of thestudy focused on investigating the impact of Covid-19 pandemic on hotel occupancy and revenue andproposing strategies that can be implemented for recovery post the pandemic. The study adopted amixed method approach, semi-structured questionnaires were used to gather data from 29 (3-5 star) hotel management across the various major tourism cities in Zimbabwe. Findings reveal that the Covid-19 pandemic has had an adverse impact on hotel occupancy and revenue. Occupancy and revenue have dropped. Strategies have been employed by hotel to cope with the adverse impact of reducedoccupancy and revenue, these include working with minimal staff to avoid increases exposure, closingother parts of the hotel to reduce operational cost and operating on take out bases. It can be concludedthat hotels in Zimbabwe are not prepared for pandemics like Covid-19. It is therefore recommendedthat disaster management plans relating to pandemics be developed and implemented by hotels.

GRADUATES’ PERCEPTION OF TOURISM AND HOSPITALITY DEGREE PROGRAM RELEVANCE TO CAREER ATTAINMENT: A CASE OF GRADUATES FROM THREE STATE UNIVERSITIES IN ZIMBABWE Tapfuma, Musawenkosi; Chikuta, Oliver; Ncube, Felicity N; Baipai, Rudorwashe; Mazhande, Precious; Basera, Vitalis
Bahasa Indonesia Vol 1 No 2 (2021): OCTOBER 2021
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v1i2.2185

The process of making career choices is complex since there are diverse factors affecting students’selection of programs when they enrol in higher and tertiary institutions. Just like in any other discipline,tourism and hospitality management graduates are affected by various factors when deciding theircareers post-graduation. Preliminary studies have shown that a significant percentage of tourism andhospitality graduates divert from tourism to some other, sometimes totally unrelated, industries foremployment. This study seeks to discover tourism and hospitality degree graduates’ perceptions andcareer attainment in Zimbabwe. The following critical questions were asked in order to achieve theobjective of the study; Why do they enrol for the tourism/hospitality program in the first place, that iswhat factors affect the students’ selection process of tertiary education programs? and why do someend up in totally different fields after graduating? Qualitative research approach was adopted in orderto understand the graduates’ perceptions, data was collected by the way of interviews. Data wasanalysed using the thematic approach. Findings revealed that while most of the graduates are employedin the tourism and hospitality industry in Zimbabwe, they are not satisfied with their jobs. Some feel thatthey studied tourism/hospitality as a last resort hence they do not have satisfaction while others areonly in the industry because they do not have an option. Poor working conditions and poor remuneration were also cited as causes of dissatisfaction. There are however a significant number who do not regrettheir career choice.

The toll of COVID-19 on restaurant business and the future in Zimbabwe: Case of Manicaland province Basera, Vitalis; Chakaipa, Absai; Chatiza, Krammer; Muchongwe, Nevermind; Chibhoyi, David; Chisiri, Bernard
Bahasa Indonesia Vol 2 No 2 (2022): OCTOBER 2022
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v2i2.2666

COVID-19 has wreaked havoc throughout the world across economies and social strati as evident from literature. Numerous employees lost their jobs across industries and the hardest hit industry is the tourism and hospitality industry. Restaurant business is a bigger component of tourism industry and many restaurants’ workers were left job less due to COVID-19. This study sought to investigate the toll of COVID-19 on restaurants business. The country is strategising towards attaining an upper middle income economy status by year 2030 (Vision 2030) using National Development Strategy 1 (NDS) and the study noted the concerns of restaurant workers and restaurateur towards Vision 2030. Recommendations to keep in line with the dictates of NDS are given from the study. The study followed a case study approach were restaurants in Manicaland province were used as a representative sample for the whole industry in Zimbabwe. Only Zimbabwe Tourism Authority (ZTA) registered players were considered in this study. Data was collected using questionnaires and SPSS version 21 in conjunction with the R software were used for data analysis. The researchers gathered data from restaurateurs, restaurant workers and key industry stakeholders including ZTA, Hospitality Association of Zimbabwe (HAZ) and Restaurant Association of Zimbabwe (ROAZ). The research results reflected that COVID-19 had impacted negatively on restaurant business in Zimbabwe; worker retrenchments and restaurateurs’ bankruptcy. For sustainable restaurant business in the future, the paper recommended the restaurateurs to join the restaurant operators association for engagement with government.

Impact of big data and analytics on quality management in rural tourism in southern Africa - Zimbabwe: A systematic literature review Ranganai, Njodzi; Basera, Vitalis; Muwani, Tendai Shelton
Bahasa Indonesia Vol 3 No 2 (2023): OCTOBER 2023
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v3i2.3545

Big data and analytics have assumed a significant role in the technological advancement that is shaping the world's travel industry today, posing both significant challenges and opportunities for rural tourism in southern Africa. Big data and analytics provide useful information to all tourism businesses, allowing them to estimate visitor need, optimize decision-making, knowledge exchanges and relationships with consumers, and deliver the best service in a more productive and effective way, thereby managing quality. The focus of this research is to investigate the problems and opportunities that may arise from the use of big data and analytics in rural tourism, its management, and the sector's future. The research content was obtained from popular web sources including articles indexed in Google Scholar, institutional repositories, dissertations and Scopus. Thirty-one peer reviewed articles published between 2012 and 2022 were considered for review. A thread of the problems and opportunities faced by use of big data and analytics was drawn inferring to rural tourism in Zimbabwe, a country in southern part of Africa. Despite widespread privacy and security issues, big data and analytics are widely thought to be advantageous for tourist and hospitality firms as founded in literature. In addition, big data and analytics is offering fresh viewpoints on the quality management discussion to both the tourist and hospitality industries. This study is useful for both scholars and practitioners interested in the utilization of big data and analytics.

Human-wildlife conflict in Chiredzi Gonarezhou National Park: Conflict to coexistence Basera, Vitalis; Godfrey, Makandwa
Bahasa Indonesia Vol 5 No 1 (2025): APRIL 2025
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v5i1.5308

The successful conservation of wildlife and the well-being of communities living adjacent to protected areas largely depends on the extent to which the communities and wildlife themselves can coexist. Where coexistence fails, human-wildlife conflicts (HWC) arise. Almost every country in the world faces some form of HWC, and highly biodiversity, developing countries like Zimbabwe particularly struggle with this issue. The purpose of this study was to provide the detailed information on the status, nature and dynamics of HWC, how it is experienced and how communities living in and adjacent to HWC hotspots around Gonarezhou are affected. Knowledge gained from this study will inform the design and implementation of a suite of strategies and interventions in HWC mitigation. This study was conducted in eight wards with HWC hotspots around Gonarezhou in Zimbabwe Zimbabwe in particular Chitsa, Chibwedziva, Twanani, Batanai, Chichingwe, Xibhavahlengwe, Sengwe and Xini. The local communities in these study sites live alongside and share their space with wildlife. A mixed methods approach was used to conduct this study, which involved the use of quantitative and qualitative data collection techniques. The quantitative data collection involved the use of structured household questionnaires, and a total of 560 households were interviewed across the study sites. The qualitative data collection techniques involved discussions with 28 focus groups and 12 interviews with key informants across the eight study sites. Results from household surveys showed that attitudes towards wildlife protection are generally positive. The incidences of HWC varied across the study sites with some sites such as Sengwe and Xibhavahlengwe experiencing higher levels of conflict. The study recommends for a holistic solution which addresses both HWC and poverty is critical in protecting biodiversity and improving livelihoods in communities around Gonarezhou National Park.

Economic contribution of agritourism in Zimbabwe: An empirical study Baipai, Rudorwashe; Basera, Vitalis; Baipai, Richard; Kwinje, Catherine Paada; Hurombo, Brighton
Bahasa Indonesia Vol 5 No 1 (2025): APRIL 2025
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v5i1.5321

Agritourism is an important economic driver that has contributed significantly to the economies of most developed countries. However, the significance of the contribution of agritourism has been minimally explored in the developing world context, particularly in Zimbabwe. Therefore, this study aims to assess the economic contribution of agritourism in Zimbabwe from the supply side. Using a qualitative approach, farmers' perceptions of the economic contributions of agritourism were collected and analyzed. The assessed variables included farm income, sales, profits, employment, tax revenue generated, value addition, size of agritourism businesses, and Gross Domestic Product (GDP). Twenty (21) agritourism ventures were purposively selected and in-depth interviews were conducted. The results of this study indicate that agritourism’s contribution to Zimbabwe's economy is still meager. They showed that agritourism activities increased farm income, sales, profits, employment, tax remittances, value addition, and GDP by a small margin. Revenue generated through farm entry fees and farm activities has a low effect on farm profits, except for farms with accommodation facilities. Therefore, the study recommends the development of various adaptable strategies to increase tourist flow to farms, including increased marketing efforts, offering family and holiday events, creating entertainment facilities, and increasing agricultural production. The results of this study provide policymakers, farmers, and other relevant stakeholders with information that can be used to assess the potential and profitability of agritourism. Furthermore, policy recommendations are provided to strengthen agritourism as a sustainable diversification strategy for farmers.

Sustainable tourism practices adopted by the hotel sector in Zimbabwe. Hotel managers perceptions Muchingami, Abraham; Basera, Vitalis; Mashoko, Dennis; Bhasopo, Trinity
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 1 (2025): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i1.2491

Purpose: This study investigated hotel managers perceptions of sustainability practices adopted in the hotel sector in Zimbabwe, focusing on hotels in Mutare. The issue of sustainable business practices is driving modern-day business operations, and hotels are leading the adoption of sustainable tourism practices. Managers perceive the adoption of sustainable tourism practices in varied or indifferent manners. This study focused on identifying the extent to which hotels in Zimbabwe have adopted sustainable practices, the impacts of adopting these practices, the challenges hotels face when adopting these practices, and the strategies hotels implement when adopting these practices. Research Methodology: A qualitative research design was used to understand hotel managers’ perceptions regarding the adoption of sustainable tourism practices, with interviews being used to collect data. The study’s population comprised managerial employees and supervisors of selected hotels in Mutare, Zimbabwe. Results: The findings revealed that the implementation of sustainable practices has a positive impact on hotel operations in terms of reduced consumption of water and energy, waste reduction, promotion of the local economy, and empowerment of societies. Conclusion: Hotels in Mutare perceive sustainability as highly beneficial, not only for cost savings and environmental protection but also for competitive advantages. Training, guest involvement, and certification emerged as essential strategies, whereas resistance, high costs, and lack of knowledge were noted as barriers. Limitations: The study used only hotel managers in Mutare to represent all hotel managers in Zimbabwe, and it was purely qualitative. Contributions: The study concluded that waste management undertakings, such as recycling, re-use, or sale of processed or unprocessed waste substances, can also contribute towards efficiency.

Factors influencing student enrolment in young universities: A case study in Zimbabwe Basera, Vitalis; Munikwa, Simbabrashe
Journal of Social, Humanity, and Education Vol. 5 No. 4 (2025): August
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jshe.v5i4.2520

Purpose: This study explored factors affecting students’ enrolment in young universities, focusing particularly on one young university in Zimbabwe. Young universities are experiencing enrolment challenges, which involve investigating the causal factors for sustainable development and operations of the universities. Research methodology: The study adopted the interpretivist paradigm and used a combination of qualitative approaches for data collection and analysis within a case study design. The study’s sample comprised ten heads of department, one admissions registrar and forty-eight students purposively selected from a young university. In-depth interviews and focus group discussions were used to generate the data. The data were analyzed using a directed content analysis approach. Results: The study revealed that students’ university enrolment is affected mainly by students’ experiences, career orientations, changes in high school graduate preferences, admissions process, transport, accommodation, programmes offered, competition in university education, social capital variables, government policy, cost of education, and disasters. Conclusions: The revealed key stakeholders influencing students’ enrolment in young universities reflected strategies that can be used to increase students’ enrolment, chiefly public awareness, academic support, and student support services. Limitations: While this study adopted a qualitative methodology, which can be a limiting factor in terms of inference, for further research, the study recommends the adoption of a quantitative method. Contribution: This study recommends that universities strategically plan for student enrolment using a multi-stakeholder approach. The study also recommends that the government adequately fund university development and ensure that university education is affordable to everyone.

Sustainable tourism practices adopted by the hotel sector in Zimbabwe. Hotel managers perceptions Muchingami, Abraham; Basera, Vitalis; Mashoko, Dennis; Bhasopo, Trinity
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 1 (2025): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i1.2491

Purpose: This study investigated hotel managers perceptions of sustainability practices adopted in the hotel sector in Zimbabwe, focusing on hotels in Mutare. The issue of sustainable business practices is driving modern-day business operations, and hotels are leading the adoption of sustainable tourism practices. Managers perceive the adoption of sustainable tourism practices in varied or indifferent manners. This study focused on identifying the extent to which hotels in Zimbabwe have adopted sustainable practices, the impacts of adopting these practices, the challenges hotels face when adopting these practices, and the strategies hotels implement when adopting these practices. Research Methodology: A qualitative research design was used to understand hotel managers’ perceptions regarding the adoption of sustainable tourism practices, with interviews being used to collect data. The study’s population comprised managerial employees and supervisors of selected hotels in Mutare, Zimbabwe. Results: The findings revealed that the implementation of sustainable practices has a positive impact on hotel operations in terms of reduced consumption of water and energy, waste reduction, promotion of the local economy, and empowerment of societies. Conclusion: Hotels in Mutare perceive sustainability as highly beneficial, not only for cost savings and environmental protection but also for competitive advantages. Training, guest involvement, and certification emerged as essential strategies, whereas resistance, high costs, and lack of knowledge were noted as barriers. Limitations: The study used only hotel managers in Mutare to represent all hotel managers in Zimbabwe, and it was purely qualitative. Contributions: The study concluded that waste management undertakings, such as recycling, re-use, or sale of processed or unprocessed waste substances, can also contribute towards efficiency.

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