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All Journal Journal of Tourism, Culinary, and Entrepreneurship (JTCE)
Baipai, Rudorwashe
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Economics, Econometrics & Finance Social Sciences

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ECONOMIC IMPACTS OF THE COVID-19 PANDEMIC ON THE HOTEL BUSINESS IN ZIMBABWE Ncube, Felicity N; Chikuta, Oliver; Basera, Vitalis; Baipai, Rudorwashe; Mazhande, Precious; Tapfuma, Musawenkosi
Bahasa Indonesia Vol 1 No 2 (2021): OCTOBER 2021
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v1i2.2184

Abstract

It is evident from literature that the spread of the Covid-19 pandemic has brought the world economiesto its ‘knees’. No industry has gone untouched by the effects of this pandemic. Globally there has beenan adverse impact on travel which is backbone of the hotel industry. This study focuses on exploringthe impact that the Covid-19 pandemic has had on Zimbabwean hotel sector. The objectives of thestudy focused on investigating the impact of Covid-19 pandemic on hotel occupancy and revenue andproposing strategies that can be implemented for recovery post the pandemic. The study adopted amixed method approach, semi-structured questionnaires were used to gather data from 29 (3-5 star) hotel management across the various major tourism cities in Zimbabwe. Findings reveal that the Covid-19 pandemic has had an adverse impact on hotel occupancy and revenue. Occupancy and revenue have dropped. Strategies have been employed by hotel to cope with the adverse impact of reducedoccupancy and revenue, these include working with minimal staff to avoid increases exposure, closingother parts of the hotel to reduce operational cost and operating on take out bases. It can be concludedthat hotels in Zimbabwe are not prepared for pandemics like Covid-19. It is therefore recommendedthat disaster management plans relating to pandemics be developed and implemented by hotels.
GRADUATES’ PERCEPTION OF TOURISM AND HOSPITALITY DEGREE PROGRAM RELEVANCE TO CAREER ATTAINMENT: A CASE OF GRADUATES FROM THREE STATE UNIVERSITIES IN ZIMBABWE Tapfuma, Musawenkosi; Chikuta, Oliver; Ncube, Felicity N; Baipai, Rudorwashe; Mazhande, Precious; Basera, Vitalis
Bahasa Indonesia Vol 1 No 2 (2021): OCTOBER 2021
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v1i2.2185

Abstract

The process of making career choices is complex since there are diverse factors affecting students’selection of programs when they enrol in higher and tertiary institutions. Just like in any other discipline,tourism and hospitality management graduates are affected by various factors when deciding theircareers post-graduation. Preliminary studies have shown that a significant percentage of tourism andhospitality graduates divert from tourism to some other, sometimes totally unrelated, industries foremployment. This study seeks to discover tourism and hospitality degree graduates’ perceptions andcareer attainment in Zimbabwe. The following critical questions were asked in order to achieve theobjective of the study; Why do they enrol for the tourism/hospitality program in the first place, that iswhat factors affect the students’ selection process of tertiary education programs? and why do someend up in totally different fields after graduating? Qualitative research approach was adopted in orderto understand the graduates’ perceptions, data was collected by the way of interviews. Data wasanalysed using the thematic approach. Findings revealed that while most of the graduates are employedin the tourism and hospitality industry in Zimbabwe, they are not satisfied with their jobs. Some feel thatthey studied tourism/hospitality as a last resort hence they do not have satisfaction while others areonly in the industry because they do not have an option. Poor working conditions and poor remuneration were also cited as causes of dissatisfaction. There are however a significant number who do not regrettheir career choice.
Economic contribution of agritourism in Zimbabwe: An empirical study Baipai, Rudorwashe; Basera, Vitalis; Baipai, Richard; Kwinje, Catherine Paada; Hurombo, Brighton
Bahasa Indonesia Vol 5 No 1 (2025): APRIL 2025
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v5i1.5321

Abstract

Agritourism is an important economic driver that has contributed significantly to the economies of most developed countries. However, the significance of the contribution of agritourism has been minimally explored in the developing world context, particularly in Zimbabwe. Therefore, this study aims to assess the economic contribution of agritourism in Zimbabwe from the supply side. Using a qualitative approach, farmers' perceptions of the economic contributions of agritourism were collected and analyzed. The assessed variables included farm income, sales, profits, employment, tax revenue generated, value addition, size of agritourism businesses, and Gross Domestic Product (GDP). Twenty (21) agritourism ventures were purposively selected and in-depth interviews were conducted. The results of this study indicate that agritourism’s contribution to Zimbabwe's economy is still meager. They showed that agritourism activities increased farm income, sales, profits, employment, tax remittances, value addition, and GDP by a small margin. Revenue generated through farm entry fees and farm activities has a low effect on farm profits, except for farms with accommodation facilities. Therefore, the study recommends the development of various adaptable strategies to increase tourist flow to farms, including increased marketing efforts, offering family and holiday events, creating entertainment facilities, and increasing agricultural production. The results of this study provide policymakers, farmers, and other relevant stakeholders with information that can be used to assess the potential and profitability of agritourism. Furthermore, policy recommendations are provided to strengthen agritourism as a sustainable diversification strategy for farmers.
Co-Authors Baipai, Richard Basera, Vitalis Chikuta, Oliver Hurombo, Brighton Kwinje, Catherine Paada Mazhande, Precious Ncube, Felicity N Tapfuma, Musawenkosi