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Sustainability entrepreneurship education in developing countries: A case of selected universities in the East African Communities Kidere, Flaura; Mkwizu, Kezia Herman
Bahasa Indonesia Vol 3 No 2 (2023): OCTOBER 2023
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v3i2.3602

Sustainability Entrepreneurship Education (SEE) as a concept has received less attention from scholars in developing countries. However, the increased call for use of a sustainability entrepreneurship approach to enhance sustainable development in various projects is increasingly becoming a necessity. This situation calls for consideration of how entrepreneurship education should be delivered, particularly regarding sustainability. Clearly, this would be crucial for the university education system which plays a key role in shaping philosophical underpinnings. In expanding the scope of the phenomenon of sustainability from an entrepreneurship education perspective, this study was motivated to explore SEE with a focus on Universities in the East African Community (EAC). The main objective was to establish the existence of a SEE curriculum in selected universities in the EAC. This paper combines desktop review, quantitative and qualitative methods with the application of descriptive statistics and content analysis. The findings show that management and entrepreneurship lecturers commonly defined SE Curriculum (SEC) as an entrepreneurship education that considers the social, economic, and environmental implications within its context. However, SE curriculum (SEC) is not developed. The outcome implies that there is a need to develop SEC in universities. The recommendation is to improve the entrepreneurship education programs in developing countries.

Sustainability of national parks and game reserves during the Covid-19 pandemic in Kenya Kimeto, Janet C.; Mkwizu, Kezia Herman
Bahasa Indonesia Vol 3 No 1 (2023): APRIL 2023
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v3i1.3677

This paper is to explore sustainability of national parks and game reserves in Kenya. Objectives are to examine the responsibility of tourism stakeholders in sustainability of national parks and game reserves during the Covid-19; explore the benefit and cost of tourism of parks and game reserves during the Covid-19; and explore the mitigating measures by tourism stakeholders on issues affecting wildlife in parks and game reserves during the Covid-19 pandemic. The methodology is based on a literature review method by deploying a systematic literature review. The findings indicated that as much as tourism is globally seen as an income generator and foreign exchange earner but was worst hit by the pandemic. If the effects of the pandemic are not mitigated early, then the effects are harmful to the resources and environment. Tourism stakeholders should ensure posterity and fame of parks and game reserves are sustained. This paper provides information on the responsibilities of tourism stakeholders in the sustainability of parks and game reserves in Kenya as a tourism destination. The outcome of this paper implies that the tourism stakeholders may look into ways of mitigating the negative effects of tourism in the Covid-19 to ensure sustainability in the post- Covid -19 pandemic.

Moderation of novelty on experiences and enjoyment in national parks Mkwizu, Kezia Herman
Bahasa Indonesia Vol 3 No 1 (2023): APRIL 2023
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v3i1.3684

The problem of low domestic tourists’ visitation to national parks still persists and this is a challenge. Therefore, the purpose of this paper was to examine the moderating effect of novelty on experiences and enjoyment of national parks. This paper specifically analyzed the moderating effect of novelty on direct experiences and enjoyment of southern national parks among domestic tourists guided by the types of tourists’ theory. This study was conducted in Nyerere National Park, Tanzania. Mixed methods approach is applied by adopting quantitative and qualitative to understand enjoyment in national parks. The quantitative approach provided the generalization of the findings while the qualitative findings supplemented the quantitative results. This study uses Partial Least Square Structural Equation Modelling (PLS-SEM) to analyze data collected from a survey sample size of 360 domestic tourists. Qualitative data is analyzed using content analysis. The findings indicate that there is a significant moderation effect of novelty on the relationship between direct experiences and enjoyment of southern national parks among domestic tourists. The practical implication is for the government and tourism stakeholders to consider improving communication and road connections to the park and other tourists’ facilities.

Tourists’ perception of Gaborone as a tourist destination Kemang, Kamogelo Olga; Sechele-Mosimanegape, Phetogo; Mkwizu, Kezia Herman
Bahasa Indonesia Vol 3 No 2 (2023): OCTOBER 2023
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v3i2.4035

Destinations all over the world have been affected by the COVID-19 pandemic and Gaborone as a tourist destination faces challenges of branding and marketing strategies. The main aim of this paper is to explore tourists’ perception of Gaborone as a tourist destination from the tourists’ point of view. Specifically, this paper has two specific objectives which are to explore the perceptions of tourists on the brand image of Gaborone city as a tourist destination, and to explore the perception of tourists on the brand identity of Gaborone city as a tourist destination. The study location is Gaborone city in Botswana. A total of 50 tourists as a sample size. The methodology used was quantitative. The usable questionnaire for analysis were 35 and subjected to descriptive analysis. The findings have shown that there were different perceptions by tourists regarding the image and identity of Gaborone city as a tourist destination. Most of the international tourists (over 50%) agreed that brand image included aspects such as unique climate, safety and security while brand identity revealed that the slogan “Diamond City of the World” was attractive and also, services offered at different sites are of high quality. Hence, this study’s outcome is helpful to business communities, destination planners and Destination Marketing Organizations (DMOs) to consider brand image and identity as marketing strategy tools to attract visitors.

Collaborative research in higher education: Benefits for scholars in tourism Mkwizu, Kezia Herman
Bahasa Indonesia Vol 4 No 1 (2024): APRIL 2024
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v4i1.4591

Higher Education (HE) plays a key role in disseminating knowledge to the research community and society at large. In Africa, production of research output is a challenge. Past scholars have highlighted that collaboration in terms of co-authorship is needed to increase the research output. To expand literature on collaboration among scholars from different disciplines, this paper’s main objective was to explore collaborative research in HE focusing on the benefits for scholars. Specifically, this paper explores multidisciplinary collaborative research in HE with a focus on the benefits for scholars in tourism. The research methodology applied in this paper is a Scholarly Personal Narrative (SPN) method to avail experiences of collaborative research from the perspective of an African tourism scholar. Content analysis was used to provide relevant themes that address the objective of this paper. Findings reveal that multidisciplinary collaborative research in HE has benefits. Some of the benefits include “networking”, “sharing workload’, “integrating research skills” and “supporting team”. The outcome implies that HE institutions in Africa should encourage multidisciplinary collaborative research as a way of increasing knowledge production to benefit the academic community and non-academic community for the development of Africa.

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