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All Journal QISTINA: Jurnal Multidisiplin Indonesia Indonesian Journal of Innovation Science and Knowledge
Refilina, Yenni
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Religion Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Social Sciences

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Analysis of Homo Economicus Behavior According to Islamic Views Ivani, Ivani; Murasih, Siti; Septiana, Riani; Refilina, Yenni
QISTINA: Jurnal Multidisiplin Indonesia Vol 2, No 2 (2023): December 2023
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/qistina.v2i2.1302

Abstract

In everyday life people tend to equate needs with wants. Sometimes people mention something as a need that must be met immediately, even though something is a wish that could have been postponed. A lifestyle that is oriented towards economic needs alone is not justified in Islam because this attitude is the same as placing economic activity as the goal of life. On the other hand, reducing the desire to maximize life activities in the economic sector is also not justified because it lowers the degree and prestige of Muslims among other people. For this reason, this research will try to unravel how the human concept is in Islamic economics. In solving the existing problems, researchers used descriptive qualitative research methods with secondary data sources. The results of this study state that fulfilling human needs in Islam does not only meet worldly needs such as eating, drinking, clothing, housing, and transportation vehicles, but humans must also meet spiritual needs or spiritual needs so that humans become human beings who have good morals, are useful, and beneficial to fellow human beings both in this world and in the hereafter.
Penggunaan Sosial Media Advertising dalam Meningkatkan Brand Awareness Sumarni, Titin; Rahmadani, Gina Okta; novryan, Muhammad razwin; Refilina, Yenni
Indonesian Journal of Innovation Science and Knowledge Vol. 1 No. 4 (2024): IJISK 2024
Publisher : Fakultas Pendidikan Ilmu Keguruan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/ijisk.v1i4.144

Abstract

Penelitian ini dilatarbelakangi oleh pentingnya brand awareness dalam strategi pemasaran, yang menjadi kunci untuk membangun hubungan emosional dengan konsumen dan memengaruhi keputusan pembelian. Dengan semakin populernya sosial media, penelitian ini bertujuan untuk menganalisis penggunaan sosial media advertising dalam meningkatkan brand awareness. Metode yang digunakan adalah pendekatan kualitatif dengan wawancara mendalam kepada pelaku usaha dan studi literatur terkait. Penelitian ini juga mengobservasi konten iklan di platform sosial media seperti Instagram, Facebook, dan TikTok. Hasil penelitian menunjukkan bahwa sosial media advertising efektif dalam meningkatkan brand awareness dengan strategi pembuatan konten yang menarik dan relevan. Konten yang konsisten dan interaktif berkontribusi besar dalam memperkuat kesan merek di benak konsumen. Namun, tantangan seperti perubahan algoritma dan pengukuran efektivitas kampanye masih menjadi hambatan yang harus dihadapi. Implikasi praktis dari penelitian ini adalah perlunya perusahaan untuk mengoptimalkan penggunaan sosial media, meningkatkan kreativitas dalam pembuatan konten, dan terus adaptif terhadap perubahan teknologi untuk mencapai tujuan brand awareness yang lebih efektif.
Co-Authors Ivani, Ivani Murasih, Siti novryan, Muhammad razwin rahmadani, gina okta Septiana, Riani Titin Sumarni