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All Journal QISTINA: Jurnal Multidisiplin Indonesia Journal of Citizen Research and Development
Halisa, Sindy Amany Nur
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Religion Biochemistry, Genetics & Molecular Biology Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing

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Optimizing Supply Chain Management for Processed Shallot Products: Case Study at PT. Innovative Brebes Synergy Halisa, Sindy Amany Nur; Adita, M. Dini
QISTINA: Jurnal Multidisiplin Indonesia Vol 3, No 1 (2024): June 2024
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/qistina.v3i1.2447

Abstract

Supply Chain Management or supply chain management is a collection of activities in the form of units/facilities involved in the production and distribution process of goods from raw materials to finished products to end users. PT. Brebes Innovative Synergy is a company operating in the agricultural sector, a company owned and managed by a farmer group, namely the Sidomakmur Farmer Group, which produces processed shallots. This observation aims to determine the optimization of the Supply Chain Management (SCM) system for processed shallot products at PT. Innovative Brebes Synergy. This observation uses data collection methods which include observation, interviews and literature study. Results of observations on Field Work Practice activities at PT. Innovative Brebes Synergy in the first hypothesis shows that Supply Chain Management (SCM) of processed shallot products through products, prices, distribution, promotions, processes, human resources and infrastructure of PT. This Innovative Brebes Synergy focuses on implementing sustainability principles, committed to providing quality and satisfaction to consumers in the form of shallot products that are the best, hygienic and safe for consumption. Apart from that, this processed shallot product has been integrated with various e-commerce and the central government. thus producing quality and functional products. Meanwhile, the results of the observation of the second are that the optimization of supply chain management carried out by the company in terms of raw materials has not yet reached optimal with an MVPXi / PXi ratio value of 1.00107, but in terms of product marketing it has reached optimal marketing with an MVPXi / PXi ratio value of 1.
Pengaruh Bauran Pemasaran Terhadap Minat Beli Ulang pada Produk Ciblak.ID (Studi Kasus Mahasiswa/i Angkatan 2020 Universitas Muhadi Setiabudi) Halisa, Sindy Amany Nur; Listyanto, M Erwin; Utami, Suci Nur
Journal of Citizen Research and Development Vol 1, No 2 (2024): November 2024
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jcrd.v1i2.3800

Abstract

Penelitian ini bertujuan untuk menguji pengaruh bauran pemasaran (4P) yang terdiri dari produk, harga, tempat, dan promosi terhadap minat beli ulang konsumen pada produk CIBLAK.ID. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan survei. Data dikumpulkan melalui kuesioner yang dibagikan kepada 83 responden, yang merupakan mahasiswa angkatan 2020 Universitas Muhadi Setiabudi. Analisis data dilakukan menggunakan analisis regresi linier berganda dengan bantuan software SPSS 25. Hasil penelitian menunjukkan bahwa variabel produk tidak berpengaruh signifikan terhadap minat beli ulang. Sebaliknya, variabel harga, tempat, dan promosi memiliki pengaruh positif dan signifikan terhadap minat beli ulang. Secara simultan, keempat variabel (produk, harga, tempat, dan promosi) berpengaruh signifikan terhadap minat beli ulang konsumen pada produk CIBLAK.ID. Produk CIBLAK.ID sudah memenuhi standar kualitas yang diharapkan oleh konsumen sehingga peningkatan kualitas produk tidak lagi signifikan mempengaruhi keputusan pembelian ulang. Faktor harga, tempat dan promosi lebih dominan dalam mempengaruhi minat beli ulang konsumen.
Co-Authors Adita, M. Dini Listyanto, M Erwin Suci Nur Utami