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All Journal GERAM (GERAKAN AKTIF MENULIS) Jurnal Bisnis Mahasiswa
Anggraini, Rizka Dwi
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Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Minat Beli Masyarakat Batam Ditinjau Dari Brand Ambassador Dan Brand Image Pada Marketplace Shopee Anggraini, Rizka Dwi; Ulfah, Mutia
Jurnal Bisnis Mahasiswa Vol 3 No 4 (2023): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.v3i4.art4

Abstract

Tren belanja online berkembang pesat dengan didukung oleh banyaknya perusahaan e-commerce yang bermunculan. Penelitian ini bertujuan untuk mengetahui pengaruh Brand Ambassador dan Brand Image terhadap Minat Beli Masyarakat Batam pada Marketplace Shopee. Berdasarkan 97 orang responden yang merupakan Masyarakat Kota Batam dan pernah melakukan transaksi belanja online di Shopee dalam 1 tahun terakhir melalui teknik sampling purposive sampling dan metode analisa regresi linear berganda diketahui bahwa Minat Beli masyarakat Batam pada Marketplace Shopee dipengaruhi oleh Brand Ambassador dan Brand Image. Hasil uji menunjukan bahwa Brand Ambassador dan Brand Image yang digunakan dalam penelitian ini mampu menjelaskan minat beli masyarakat batam sebesar 67% Brand Ambassador dan Brand Image berkontribusi terhadap Minat Beli masyarakat Batam pada marketplace Shopee.
Deiksis Persona Dalam Novel Muara Rasa Karya Devania Annesya dan Pemanfaatannya sebagai Bahan Ajar Bahasa Indonesia Tingkat SMP Kelas IX Anggraini, Rizka Dwi; Murni, Murni; Suriadiman, Noprieka
GERAM: Gerakan Aktif Menulis Vol. 10 No. 2 (2022): GERAM: Gerakan Aktif Menulis
Publisher : Program Studi Pendidikan Bahasa dan Sastra Indonesia FKIP Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/geram.2022.vol10(2).10557

Abstract

Communicating activities in everyday life must pay attention to aspects such as the interlocutor, the context of the conversation, and the place and time of the speaking activity. To make sentences effective and efficient, speakers can use deixis in communicating. Deixis is a word that moves depending on who is speaking and the context of the conversation. The use of deixis can be helpful in direct or verbal and indirect or written communication activities. Examples of indirect communication can be realized in literary works like novels. The researcher chose the novel Muara Rasa as the subject in connection with the research to be conducted. The research objective is to describe the types, forms, and functions of persona deixis used in the Muara Rasa novel by Devania Annesya and the use of persona deixis in the novel “Muara Rasa by Devania Annesya learning Indonesian in junior high school class IX. The data in this study are dialogues containing persona deixis in the novel Muara Rasa by Devania Annesya, which was published in December 2015 with 186 pages. The data analysis technique used in this research is the matching method. Based on the research that researchers have done in the novel Muara Rasa. Three types of personal deixis are used in the novel Muara Rasa: the first-person deixis, the second-person deixis, and the third-person deixis. Judging from its shape, the form of persona deixis found in the novel Muara Rasa, is the first single form of persona deixis, namely the form of me, with 244 uses. The form of the first persona deixis is plural, i.e., our form has 40 usages, and ours has 13 usages. The form of the second persona deixis is singular, the form of you as many as 179 uses. The second form of persona deixis is plural; your form has 27 uses. The form of third person singular deixis is the form of dia as many as 57
Co-Authors Murni Murni Mutia Ulfah Suriadiman, Noprieka