Dewi Aurora Mikasari
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REPUTASI MEREK, KOMPETENSI MEREK, KESUKAAN MEREK DAN KEPERCAYAAN PADA PERUSAHAAN TERHADAP LOYALITAS MEREK APOTEK VITKA FARMA Dewi Aurora Mikasari; Agung Edy Wibowo
Postgraduate Management Journal Vol. 1 No. 1 (2021): Postgraduate Management Journal
Publisher : LPPM Universitas Ibnu Sina

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (365.937 KB) | DOI: 10.36352/pmj.v1i1.125

Abstract

As a business entity, pharmaceutical companies have a big part in providing a contribution to the growth of a nation; the number of pharmaceutical retail outlets support the strength of a country health system. Apotek Vitka Farma is one of the pharmacies that are existing and provide support to the particular vision. As a business entity Apotek Vitka Farma has a compound competition space with other retails in similar industries. The expectation of winning over potential niche existing customers is a priority in such intense competition. The significant part of the whole process is to change the behavior of consumers in the end to become loyal customers. This research aims to obtain outcomes on the analysis of brand reputation variable, brand competence, brand preferences and consumer’s trust in the company to the loyalty in the brand of Apotek Vitka Farma.The survey with purposive sampling method was used in this study with a sample number of 120 respondents. Classic assumption tests were used to ensure that the Best Linear Unbiased Estimator (BLUE) requirements were met before further testing using multiple linear regression analysis. The results of this study show that brand reputation has a significant influence on the brand loyalty of Apotek Vitka Farma brand. Brand competence has a significant influence on the reliability of Apotek Vitka Farma brand. Brand preference has a significant influence on the brand loyalty of Apotek Vitka Farma brand. Consumer’s trust in the company has a significant influence on the brand loyalty Apotek Vitka Farma brand. Trust in company has dominant influence on the brand loyalty of Apotek Vitka Farma.
KESIAPAN BUDAYA MASYARAKAT KOTA BATAM DALAM MENYAMBUT BATAM SEBAGAI KOTA WISATA Dailami; Moh. Thamdzir; Dewi Aurora Mikasari
JURNAL MATA PARIWISATA Vol. 1 No. 2 (2022): SEPTEMBER 2022
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmp.v1i2.56

Abstract

Batam City is one of the largest cities in the Riau Islands Province which has a very strategic location, is located on international shipping lanes which have a very close distance, and is directly adjacent to the Singapore Strait and the Malayasia Strait. Batam City was built and developed with the establishment of the Batam Authority Agency based on Presidential Decree No. 41 of 1973 concerning the Batam Island Industrial Area which is currently the Batam City Concession Agency. As an Industrial City, Batam City is certainly a magnet for all Indonesian people to come as job seekers or just visit Batam City. Batam City, which in the early 1970s only had a population of 6000 people at this time has experienced very rapid growth according to the records of the Batam City Population and Civil Registry Office in 2020 the population of Batam City reached 1,157,882 people. Having a very strategic location supported by international standard facilities, at this time Batam City has been transformed into a Modern City so that it becomes one of the national strategic tourist destinations. The people of Batam City, which are heterogeneous with various tribes, religions, and cultures, have their charm for tourists. Malay, Javanese, Minang, Batak, Bugis, Palembang, and almost all ethnic groups in Indonesia are in Batam City. Malay culture which is synonymous with Islam is still very strong in Batam City which later became the root of local culture. The traditional house of cut pyramids, lemmang dance, zapin dance, traditional clothes, traditional weapons, and traditional Malay songs have their treasures that are always displayed in every cultural performance. Having rich and cultural roots that are always open to visitors, friendliness, courtesy, and modesty, and having very adequate infrastructure facilities are the main capital for the Batam City Government in developing Batam City tourism. So according to the records of the Batam City Tourism Office, in 2019 before the COVID-19 pandemic outbreak hit, the number of domestic tourist visits to Batam reached 6 million people and foreign tourists reached 1.9 million people.