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All Journal Jurnal Ilmu Sosial, Humaniora dan Seni Jurnal Relasi Publik
Vira Farisa Risman
Unknown Affiliation
Arts Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Strategi Lembaga Penyiaran Publik (LPP) Radio Republik Indonesia (RRI) Padang Untuk Mempertahankan Minat Pendengar di Era Digitalisasi Penyiaran Latifa Hannum Siregar; Vira Farisa Risman; Rizki Syafril
Jurnal Relasi Publik Vol. 2 No. 3 (2024): Agustus : Jurnal Relasi Publik
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrp-widyakarya.v2i3.3595

Abstract

The aim of this research is to find out and describe RRI's reporting approach so that listeners remain interested in the era of digital broadcasting. Qualitative descriptive methodology is used in this research methodology. This research aims to discuss RRI's reporting strategy regarding Human Resources, Broadcast Hours, Target Audience, and Content. Data collection methods include documentation, library research, interviews, and observation. Based on research, RRI uses the following tactics to maintain listener interest: (1) developing listener-involving programs where listeners can convey and share information with the public, which is sometimes known as citizen journalism. (2), RRI broadcasts all day, every day. (3) RRI and Pusdiklat work together to produce featured reporter and presenter programs, as well as holding regular conversations with reporters and presenters in the field. The aim of this exercise is to improve the quality of reporters and presenters, whose job is to involve the audience directly. Apart from that, technology will also enter the digital era. (4) RRI developed three programs RRI Play, Be Young, and RRI 30 Seconds which are available for download from the Google Store and Appstore. This application is based on the Android and iOS operating systems.
Manajemen Konflik Budaya di Lingkungan Masyarakat Majemuk: Studi pada Tradisi dan Modernitas di Kota Padang Nufus, Gading Neylatun; Engeline Revila Vannessa; Vira Farisa Risman
Jurnal Ilmu Sosial, Humaniora dan Seni Vol. 4 No. 3 (2025): November - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This study examines cultural conflicts that emerge in the multicultural society of Padang City as a result of tensions between Minangkabau traditional values and the pressures of modern development. Using a qualitative approach with an interpretive paradigm and a case study design, data were collected through in-depth interviews, participant observation, and document analysis involving traditional leaders, cultural actors, youth communities, tourism practitioners, and government representatives. Findings reveal three dominant forms of conflict: (1) conflicts of meaning and sacredness arising from the transformation of Rumah Gadang into commercial spaces; (2) spatial and architectural identity conflicts triggered by urban modernization that neglects Minangkabau aesthetics; and (3) conflicts caused by the commodification of traditional performances for tourism. These conflicts occur due to different interpretations of cultural values and competing interests among actors. The study concludes that effective cultural conflict management requires a collaborative model integrating ABS-SBK values, adaptive governance, and the active role of young generations through digital cultural literacy. The proposed model offers strategic directions for sustaining Minangkabau culture while accommodating modern socio-economic demands..
Co-Authors Engeline Revila Vannessa Latifa Hannum Siregar Nufus, Gading Neylatun Syafril, Rizki