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All Journal Jobmark: Journal of Branding and Marketing Communication
Indahsari, Rainy Syafitri
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Arts Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Social Sciences

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Jakarta’s City Branding through Microsites: An International Communities Perspective Indahsari, Rainy Syafitri
Jobmark: Journal of Branding and Marketing Communication Vol. 1 No. 1 (2019): JOBMARK Vol 1 No 1 (July-December 2019)
Publisher : Graduate School of Communication Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jobmark.v1i1.98

Abstract

The data from Central Bureau of Statistics (BPS, 2015) shows that the number of international tourists visiting Indonesia stood at more than nine million visitors in 2014, with 7.2 percent of average year-on-year growth. However, President Joko Widodo wants to significantly increased this numbers and attracts more international visitors, setting a much higher target of at least 20 million international visitors by 2019. This a significant increase in short time will need strong cooperations and supports from local goverments and all of stakeholders from tourism sector.
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