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ANALISIS DAMPAK MEDIA SOSIAL DI KOTA BANDUNG SEBAGAI KOTA PILIHAN UNTUK BERWISATA Permana, Agam Julian; Ginting, Ayu Rahayu Muliani; Putri, Nathaya Rasendriya; Zharifa, Shania Siti Nur; Novita, Syalwa; Permana, Zahira Rafeyfa
JURNAL MATA PARIWISATA Vol. 3 No. 2 (2024): SEPTEMBER 2024
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmp.v3i2.246

Abstract

The tourism sector in Bandung City continues to increase in terms of the development of tourist objects that are increasingly varied and have an impact on other sectors such as the economy, society, and environment. The Ministry of Tourism and Creative Economy of the Republic of Indonesia stated that Bandung was ranked 15th out of 25 cities in the world with the category "Best of The Best Destination Travelers Choice" and entered into the ranks of "World Trending Destinations 2024" by TripAdvisor. Achievements in the tourism sector in Bandung City are inseparable from new trends that continue to innovate to increase interest in travel and the influence of globalization on the delivery of information about tourist destinations can be widespread. The emergence of social media with various variables and different features can have a good impact on the progress of the tourism sector. This study discusses the impact of social media on the choice of tourists to travel to Bandung City. This research uses a quantitative method with a descriptive approach. The data obtained in the study came from distributing questionnaires distributed to respondents through the Google form page. Respondents are tourists from outside the city of Bandung and have travelled to the city of Bandung. The results of the study aim to determine the role of social media in making tourist decisions to travel in Bandung City which will be useful in the development of tourism marketing in Bandung City so that it is increasingly innovative and creative.
Internalizing Local Wisdom in Tourism Management: A Strategy for Sustainable Tourism in Pangandaran, Indonesia Ginting, Ayu Rahayu Muliani; Dzakiyyah, Hilwa Dhiyya Haibah; Pratama, Armandha Redo
Journal of Tourism Sustainability Vol. 5 No. 3 (2025): Special Issues KPI XIII & IRWNS Polban 2025
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v5i3.173

Abstract

This study explores the integration of local wisdom into tourism management as a strategic foundation for sustainable tourism development in Pangandaran, Indonesia. As a coastal tourism destination enriched by the cultural intersection of Sundanese and Javanese communities, Pangandaran presents a unique repository of local values that remain underutilized in current tourism practices. Using a qualitative descriptive approach, data were collected through field observations, literature review, and in-depth interviews with local community members. The findings reveal that the internalization of traditional values—such as the Nampaling festival, Hajat Laut ritual, Sedekah Bumi ceremony, and the cultural norm of Someah ka Semah (hospitality toward guests)—is implemented through community-based planning, coordination, and control mechanisms. These values not only reinforce environmental stewardship and cultural preservation but also enhance social cohesion and local economic benefits. The active participation of local communities ensures the continuity of these traditions while fostering inclusive and sustainable tourism governance. This study concludes that local wisdom, when systematically embedded in tourism management, contributes significantly to sustainable development goals by balancing ecological, socio-cultural, and economic dimensions.