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All Journal LECTURES: Journal of Islamic and Education Studies Maklumat: Journal of Da'wah and Islamic Studies
Mustaminah
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Religion Humanities Education Social Sciences

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Islamic Education Marketing Management Holilur Rahman; Madhar Amin; Mustaminah
LECTURES: Journal of Islamic and Education Studies Vol. 3 No. 1 (2024): Progressive Islamic and Education Studies
Publisher : Perkumpulan Dosen Fakultas Agama Islam Indramayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58355/lectures.v3i1.81

Abstract

In an era of increasingly fierce competition, Islamic educational institutions are considered as the main producers of Islamic education services that must market their services to consumers, namely students  and student guardians, as well as other related parties. The success of an Islamic educational institution in maintaining its existence is highly dependent on its ability to market its educational services well, fulfill consumer needs, provide added value for individual development, and create a good image in the eyes of the community. This research aims to examine the concept and importance of marketing management in the context of Islamic educational institutions. This research uses a descriptive qualitative approach to collect data and analyze the concept of Islamic education marketing management. Data were collected through searching related literature from various sources. The results show that Islamic education marketing management is an effort to plan, implement and supervise marketing activities in Islamic education institutions in order to achieve organizational goals efficiently and effectively. The concept of Islamic education marketing management involves the strategy of determining the target market, competitive market position, and marketing mix which includes product, price, place, promotion, human resources, physical evidence, and process. By implementing the right marketing strategy, Islamic education institutions can increase their attractiveness, maintain their sustainability, and provide quality and relevant educational services for the community. This research makes an important contribution to the understanding of the importance of marketing management in the context of Islamic educational institutions. The implications of this research are expected to be the basis for developing effective marketing strategies in improving the existence and quality of Islamic education services in the community.
Buya Hamka's Islamic Thought and Its Relevance to Islamic Education Mustaminah
Maklumat: Journal of Da'wah and Islamic Studies Vol. 1 No. 1 (2023)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/maklumat.v1i1.5

Abstract

The current education system is the result of the efforts and dedication of educational figures in the past, such as Buya Hamka, who made important contributions to the formation of the foundation and values of education. Buya Hamka considered education not only as a tool for the advancement of science, but also as a basis for human success in various aspects of life. The principles of courage and freedom of thought emphasized show that education should form individuals who are courageous and have intellectual freedom. Understanding the views of educational figures, including Buya Hamka, rewards their role in shaping the current education system, becoming a source of inspiration to continue to improve and develop education in the future. The purpose of this study is to understand the rationale according to Hamka, know the purpose of education according to Hamka, and assess the relevance of education to Islamic religious education. This research uses qualitative methods with literature review, collecting data from books by Buya Hamka and other papers that discuss it. The results showed that Buya Hamka's thoughts on Islamic education focused on maximum efforts in personal formation and strengthening.  
Co-Authors Holilur Rahman Madhar Amin