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All Journal Journal of Gastro Tourism (JOGASTO) Journal of Community Service and Society Empowerment
Handoyo, Siaw Armando
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Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Pemberdayaan Masyarakat Melalui Program Agrowisata Di Desa Bojongnangka Kabupaten Pemalang Mahardika, Genta Bernard; Asshofi, Izza Ulumuddin Ahmad; Wijaya, Muhammad Askha Rafliansyach; Ariestya, Natasya Sekar; Shan, Ariel Sabella Siva; Safitri, Rachma Hani Rahayuning; Lestari, Fresta Indah; Albertus, Angelina; Marisa, Kintan; Hergiandari, Ganjar; Handoyo, Siaw Armando
Journal of Community Service and Society Empowerment Том 1 № 02 (2023): Journal of Community Service and Society Empowerment
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jcsse.v1i02.265

Abstract

The agro-tourism pilot project in the village of Bojongnangka began at the end of 2021 with the construction of a tourist attraction, Gatra Kencana, an educational tourism destination for rice fields. Even though the tourist destination is built on top of the rice fields, the rice fields can still be planted with rice with homemade organic fertilizers. However, to become an agro-tourism village has not be followed with the development of tourism human resources and agro-tourism packages so that the beneficiaries have not be extended to the Bojongnangka village community. The absence of tourism activists who manage tour operations and the absence of tour packages to collaborate with community participation are challenges in developing this village. The methods used in this community service include the making of agro-tourism community groups, focused group discussions on agro-tourism, and theoretical and practical training carried out by the Village Community Empowerment Program (P2MD) team of Hospitality Management Study Program Dian Nuswantoro University. Finally, through deliberations with village officials and representatives of residents, an agreement was reached in the form of making an agro-tourism community group which was ratified through a Decree from the Head of Bojongnangka Village, 5 agro-tourism packages, and integration of tourism businesses to make Gatra Kencana a tourism icon in Bojongnangka Village. Moreover, the team also develop empowerment program of MSMEs in agro-tourism packages, signing a memorandum of understanding with the Association of Indonesian Tour Guides of Central Java Chapter and creating a display gallery to exhibit agro-tourism products of Bojongnangka village community.
Building new hotel brand reputation to attract guest in Semarang city Wijaya, Muhammad Askha Rafliansyach; Handoyo, Siaw Armando; Asshofi, Izza Ulumuddin Ahmad
Journal of Gastro Tourism Vol. 2 No. 1 (2024): February 2024
Publisher : Surya Hijau Manfaat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52465/jogasto.v2i1.257

Abstract

The hotel industry is an industry that plays an important role in the development of the economy and tourism in Indonesia. The research aims to elaborate brand reputation for new hotels in Semarang. This article uses descriptive research using descriptive qualitative research methods assisted by data collection through documentation and literature study. The research will be conducted using AIDA theory on the 5 newest hotels built in the last 3 years in the city of Semarang. The results show that an increasing of guests in numbers. with the help of AIDA theory, and comparison, it shows that we can still be able to save the hotel industry so that it will not perish that the Room Occupancy Rate (ROR) of star-rated hotels in semarang city for the November 2021 period was recorded at 60.25 percent or an increase of 4.12 points compared to October 2022, which was influenced by the increase in ROR that occurred in the class of 2-star, 3-star, 4-star and 5-star hotels (BPS, 2023). It can be concluded that the ratings that guests give to hotels have good feedback such as good and friendly service, comfortable rooms, strategic hotel location. New hotel gain market awareness due to the needs of customer especially in this recent time. Due to an increasing of numbers in covid cases, and with many new hotels, it shows the interest of hospitality industry. Hotel must do more to promote and get more customers.
Co-Authors Albertus, Angelina Ariestya, Natasya Sekar Hergiandari, Ganjar Izza Ulumuddin Ahmad Asshofi Lestari, Fresta Indah Mahardika, Genta Bernard Marisa, Kintan Safitri, Rachma Hani Rahayuning Shan, Ariel Sabella Siva Wijaya, Muhammad Askha Rafliansyach