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All Journal Journal of Gastro Tourism (JOGASTO) Journal of Community Service and Society Empowerment Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Wijaya, Muhammad Askha Rafliansyach
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Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Pemberdayaan Masyarakat Melalui Program Agrowisata Di Desa Bojongnangka Kabupaten Pemalang Mahardika, Genta Bernard; Asshofi, Izza Ulumuddin Ahmad; Wijaya, Muhammad Askha Rafliansyach; Ariestya, Natasya Sekar; Shan, Ariel Sabella Siva; Safitri, Rachma Hani Rahayuning; Lestari, Fresta Indah; Albertus, Angelina; Marisa, Kintan; Hergiandari, Ganjar; Handoyo, Siaw Armando
Journal of Community Service and Society Empowerment Том 1 № 02 (2023): Journal of Community Service and Society Empowerment
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jcsse.v1i02.265

Abstract

The agro-tourism pilot project in the village of Bojongnangka began at the end of 2021 with the construction of a tourist attraction, Gatra Kencana, an educational tourism destination for rice fields. Even though the tourist destination is built on top of the rice fields, the rice fields can still be planted with rice with homemade organic fertilizers. However, to become an agro-tourism village has not be followed with the development of tourism human resources and agro-tourism packages so that the beneficiaries have not be extended to the Bojongnangka village community. The absence of tourism activists who manage tour operations and the absence of tour packages to collaborate with community participation are challenges in developing this village. The methods used in this community service include the making of agro-tourism community groups, focused group discussions on agro-tourism, and theoretical and practical training carried out by the Village Community Empowerment Program (P2MD) team of Hospitality Management Study Program Dian Nuswantoro University. Finally, through deliberations with village officials and representatives of residents, an agreement was reached in the form of making an agro-tourism community group which was ratified through a Decree from the Head of Bojongnangka Village, 5 agro-tourism packages, and integration of tourism businesses to make Gatra Kencana a tourism icon in Bojongnangka Village. Moreover, the team also develop empowerment program of MSMEs in agro-tourism packages, signing a memorandum of understanding with the Association of Indonesian Tour Guides of Central Java Chapter and creating a display gallery to exhibit agro-tourism products of Bojongnangka village community.
Pelatihan dan Pengenalan Konsep Agrowisata Guna Mendukung Pemanfaatan Tanah Bengkok Desa Kalisapu sebagai Daerah Agrowisata Emik Rahayu; Izza Ulumuddin Ahmad Asshofi; Budi Santoso; Andi Hallang Lewa; Wijaya, Muhammad Askha Rafliansyach; Ariel Sabella Siva Shan
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 2 No. 3 (2024): Mei : ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v2i3.611

Abstract

Crooked land is customary land managed by the village whose designation is used for the benefit of the village or the administration of the village. By and large, crooked soil is used for agriculture. The use of crooked land as a source of village cash is not only in agriculture, but can also be through the field of tourism which is often referred to as agrotourism. The development of agrotourism by utilizing land based on local culture is expected to increase farmers' income and to reserve land resources, as well as maintain local culture and local technology (indigenous people's knowledge) which is generally in accordance with the natural conditions of the environment. In Kalisapu Village, most of the utilization of crooked land in Kalisapu village is still focused on agriculture as the main source of crooked land income. The crooked soil potential of the tourism field has not been optimally applied. To be able to develop crooked land into Agrotourism tourism, qualified and competent human resources are needed in Agrotourism tourism midwives. The training held is a collaboration between the Kalisapu Village Government, Slawi District, Central Java, and the proposing team of Dian Nuswantoro University (UDINUS) through a community service or community partnership program whose implementation is in the form of training, training and introduction to the concept of Agrotourism to support the use of crooked land in Kalisapu Village as an Agrotourism Area.
Building new hotel brand reputation to attract guest in Semarang city Wijaya, Muhammad Askha Rafliansyach; Handoyo, Siaw Armando; Asshofi, Izza Ulumuddin Ahmad
Journal of Gastro Tourism Vol. 2 No. 1 (2024): February 2024
Publisher : Surya Hijau Manfaat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52465/jogasto.v2i1.257

Abstract

The hotel industry is an industry that plays an important role in the development of the economy and tourism in Indonesia. The research aims to elaborate brand reputation for new hotels in Semarang. This article uses descriptive research using descriptive qualitative research methods assisted by data collection through documentation and literature study. The research will be conducted using AIDA theory on the 5 newest hotels built in the last 3 years in the city of Semarang. The results show that an increasing of guests in numbers. with the help of AIDA theory, and comparison, it shows that we can still be able to save the hotel industry so that it will not perish that the Room Occupancy Rate (ROR) of star-rated hotels in semarang city for the November 2021 period was recorded at 60.25 percent or an increase of 4.12 points compared to October 2022, which was influenced by the increase in ROR that occurred in the class of 2-star, 3-star, 4-star and 5-star hotels (BPS, 2023). It can be concluded that the ratings that guests give to hotels have good feedback such as good and friendly service, comfortable rooms, strategic hotel location. New hotel gain market awareness due to the needs of customer especially in this recent time. Due to an increasing of numbers in covid cases, and with many new hotels, it shows the interest of hospitality industry. Hotel must do more to promote and get more customers.
Co-Authors Albertus, Angelina Andi Hallang Lewa Ariel Sabella Siva Shan Ariestya, Natasya Sekar Budi Santoso Handoyo, Siaw Armando Hergiandari, Ganjar Izza Ulumuddin Ahmad Asshofi Lestari, Fresta Indah Mahardika, Genta Bernard Marisa, Kintan Rahayu, Emik Safitri, Rachma Hani Rahayuning Shan, Ariel Sabella Siva