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All Journal Journal of Community Service and Society Empowerment
Hilton, Johnatan
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Agriculture, Biological Sciences & Forestry Humanities Languange, Linguistic, Communication & Media Public Health Social Sciences

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Optimalisasi Pemasaran Digital Terhadap Bubur Ayam Spesial Pak Beng Rimadias, Santi; Changgasukha, Arya; Hilton, Johnatan; Gouwtama, Brian; Cherard, Federico; Donato, Alden; Ishadi, Muhammad; Vinco, Daniel
Journal of Community Service and Society Empowerment Том 2 № 01 (2024): Journal of Community Service and Society Empowerment
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jcsse.v2i01.518

Abstract

UMKM are the dominating business sector in Indonesia, but the marketing carried out is still not optimal to market their business. The existence of social media can increase the potential to get public interest in getting to know UMKM. The community service team helped and assisted Bubur Ayam Spesial Keluarga Pak Beng for social media creation, including Instagram, Linktree, and Tiktok as an effort to increase public interest in Bubur Ayam Spesial Keluarga Pak Beng. The results of creating social media and its content increase public interest, as well as marketing to Bubur Ayam Pak Beng.
Co-Authors Changgasukha, Arya Cherard, Federico Donato, Alden Gouwtama, Brian Ishadi, Muhammad Santi Rimadias Vinco, Daniel