Journal of Community Service and Society Empowerment
Том 2 № 01 (2024): Journal of Community Service and Society Empowerment

Optimalisasi Pemasaran Digital Terhadap Bubur Ayam Spesial Pak Beng

Rimadias, Santi (Unknown)
Changgasukha, Arya (Unknown)
Hilton, Johnatan (Unknown)
Gouwtama, Brian (Unknown)
Cherard, Federico (Unknown)
Donato, Alden (Unknown)
Ishadi, Muhammad (Unknown)
Vinco, Daniel (Unknown)

Article Info

Publish Date
23 Dec 2023

Abstract

UMKM are the dominating business sector in Indonesia, but the marketing carried out is still not optimal to market their business. The existence of social media can increase the potential to get public interest in getting to know UMKM. The community service team helped and assisted Bubur Ayam Spesial Keluarga Pak Beng for social media creation, including Instagram, Linktree, and Tiktok as an effort to increase public interest in Bubur Ayam Spesial Keluarga Pak Beng. The results of creating social media and its content increase public interest, as well as marketing to Bubur Ayam Pak Beng.

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Journal Info
Journal of Community Service and Society Empowerment
Website

Abbrev

jcsse

Publisher

Riset Press International

Subject

Agriculture, Biological Sciences & Forestry Humanities Languange, Linguistic, Communication & Media Public Health Social Sciences

Description

Journal of Community Service and Society Empowerment (JCSSE) accepts articles on community service results in the fields of development, empowerment, community strengthening, and the results of activities or practical implementations of community service, empowerment, or strengthening that are ...