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All Journal Jurnal Komunikasi MediaTor: Jurnal Komunikasi Jurnal Ilmu Komunikasi
Febryanti, Dian Rousta
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Arts Humanities Languange, Linguistic, Communication & Media

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Kandidat Ideal atau Populis?: Strategi Framing Visual Ganjar Pranowo dan Puan Maharani Melalui Instagram Febryanti, Dian Rousta; Ahmad, Nyarwi
Jurnal Komunikasi Vol. 18 No. 1 (2023): VOLUME 18 NO 1 OKTOBER 2023
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol18.iss1.art5

Abstract

Self-presentation and visual branding strategy through social media, particularly Instagram, have been increasingly developed by Indonesia’s public figures, including Ganjar Pranowo and Puan Maharani. This article examines what types of personal brand visualized by these public figures through their Instagram accounts in between 1 August and 25 October 2022. Having adopted political marketing perspective, we adopt Munoz and Towner’s (2017) two concepts of framing personal brand visualisation, which are framing visualisations as an ideal candidate and as a populist candidate. Extraction of material posted in their Instagram accounts using Grabe and Bucy’s (2009) visual framing analysis reveal the following findings. Ganjar Pranowo favoured visualing his personal brand not merely as an ideal candidate, but also as a populist candidate. Puan Mahanari instead, preferred visualising her personal brand as an ideal candidate. In contrast to Ganjar, Puan seems being less capable of developing her personal brand using a visual frame as a populis candidate. These evidence that self presentation and branding performed by public figures using visual elements through social media platforms indicate the degree to which did these public figires have capability in visualising their personal brand as an ideal and/or a populist candidate when they address the electoral markets.
Pemetaan Wacana Berbasis Korpus di Media Sosial Febryanti, Dian Rousta; Hamad, Ibnu; Rusadi, Udi
Jurnal ILMU KOMUNIKASI Vol. 21 No. 1 (2024)
Publisher : Departemen Ilmu Komunikasi FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jik.v21i1.6452

Abstract

The #MeToo hashtag grew into digital activism among the Twitter users. This activity was becoming the networking space which increased the communication power and collaboration. This research using counter public and the fifth estate as a frame for thinking with a method of social media analyses and critical discourse based on corpus. The object of this research is 631,897 tweets of #MeToo from October 15, 2017 until March 31, 2020. The result shows there is no counter public through this hashtag for the Indonesian context. Nevertheless, users applied the social control for legitimacy of laws and sexual abuse legal cases.
Chance and Hindrance for Elders Toward Digital Inclusion: a Literature Review Febryanti, Dian Rousta; Irwansyah, Irwansyah
MediaTor (Jurnal Komunikasi) Vol 15, No 2 (2022): (Accredited Sinta 2)
Publisher : Unisba Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v15i2.10097

Abstract

The number of older adults is significantly increasing globally. In Indonesia, the elderly represent a growing large proportion of the population. They form a thriving market for commercial products and services in this sense. On the other hand, the development of Information and Communication Technology (ICT) has transformed people’s daily lives. The ability to use ICT is considered a prerequisite of the “Information Society.” However, the role of ICT in determining the quality of life (QOL) of the elderly has received less attention from existing studies and focuses more on medical technology. By reviewing and synthesizing the previous 20 kinds of literature between 2017-2022, this paper aims to examine the possibilities of the internet and ICT to improve the quality of life of the elderly and contribute to their social inclusion. This study found that using ICT and the internet reduces their loneliness and social isolation, increasing self-control, providing social support and leisure, and integrating them into society. In the process of adopting ICT and the internet, the elderly have barriers intrapersonal, interpersonally, structurally, and functionally.
Co-Authors Ibnu Hamad Irwansyah Irwansyah Nyarwi Ahmad Udi Rusadi