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All Journal JCES (Journal of Character Education Society) Journal Of Human And Education (JAHE)
Kurmasela, Hanock
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Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENDAMPINGAN BRANDING DAN LABELLING SEBAGAI PEBGUATAN IDENTITAS PRODUK BATIK EKOPRINT PADA KELOMPOK IBU-IBU RUMAH TANGGA Yanti, Dwi Indah Widya; Leiwakabessy, Ivonne Martha; Tabalessy, Roger R.; Masengi, Melisa Ch.; Manurung, Melani; Sapari, Lili Joy S.; Kurmasela, Hanock
JCES (Journal of Character Education Society) Vol 7, No 1 (2024): January
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jces.v7i1.20159

Abstract

Abstrak: Ekoprint merupakan teknik pencetakan tekstil dengan memanfaatkan sumberdaya alam di lingkungan sekitar dan ramah lingkungan. Teknik ini semakin diminati oleh masyarakat salah satunya Ibu-ibu di Kepulauan Fam, Raja Ampat. Produk ini memiliki potensi yang sangat baik untuk dikembangkan. Namun yang menjadi kendala adalah belum adanya brand dan label yang menjadi ciri khas produk tersebut. Logo bukan hanya simbol visual, tetapi juga merupakan elemen kunci dalam strategi branding yang dapat membantu membangun dan memperkuat hubungan antara merek dan pelanggan. Kegiatan pendampingan dilakukan sebagai bagian dari Program Matching Fund 2023. Kegiatan dilaksanakan di Kampung Saupapir Kepulauan Fam Raja Ampat. Metode yang dilakukan adalah pendampingan yang terdiri dari tahapan Pra, Pelaksanaan dan Evaluasi. Peserta kegiatan terdiri dari 20 orang Ibu-Ibu Rumah tangga yang memiliki usaha tradisional batik ekoprint. Dari hasil kegiatan pendampingan terpilih logo yang akan digunakan dalam pengemasan batik ekoprint. Berdasarkan evaluasi, pemahaman tentang pentingnya label dan logo dalam pemasaran produk meningkat dari 55 % menjadi 75% tingkat pemahaman peserta setelah kegiatan. Indeks Kepuasan mitra dalam kegiatan pendampingan secara keseluruhan adalah 4,4 dengn kinerja layanan “Sangat Puas”Abstract: Abstract: Ecoprint is a textile printing technique that utilizes natural resources in the surrounding environment and is environmentally friendly. This technique is increasingly in demand by the community, one of which is mothers in the Fam Islands, Raja Ampat. This product has excellent potential for development. However, the obstacle is that there is no brand and label that characterizes the product. A logo is not just a visual symbol, it is also a key element in a branding strategy that can help build and strengthen the relationship between a brand and customers. Mentoring activities were carried out as part of the 2023 Matching Fund Program. Activities were carried out in Saupapir Village, Fam Raja Ampat Islands. The method used is mentoring which consists of Pre, Implementation and Evaluation stages. The activity participants consisted of 20 housewives who have traditional ecoprint batik businesses. From the results of the mentoring activities, a logo was selected to be used in ecoprint batik packaging. Based on the evaluation, understanding of the importance of labels and logos in product marketing increased from 55% to 75% of participants' level of understanding after the activity. The overall partner satisfaction index in mentoring activities is 4.4 with service performance "Very Satisfied"  
Sosialisasi Keselamatan Dan Kesehatan Kerja Bagi Peserta Pelatihan Di BLKK Teknik Las Sapulette, Rosa orpa; Kurmasela, Hanock; Balubun, Paulus Richardo; Tarukleme, Verdinal
Journal Of Human And Education (JAHE) Vol. 5 No. 1 (2025): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v5i1.2174

Abstract

The workplace must have K3 elements that are important for the health, safety and security of workers, K3 elements have benefits in managing risks or hazards in using equipment, machines, chemicals, heavy equipment and so on. The Neria Christian Education Foundation Community Work Training Center is engaged in the field of welding. BLK Welding has a high risk of work accidents because it is related to Fire, Electricity, Heat, and heavy equipment that can cause fire and disability to the body. For this reason, it is important to provide socialization of work safety and health by using Personal Protective Equipment (PPE) related to Welding. The method used in this service is the socialization of the use of Personal Protective Equipment in conducting training at the Welding Engineering Vocational Community Work Training Center to 16 training participants. The socialization stage consists of 3 parts, namely survey, socialization and implementation of occupational safety and health (K3)The results after the Socialization were held, Participants applied it directly during Welding training, where all Participants used all Personal Protective Equipment (PPE) completely. During the implementation carried out by the participants, none experienced a Work Accident and the use of APAR and First Aid Kits were placed in the BLK Building to anticipate Work Accidents
Co-Authors Balubun, Paulus Richardo Dwi Indah Widya Yanti Leiwakabessy, Ivonne Martha Manurung, Melani Masengi, Melisa Ch. Rosa Orpa Sapulette Sapari, Lili Joy S. Tabalessy, Roger R. Tarukleme, Verdinal