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All Journal Jurnal Ilmiah Wahana Pendidikan JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Kurniawan, Refi
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Religion Economics, Econometrics & Finance Education Social Sciences Other

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The Influence of Online Promotion and Consumer Lifestyle on the Decision to Buy Used Cars at Yusuf Mobilindo's Showroom in East Oku Kurniawan, Refi; Siti Komariah Hildayanti; Tri Wulandari
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 5 (2024): Oktober 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i5.3134

Abstract

This study aims to analyze the influence of online promotions and consumer lifestyles on the decision to buy used cars at the Yusuf Mobilindo Showroom in East Oku. This type of research is quantitative descriptive. The technique of determining the number of samples uses the Hair et at formula, which is 10 times the number of all indicators, so that the number of research samples is 110 respondents. Data analysis uses data quality test, classical assumption test, and multiple linear regression analysis with t test (partial), F test (simultaneous), and R test. The results of the study show that Online Promotion has a positive and significant effect on the Decision of Buyers of used cars at the Yusuf Mobilindo Showroom as seen from the results obtained with a calculation value of 3,772 > a table of 1,981 with a significance level of 0.000 < probability of 0.05. Lifestyle has a positive and significant effect on the Decision of Buyers of used cars at the Yusuf Mobilindo Showroom, the results obtained with a calculation value of 2,908 > 1,981 with a significance level of 0.000 < probability of 0.05. Online promotions and lifestyle simultaneously have a positive and significant effect on consumer buyer decisions at the Yusuf Mobilindo Showroom. This can be seen from the results of the F test obtained a value of Fcal 19.627 > Ftable 3.08 with a value and significance level of 0.000 < 005. The result of the correlation value for the online promotion variable (X1) and lifestyle (X2) in relation to buyer decision (Y) is 0.518, so the relationship is positive. In the calculation of R Square, 0.268 was obtained, meaning that the combined influence of variables X1 and X2 on Y was 26.8%. The remaining 73.2% was influenced by other variables that were not studied.
Pendampingan Re-Packing Kerupuk dan Kemplang Sebagai Daya Tarik Konsumen Terhadap UMKM di Desa Lembak Shabita, Amillya; Anjani, Adinda Ayu; Rizkiani, Nanda; Kurniawan, Refi; Wulandari, Try; Purnamasari, Endah Dewi; Anggraini, Leriza Desitama
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 8 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11095714

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memegang peran penting dalam menggerakkan ekonomi dan meningkatkan kualitas hidup masyarakat di Indonesia. Desa Lembak di Kecamatan Lembak, Muara Enim, Sumatera Selatan, adalah salah satu contoh yang mencolok dalam sektor kuliner, terutama produksi kerupuk dan kemplang. Namun, pelaku UMKM di Desa Lembak menggunakan kantong plastik hitam yang kurang menarik sebagai kemasan produk mereka. Untuk mengatasi masalah ini, tim KKN telah memperkenalkan kantong kertas copy atau kertas semen sebagai alternatif yang lebih ramah lingkungan dan menarik. Kegiatan ini melibatkan beberapa pelaku UMKM, seperti UMKM Ratna, UMKM Fiqaqira, UMKM Echa, UMKM Cia, dan UMKM Fitri. Penggunaan kertas semen sebagai kemasan telah membawa perubahan positif, seperti peningkatan tampilan produk dan minat konsumen, terutama saat liburan. Meskipun ada tantangan biaya, tim KKN telah mengusulkan solusi dengan memberlakukan biaya kemasan kertas semen secara terpisah sesuai permintaan konsumen. Selain itu, pelaku UMKM juga diberi opsi untuk membeli kertas semen dalam jumlah besar untuk efisiensi biaya. Langkah ini bertujuan untuk mendukung pelaku UMKM di Desa Lembak agar dapat mengakses kemasan yang lebih baik dengan lebih efisien, meningkatkan daya tarik produk, dan mengurangi dampak lingkungan.
Co-Authors Anggraini, Leriza Desitama Anjani, Adinda Ayu Endah Dewi Purnamasari Rizkiani, Nanda Shabita, Amillya Siti Komariah Hildayanti TRI WULANDARI Wulandari, Try