Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal E-Jurnal Manajemen Trisakti School of Management (TSM)
HANIFA, NYAYU TASYAPUTRI
Unknown Affiliation
Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH PARASOCIAL INTERACTION TERHADAP PURCHASE INTENTION PENGGUNA SOMETHINC HANIFA, NYAYU TASYAPUTRI; GULO, YUPITER
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 4 No. 1 (2024): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v4i1.2542

Abstract

The purpose of this study was to determine the effect of parasocial interaction, transparency, perceived enjoyment, credibility and informativeness on the purchase intention of Somethinc users in DKI Jakarta. The sampling technique applied purposive sampling using a sample of 200. Research data was processed using the Structural Equation Model (SEM) analysis method. The research results show that parasocial interaction, credibility, and informativeness have a significant effect on purchase intention, either directly or mediated by credibility and informativeness. Meanwhile, transparency and perceived enjoyment do not have a significant effect on purchase intention, either directly or mediated by transparency and perceived enjoyment
Co-Authors Gulo, Yupiter