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All Journal Jurnal Ilmiah Wahana Pendidikan Neraca Manajemen, Akuntansi, dan Ekonomi Cendikia Pendidikan Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Pahlefy, Muhamad Reza
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Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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WHAT IS THE ANSOFF MATRIX AND HOW TO UTILIZE IT IN BUSINESS ANALYSIS? Pahlefy, Muhamad Reza; Putri, Tasya Amanda
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 13 No. 10 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v13i10.10064

Abstract

In the dynamic era of globalization and competitive markets, businesses face multifaceted challenges in achieving sustainable growth and adaptability. The Ansoff Matrix, developed by Igor Ansoff in 1957, serves as a pivotal strategic framework for identifying growth opportunities by focusing on product and market dimensions. This study explores the theoretical underpinnings and practical applications of the Ansoff Matrix, providing insights into its four strategic options: market penetration, market development, product development, and diversification. Utilizing a structured literature review methodology, this research critically examines the matrix's relevance, benefits, and limitations in contemporary business scenarios. Findings reveal that while the matrix offers simplicity and strategic clarity, its application demands integration with dynamic market analysis and agility. This study underscores the matrix's value as a decision-making tool for aligning growth strategies with organizational capabilities and market demands, ensuring competitive advantage and long-term success.
Transformasi Pendidikan: Design Thinking untuk Kreativitas dan Critical Thinking Anak di Era Globalisasi Pahlefy, Muhamad Reza; Wenedy, Aaron; Salsabila, Salsabila
Sindoro: Cendikia Pendidikan Vol. 10 No. 10 (2024): Sindoro Cendikia Pendidikan
Publisher : Cahaya Ilmu Bangsa Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9644/sindoro.v10i10.9484

Abstract

Dalam era globalisasi, pendidikan memainkan peran strategis dalam membentuk generasi muda yang kreatif, berpikir kritis, dan adaptif terhadap dinamika teknologi. Penelitian ini bertujuan mengeksplorasi penerapan design thinking dalam pendidikan sebagai pendekatan inovatif untuk meningkatkan kreativitas, kolaborasi, dan pemecahan masalah di tingkat sekolah dasar. Menggunakan metode kualitatif berbasis studi literatur, penelitian ini memanfaatkan data dari jurnal akademik, laporan internasional, dan kebijakan pendidikan. Temuan menunjukkan bahwa design thinking efektif melalui tahapan empathize, define, ideate, prototype, dan test, yang membangun pola pikir kreatif dan humanistik. Pendekatan ini dapat mengatasi keterbatasan kurikulum tradisional dengan meningkatkan kemampuan siswa dalam menghadapi tantangan global. Implikasi penelitian menggarisbawahi perlunya integrasi terstruktur dari design thinking ke dalam kebijakan pendidikan, termasuk pelatihan guru dan penyediaan sumber daya, untuk mewujudkan pendidikan yang relevan, berkelanjutan, dan mampu mendukung transformasi digital di Indonesia, karena pendekatan ini dapat menjadi solusi strategis untuk mewujudkan pendidikan yang relevan, inovatif, dan berkelanjutan di tengah era globalisasi.
HOW TO FIND A MARKET NICHE? Pahlefy, Muhamad Reza; Wenedy, Aaron; Putri, Tasya Amanda
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 4 (2025): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

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Abstract

In today's competitive business landscape, identifying a market niche has become a critical strategy for companies seeking to differentiate themselves and build a loyal customer base. A market niche refers to a specific segment within a broader market, characterized by distinct needs, preferences, and challenges that remain underrepresented by mainstream competitors. This study provides a comprehensive framework for businesses to systematically identify and capitalize on market niches, ultimately gaining a competitive advantage. The research method used is a literature review, collecting and evaluating credible sources relevant to the topic. The findings reveal that identifying a market niche involves five key steps: identifying market needs and gaps, analyzing competitors, STP, evaluating the uniqueness of products or services, and validating the niche through market testing. The implications of this study provide practical insights for entrepreneurs and marketers in developing effective and sustainable niche marketing strategies while avoiding the risks of over-dependence on a narrow customer base or market saturation.
CONTINGENCY THEORY AS A DECISION-MAKING FUNDAMENTAL IN BUSINESS ANALYSIS Pahlefy, Muhamad Reza; Putri, Tasya Amanda; Wenedy, Aaron
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 4 (2025): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

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Abstract

In the dynamic landscape of organizational decision-making, the effectiveness of frameworks like AIDA, STP, Porter's Five Forces, VRIO, and Ansoff Matrix often depends on situational variables, as highlighted by Contingency Theory. This study investigates the application of Contingency Theory in aligning decision-making and leadership strategies with specific contextual demands. Employing a literature review methodology, data was gathered from credible academic sources to analyze the theoretical underpinnings and practical applications of Contingency Theory in business analysis. Findings reveal that successful decision-making hinges on environmental scanning, strategic fit, and adaptability to dynamic conditions. Moreover, leadership styles guided by contingency principles, such as the Situational Leadership Model, demonstrate the importance of adapting to organizational and environmental complexities. This study underscores the critical role of contingency-based approaches in fostering organizational resilience and effectiveness, offering valuable implications for both practitioners and academics in navigating multifaceted business challenges.
Dynamics of Franchise Business Independence: A Case Study of McDonald's in Indonesia Amidst the Israel-Palestine Conflict Wenedy, Aaron; Toruan, Lucas Gabrielle Octory L; Pahlefy, Muhamad Reza; Maskilo, Othniel Haziel Surya
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 14 (2024): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12931868

Abstract

This essay explores the challenges to the independence of franchise businesses, focusing on the 2023 McDonald's (McD) boycott controversy in Indonesia amid the Israel-Palestine conflict. Franchise business, as a method for expanding operations globally, faces intricate issues when global political events intersect with local sentiments. The text delves into the tensions arising from the Israeli McDonald's controversial actions and their repercussions on McD Indonesia, examining how franchise businesses navigate global guidelines while adapting to local market needs. The essay elucidates the multifaceted conflict between Israel and Palestine and its influence on McDonald's global operations. The controversy arises from McDonald's Israel providing free meals to the Israeli Defense Forces (IDF), sparking a divided reaction worldwide. The essay highlights the ensuing public debate and boycott calls in Indonesia, where McD Indonesia, owned by PT Rekso Nasional Food, became a focal point of discussion. The philosophical lens of axiological ethics is employed to analyze the societal stance on the McDonald's boycott. Axiology, centered on moral values shaping human actions, reveals that the boycott manifests as an expression of solidarity and justice. However, the essay also explores the nationalist sentiments underlying the boycott and emphasizes the need to assess its pragmatic impact on Indonesia's economy and the resolution of the Israel-Palestine conflict.The text emphasizes McDonald's Indonesia's independence, clarifying its non-affiliation with the policies of McDonald's globally, particularly in Israel. The company affirms its commitment to humanitarian values, demonstrated by a monetary contribution to Gaza. The essay scrutinizes the ethical dilemmas faced by investors amid the boycott, underscoring the need for businesses to align strategies with broader considerations in addressing franchise-related challenges. In conclusion, the essay underscores the complexity of relationships between global brand owners, local franchisees, and public opinions. It discusses how McDonald's Indonesia, by asserting its independence and humanitarian commitments, exemplifies the delicate balance franchise businesses must strike amidst global controversies. The analysis combines axiological ethics and pragmatic considerations, providing insights into the ethical values driving societal actions and evaluating the tangible impacts of such actions. The McDonald's case in Indonesia highlights the evolving dynamics of franchise businesses in navigating global and local challenges.
Co-Authors Maskilo, Othniel Haziel Surya Putri, Tasya Amanda Salsabila, Salsabila Toruan, Lucas Gabrielle Octory L Wenedy, Aaron