<![CDATA[The rapid growth of digital commerce has increased convenience for Generation Z consumers while also encouraging impulsive buying behavior. Among Muslim consumers, Islamic financial literacy is important because it reflects financial knowledge, attitudes, and behaviors based on Islamic principles. Objective: This study examined impulsive buying behavior among Muslim Generation Z individuals from the perspectives of Islamic financial knowledge, Islamic financial attitudes, and Islamic financial behaviour. Method: A quantitative design was employed with 347 Muslim Generation Z respondents. Impulsive buying behavior was measured through cognitive and affective dimensions, while Islamic financial literacy was assessed through its three dimensions. Data were analyzed using separate simple linear regression analyses. Results: Assumption testing confirmed that all variables met normality, linearity, and homoscedasticity requirements. The findings showed that Islamic financial knowledge, Islamic financial attitudes, and Islamic financial behaviour each had a significant relationship with impulsive buying behavior (p< .001). These results indicate that impulsive buying among Muslim Generation Z consumers is influenced not only by financial knowledge but also by their financial attitudes and behaviors. Implications: Islamic financial education programs should integrate knowledge enhancement with the development of positive financial attitudes and responsible financial management practices to help Muslim Generation Z consumers better control impulsive buying tendencies in the digital marketplace.]]>
