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All Journal Jurnal Ilmiah Wahana Pendidikan Jurnal Bisnis dan Manajemen West Science
Albari, Pascal Kharua
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Optimalisasi Keuntungan Penjualan Kopi Tubruk Menggunakan Pemrograman Linier Melalui Metode Simpleks: Studi Kasus Umkm Pada Photongopi Bang Marko Munandar, Zikri Bagas; Haludin, Guntur; Albari, Pascal Kharua; Dhiya’ulhaq, Mufadhal Daffa; adha, Muhamad akmal; Mundzir, Ahmad
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 16 (2024): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13766673

Abstract

This study aims to optimize the profit of Tubruk coffee sales in Kopi Bang Marko, a small and medium-sized enterprise (SME) in Tangerang Selatan, Indonesia, using linear programming through the simplex method. The research utilizes a combination of observation and interviews to gather data on raw material availability, coffee sales, production processes, and marketing strategies at Kopi Bang Marko. The linear programming model is then formulated based on the observed data, and the simplex method is applied to optimize the production and maximize profits. The optimal solution obtained through the simplex method indicates the ideal quantity of each coffee type to be sold per month, leading to maximum profit. This research contributes to the application of linear programming, specifically the simplex method, in optimizing sales and profits for a traditional Indonesian coffee SME. The findings offer practical insights for SMEs, especially those in the coffee business, on how to strategically plan production to maximize profits. The study may also have implications for policymakers in supporting and promoting the growth of SMEs. The study is limited to the specific case of Kopi Bang Marko in Tangerang Selatan and may not be directly applicable to other contexts without adjustments.
Pengaruh Soft-Selling Video Iklan Produk Marjan terhadap Niat BeliKonsumen melalui Perilaku Konsumen terhadap Iklan Sinuraya, Yohanes Exspandio Perfecta; Pratama, Alzetrho Baja; Albari, Pascal Kharua
Jurnal Bisnis dan Manajemen West Science Vol 4 No 03 (2025): Jurnal Bisnis dan Manajemen West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jbmws.v4i03.2555

Abstract

This study investigates the influence of Marjan’s soft-selling advertisement on consumers’ attitudes toward the ad and their purchase intention in Greater Tangerang. The main issue addressed is the effectiveness of soft-selling advertising in shaping emotional responses and consumer purchase decisions. A quantitative approach was applied by distributing questionnaires to 218 respondents who had seen Marjan’s Ramadan-themed advertisement. Data were analyzed using validity and reliability tests, multiple linear regression, and both partial and simultaneous significance tests. The results reveal that soft-selling advertising significantly affects consumers’ attitudes toward the ad, which in turn significantly influences their purchase intention. The narrative and emotional delivery used in the advertisement proved effective in creating a positive impression and increasing consumer interest. In conclusion, soft-selling is a relevant strategy to build emotional engagement with consumers, especially for seasonal products like syrup during Ramadan.
Co-Authors adha, Muhamad akmal Dhiya’ulhaq, Mufadhal Daffa Guntur Haludin Munandar, Zikri Bagas Mundzir, Ahmad Pratama, Alzetrho Baja Sinuraya, Yohanes Exspandio Perfecta