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All Journal Jurnal Ilmiah Wahana Pendidikan IIJSE
Adeyawarman, Aldo Nugraha
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Religion Economics, Econometrics & Finance Education Social Sciences Other

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Efektivitas Penghitungan Laporan Keuangan Dengan Menggunakan Aplikasi Buku Warung Pada UMKM Arjuna’s Cake Adeyawarman, Aldo Nugraha; Purwanto, Sugeng
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 18 (2024): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13859246

Abstract

Pada saat ini era perkembangan teknologi telah memasuki era 4.0, pada era ini menekankan pada pola ekonomi digitalisasi, namun masih banyak para pelaku Usaha, Mikro, kecil dan Menengah (UMKM) yang masih menggunakan perhitungan keuangan secara tradisional maupun manual. Dengan perkembangan teknologi yang sangat pesat ini diharapkan para pelaku UMKM dapat menerapkan pola ekonomi digital dengan melakukan peralihan perhitungan dan pencatatan keuangan dari manual ke digital menggunakan aplikasi keuangan digital seperti Buku Warung. Tujuan dari penelitian ini membantu UMKM dalam melakukakan pencatatan keuangan dan pengelolaan keuangan secara mudah dan lebih efisien. Metode yang diterapkan dalam penelitian ini melibatkan wawancara, observasi dan analisis dokumentasi. Hasil yang didapatkan dari pelatihan pencatatan keuangan untuk pelaku UMKM Arjuna’s Cake berjalan dengan baik dan lancar, meningkatkan kemampuan dan keterampilan mereka dalam menggunakan Buku Warung untuk pencatatan keuangan yang efektif.
The Influence of Social Media Marketing, Country of Origin, and Product Features on Purchase Intention of Xiaomi Smartphones for Generation Z in Surabaya Adeyawarman, Aldo Nugraha; Pudjoprastyono, Hery; Majid, Nurkholish
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7286

Abstract

There has been tremendous growth in information and communication technology infrastructure in Indonesia. Along with this, the demand for various media and communication devices has also increased, considering the needs of the community for diverse communication tools. This condition also encourages increasingly tight competition in the telecommunications industry. In connection with the tight competition in the telecommunications industry, it is important to examine what influences purchasing intention. This study aims to determine the influence and analyze the Influence of Social Media Marketing, Country of Origin, and Product Features on Purchase Intention of Xiaomi Smartphones for Generation Z in Surabaya. This research method is quantitative with a purposive sampling technique. The sample consists of 160 respondents, consisting of Generation Z in Surabaya and those interested in Xiaomi smartphones. Data analysis was carried out using the Partial Least Squares (PLS) method with the help of SmartPLS 3. The results of this study are 1) Social media marketing has a positive and significant effect on the purchase intention of Xiaomi smartphones for Generation Z in Surabaya. 2) Country of origin has a positive and significant effect on the purchase intention of Xiaomi smartphones for Generation Z in Surabaya. 3) Product features have a positive and significant effect on the purchase intention of Xiaomi smartphones for Generation Z in Surabaya.
Co-Authors Nurkholish Majid Pudjoprastyono, Hery Sugeng Purwanto