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NAHDLATUL ULAMA’S DA’WAH STRATEGIES AGAINST ONLINE GAMBLING AMONG ADOLESCENTS IN PAYA BAKUNG VILLAGE Al Fatih, Siti Karmela; Rubino
International Journal of Cultural and Social Science Vol. 6 No. 4 (2025): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v6i4.1178

Abstract

This study analyses the strategies of Nahdlatul Ulama (NU) in addressing the growing issue of online gambling among adolescents in Paya Bakung Village, Deli Serdang Regency. Using a qualitative approach through observation, documentation, and in-depth interviews, the research identifies three main da’wah strategies sentimental, rational, and sensory. The findings show that NU’s approaches have contributed to reducing adolescent involvement in online gambling by strengthening religious awareness and community values. However, their effectiveness remains limited due to economic pressures, easy access to gambling platforms, and the lack of structured follow-up. The study highlights the need for continuous collaboration between NU, families, and educational institutions to reinforce religious and ethical values as well as to provide sustainable preventive measures.
Strategi Humas dalam Meningkatkan Dakwah Diera Perkembangan Teknologi Efendi, Erwan; Marisa, Marisa; Dayati, Eni; Al Fatih, Siti Karmela; Setiawan, Dimas
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 10 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11402665

Abstract

Da'wah is one of the important pillars of the Islamic religion. Da'wah aims to convey Islamic teachings to the wider community. In the era of technological development, da'wah faces new challenges, namely how to convey Islamic teachings effectively and efficiently by utilizing technology. This research aims to analyze public relations strategies in increasing da'wah in the era of technological development. The research results show that public relations strategies in increasing da'wah in the era of technological development include: 1) Internal strategy: creating a conducive working atmosphere for preachers, improving the quality of preachers, and building good relationships with partners. 2) External strategy: utilizing social media, building social networks, and carrying out digital da'wah campaigns. In conclusion, public relations has an important role in increasing da'wah in the era of technological development. Public relations can utilize technology to convey Islamic teachings effectively and efficiently