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Journal : INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE

NAHDLATUL ULAMA’S DA’WAH STRATEGIES AGAINST ONLINE GAMBLING AMONG ADOLESCENTS IN PAYA BAKUNG VILLAGE Al Fatih, Siti Karmela; Rubino
International Journal of Cultural and Social Science Vol. 6 No. 4 (2025): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v6i4.1178

Abstract

This study analyses the strategies of Nahdlatul Ulama (NU) in addressing the growing issue of online gambling among adolescents in Paya Bakung Village, Deli Serdang Regency. Using a qualitative approach through observation, documentation, and in-depth interviews, the research identifies three main da’wah strategies sentimental, rational, and sensory. The findings show that NU’s approaches have contributed to reducing adolescent involvement in online gambling by strengthening religious awareness and community values. However, their effectiveness remains limited due to economic pressures, easy access to gambling platforms, and the lack of structured follow-up. The study highlights the need for continuous collaboration between NU, families, and educational institutions to reinforce religious and ethical values as well as to provide sustainable preventive measures.