Dewi, Siti Elis Puspita
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Pengaruh Kepercayaan dan Kepuasan Pelanggan pada Proses Bisnis E-commerce Chairunnisa, Chairunnisa; Dewi, Siti Elis Puspita; Malakiyyah, Siti Nurhalifah
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 13 (2024): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12813187

Abstract

This research aims to explain the exact relationship between trust and customer satisfaction in e-commerce business processes. This research is a type of qualitative research method with a literature review approach and collecting information that has been obtained from literature, online journal articles sourced from Google Scholar and reference books related to this article. The research results show that consumers will feel confident and decide to buy products through e-commerce platforms by considering several considerations and customer trust will continue to increase when using services, products and even recommending them to other people. Thus, it can be concluded that: 1) Satisfaction has a significant effect on e-commerce business processes. 2) Trust has a significant effect on e-commerce business processes.