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All Journal SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora COMMED: Jurnal Komunikasi dan Media MEDIALOG: Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Dan Media
Lestari, Ayu Ria
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Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Aktivitas Public Relations Bisnis Kampus Institut Bisnis Muhammadiyah (IBM) Bekasi Lestari, Ayu Ria; El Adawiyah, Sa’diyah
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 4 No. 1 (2024): Januari - April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v4i1.1496

Abstract

This research aims to gather information about the activities of Business Public Relations (PR) at IBM Bekasi Campus. The method used in this research employs qualitative methods with data collection techniques through in-depth interviews with informants, document examination, observation, and data analysis, including observation, data reduction, and data presentation. The results of this study indicate that the Internal and External Public Relations (PR) activities at IBM Bekasi Campus emphasize the crucial role of PR in shaping a positive image, strengthening internal relationships, and increasing engagement with external parties. Internal PR focuses on fostering corporate culture, effective communication, and increasing employee engagement, while External PR emphasizes innovative promotional strategies, effective communication with the public, and strategic partnerships with industries. Both complement each other in creating a strong campus identity. Two-way communication, recognition of employee contributions, and engagement development strategies in Internal PR have a positive impact on the work environment and productivity. Meanwhile, External PR successfully creates the campus's appeal through various communication channels, active participation in educational events, and the use of social media as a promotional tool. Alumni involvement and responses to public feedback indicate adaptation that is relevant to technological developments and communication trends. The overall PR activities at IBM Bekasi Campus create a dynamic ecosystem, strengthen internal foundations, and open opportunities for sustainable partnerships, maintaining solid relationships with various stakeholders, and attracting prospective students.
ANALISIS SEGMENTASI, TARGETING DAN POSITIONING PT. SENTUL CITY TBK Lestari, Ayu Ria; Purnamasari, Oktaviana
MEDIALOG: Jurnal Ilmu Komunikasi Vol. 7 No. 1 (2024): Medialog: Jurnal Ilmu Komunikasi (in Progres)
Publisher : Program Studi Ilmu Komunikasi FISIP UM Buton

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/medialog.v7i1.5112

Abstract

This study aims to explore the segmentation, targeting, and positioning strategies at PT. Sentul City, Tbk. Using a qualitative approach, the research gathered information through in-depth interviews with relevant informants. The findings reveal that Sentul City adopts a structured approach to determining target segments, considering characteristics such as age, profession, and lifestyle preferences. The company's primary targets encompass various groups, ranging from private employees, civil servants, property investors, entrepreneurs, and retirees. In the positioning strategy, PT. Sentul City emphasizes the creation of elegant, minimalist, and classy property environments to meet the needs of consumers seeking a modern lifestyle. The properties are designed to reflect status and aspirations for living in a high-quality environment. By utilizing the online platform, the company ensures the availability of comprehensive information and facilitates interaction with potential buyers. This research provides in-depth insights into how PT. Sentul City formulates and implements its property marketing strategies, serving as a valuable reference in the property industry.
Pola Komunikasi Organisasi Aisyiyah Kabupaten Karanganyar Di Era Modernisasi Lestari, Ayu Ria; Ikhwan, Muhammad Isnan Nur; Syahiddinillah, Fajri; Swarnawati, Aminah
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 5 No. 1 (2025): Januari - April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v5i1.2677

Abstract

Effective communication patterns are key in running complex organizations like 'Aisyiyah. Understanding the communication model used can provide insights to enhance communication effectiveness in religious and social organizations in Karanganyar and identify the factors influencing it. The communication pattern in this organization utilizes an all-channel communication model, which operates without hierarchical barriers. The research method used is qualitative with a case study approach, through in-depth interviews and observations of the active organization leaders. The research results show that the communication pattern implemented in 'Aisyiyah Karanganyar has built strong interpersonal relationships, facilitated collaboration, and created an inclusive and empowering work climate. The communication conducted is informative but also persuasive and motivating, bringing significant positive impacts to the community served. The open and transparent communication pattern allows quick and adaptive responses to changes and strengthens members' solidarity and a sense of belonging.
Strategi komunikasi pemasaran 5.0 untuk meningkatkan brand awareness pada bisnis properti: Studi kasus The Sanctuary Collection Lestari, Ayu Ria; Patrianti, Tria
SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Vol 11 No 2 (2025): August 2025
Publisher : LP2M Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/sosio.v11i2.19907

Abstract

Marketing communication strategies play a crucial role in the property business sector. The development of communication technology has led to a new innovation known as Marketing 5.0. This study differs from Des Derivanti et al. (2023), who focused on social media, while Timbang (2023) recommended the use of virtual reality and online media as part of a responsive promotional approach to consumers. The aim of this research is to analyze the application of Marketing Communication 5.0 in building brand awareness for The Sanctuary Collection. The study uses a qualitative case study approach with data collection techniques including in-depth interviews with three internal informants (Head of Sales & Marketing Communication, Promotion Supervisor, and Sales Manager), as well as three external informants from the consumer side, supported by observation and documentation. The validity of the data was tested through source and method triangulation and validated by experts in Public Relations and Marketing Communication. The analysis used is qualitative descriptive to identify the patterns of communication strategies applied. The research findings show that the strategy is carried out in three stages. The planning stage includes audience identification, communication objectives, message design, channel selection, and budgeting. The implementation stage involves the use of Data-Driven Marketing, Predictive Marketing, Contextual Marketing, and Augmented Marketing through 360-degree virtual tours and AI-based CRM (Mekari Qontak). Agile Marketing strategies are used to respond to market dynamics. The evaluation stage is conducted routinely using both digital and offline KPI indicators and consumer feedback. 
ANALISIS SEGMENTASI, TARGETING DAN POSITIONING PT SENTUL CITY TBK Lestari, Ayu Ria; Purnamasari, Oktaviana
Commed Jurnal Komunikasi dan Media Vol. 10 No. 1 (2025): COMMED : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to explore the segmentation, targeting, and positioning strategies at PT. Sentul City, Tbk. Using a qualitative approach, the research gathered information through in-depth interviews with relevant informants. The findings reveal that Sentul City adopts a structured approach to determining target segments, considering characteristics such as age, profession, and lifestyle preferences. The company's primary targets encompass various groups, ranging from private employees, civil servants, property investors, entrepreneurs, and retirees. In the positioning strategy, PT. Sentul City emphasizes the creation of elegant, minimalist, and classy property environments to meet the needs of consumers seeking a modern lifestyle. The properties are designed to reflect status and aspirations for living in a high-quality environment. By utilizing the online platform, the company ensures the availability of comprehensive information and facilitates interaction with potential buyers. This research provides in-depth insights into how PT. Sentul City formulates and implements its property marketing strategies, serving as a valuable reference in the property industry.
Co-Authors Adawiyah, Sa'diyah El Ikhwan, Muhammad Isnan Nur Oktaviana Purnamasari Oktaviana Purnamasari Swarnawati, Aminah Syahiddinillah, Fajri Tria Patrianti