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All Journal Menara Riau: Jurnal Ilmu Pengetahuan dan Pengembangan Masyarakat Islam Journal of Consumer Science AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Anterior Jurnal Warta Ikatan Sarjana Komunikasi Indonesia Mediakom : Jurnal Ilmu Komunikasi Kalijaga Journal of Communication ABDIMASY: Jurnal Pengabdian dan Pemberdayaan Masyarakat Caraka : Indonesia Journal of Communication Journal Of World Science Jurnal Ilmu Komunikasi Dan Media Kajian Ilmu Sosial Triwikrama: Jurnal Ilmu Sosial Jurnal Bincang Komunikasi CommLine
Swarnawati, Aminah
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The Power of Branding on Reviving Ride-Hailing’s Customer Recovery after Service Failure Priyono, Wahyu Joko; Swarnawati, Aminah
Journal of Consumer Sciences Vol. 9 No. 3 (2024): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.9.3.286-314

Abstract

Ride-hailing services are important part of urban transportation in Indonesia in Indonesia. While they provide convenience and flexibility to millions of customers, service failures are inevitable and can significantly impact customer satisfaction and retention. Therefore, effective recovery strategies are essential. This study examined the impact of brand image and passion on affective commitment and brand equity, which in turn affect service recovery satisfaction and repatronage intentions in Jakarta. It focuses on the emotional and psychological mechanisms that drive service recovery satisfaction and repatronage intentions, in contrast to previous studies that primarily focused on general consumer behavior. Using a quantitative survey research design, data was collected through face-to-face interviews using a structured questionnaire administered to 103 respondents selected via convenience sampling. The Structural Equation Modeling-Partial Least Squares (SEM-PLS) technique was employed due to its capacity to effectively manage complex models with smaller samples. It is suitable for the exploratory nature of this study. The findings indicate that brand image positively affects affective commitment and brand equity. Brand passion strongly influences both affective commitment and brand equity. Affective commitment significantly impacts recovery satisfaction and repatronage intentions, while brand equity also predicts both outcomes. These results highlight the importance of strategic branding and affective commitment in the service recovery process and provide important insights for improving customer retention strategies in the competitive ride-hailing sector. Despite the findings, this study has several limitations. Its focus on Gojek customers in Indonesia, the cross-sectional design, and omission of moderating factors may limit the generalizability and depth of the findings. These suggest the need for more diverse samples, longitudinal studies, and the inclusion of additional constructs in future research. The study not only contributes to the theoretical framework of consumer-brand relationships but also provides practical implications for brand managers aiming to enhance customer repatronage intention through effective recovery efforts.
The Influence of Instagram and Brand Image on College Enrolling Interest at Universitas Muhammadiyah Jakarta Fauzalia, Dian; El Adawiyah, Sa'diyah; Patrianti, Tria; Swarnawati, Aminah
Kalijaga Journal of Communication Vol. 6 No. 2 (2024)
Publisher : Communication and Islamic Broadcasting Study Program, Faculty of Da'wah and Communication, Universitas Islam Negeri Sunan Kalijaga Yogyakarta, Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/kjc.62.05.2024

Abstract

The purpose of this study was to measure the influence of Instagram and brand image on interest in enrolling in college at Universitas Muhammadiyah Jakarta partially and simultaneously. This research approach uses quantitative research. This study used proportional stratified random sampling with 239 student respondents at SMAS Muhammadiyah 8 Ciputat and SMAN 8 South Tangerang City. The data collection technique was carried out using a questionnaire. The data analysis technique used multiple linear regression tests, namely the F and T-tests. This study found that Instagram and brand image positively and significantly affect interest in enrolling in college at the Universitas Muhammadiyah Jakarta, both partially and simultaneously. In conclusion, all hypotheses are accepted. Kata Kunci: komunikasi bisnis, instagram, citra merek, minat, mendaftar kuliah
Analisis Spasialisasi Sertifikat Halal Pada Sikat Gigi Dalam Perspektif Ekonomi Politik Komunikasi Hermansyah, Hermansyah; Arifin, Syahrul; Zahra, Siti; Swarnawati, Aminah
CommLine Vol 9, No 2 (2024)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v10i2.2288

Abstract

Majelis Ulama Indonesia melalui LPPOM MUI dan Komisi Fatwa telah berusaha semaksimal mungkin untuk memberikan jaminan makanan halal bagi konsumen muslim melalui instrumen sertifikasi halal merupakan fatwa tertulis MUI yang menyatakan kehalalan suatu produk sesuai syariat Islam. Metode penelitian ini berupa pendekatan kualitatif deskriptif. Penelitian ini menggunka teknik pengumpulan data dilakukan dengan wawan cara serta observasi. Tujuan penelitian ini ialah untuk mengetahui bagaimana peran sertifikat halal yang terdapat dalam produk sikat gigi. Hasil penelitian menunjukkan adanya asumsi dari masyarakat bahwa terdapat campuran bulu babi pada produk sikat gigi. Harapan ke depannya dalam dunia bisnis dengan pencantuman label halal akan terciptanya prilaku bisnis yang santun, yang concern terhadap nilai-nilai sosial dan spiritual disamping nilai-nilai profit. Sebagai pengemban nilai-nilai sosial, label halal mustilah mampu memberikan perlindungan terhadap konsumen baik dalam memenuhi kebutuhan pangan, kenyamanan dalam mengkonsumsi, cita-rasa, keselamatan baik jasmaniah maupun ruhaniah dan nilai perlindungan hukum (jaminan halal), sehingga masyarakat lebih percaya. Kata Kunci: Spalisasi Sertifkat Halal, Sikat Gigi, Persfektif Ekonomi Politik Komunikasi
REPRESENTASI NILAI-NILAI ISLAM DALAM FILM SIKSA NERAKA Wijaya, Amanda Zafira; Wijaya, Farhan Yut; Pratama, Heru; Swarnawati, Aminah
Kajian Ilmu Sosial (KAIS) Vol. 5 No. 2 (2024): KAIS : Kajian Ilmu Sosial
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/kais.5.2.87-92

Abstract

Penelitian ini bertujuan untuk menganalisis representasi nilai-nilai Islam dalam film "Siksa Neraka" menggunakan pendekatan teori Cultural Studies dan Postmodernisme. Metode penelitian kualitatif deskriptif diterapkan dengan teknik analisis semiotik untuk mengidentifikasi dan menginterpretasi simbol-simbol yang merepresentasikan nilai-nilai Islam dalam film tersebut. Cultural Studies digunakan untuk memahami bagaimana film ini sebagai produk budaya populer mencerminkan, mempertanyakan, atau mengukuhkan nilai-nilai agama dalam konteks sosial dan budaya kontemporer. Sementara itu, perspektif Postmodernisme membantu mengeksplorasi bagaimana film ini membongkar narasi besar dan menghadirkan keragaman interpretasi tentang konsep-konsep agama. Hasil penelitian menunjukkan bahwa film "Siksa Neraka" menyajikan representasi nilai-nilai Islam melalui simbol-simbol visual dan naratif yang kompleks, yang mengundang berbagai interpretasi dari penontonnya. Film ini juga memperlihatkan pengaruh budaya populer dan media dalam mengonstruksi pemahaman agama di era postmodern, di mana makna dan nilai sering kali diperdebatkan dan ditafsirkan ulang. Temuan ini memberikan wawasan tentang peran film sebagai media yang tidak hanya menghibur tetapi juga mendidik dan mempengaruhi persepsi publik tentang nilai-nilai agama.
PENGARUH SALES PROMOTION PARFUM SAFF N CO DI TIKTOK SHOP TERHADAP KEPUASAN PELANGGAN : (SURVEI PADA MAHASISWA BISNIS DIGITAL UII ANGKATAN 2021/2022) Huzaefah, Mariah; Swarnawati, Aminah
Triwikrama: Jurnal Ilmu Sosial Vol. 7 No. 10 (2025): Triwikrama: Jurnal Ilmu Sosial
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.6578/triwikrama.v7i10.12247

Abstract

AbstrakSaff n Co merupakan salah satu produk wewangian (parfum) yang berasal dari Indonesia, Saff n Co menciptakan parfum yang sesuai dengan semangat Indonesia. Tujuan dari penelitian ini ialah untuk mengetahui pengaruh sales promotion parfum Saff n Co di Tiktok shop, mengetahui kepuasan pelanggan parfum Saff n Co, serta mengukur pengaruh sales promotion parfum Saff n Co di Tiktok Shop terhadap kepuasan pelanggan. Penelitian ini menggunakan teori sales promotion meliputi Coupons, Price Packs, Premium Gift, Sampel, Rebates, Frequency Programme, Prizes, Patronage Awards, Free Trials, Product Warranties, Tie-in Promotions, Cross-Promotions, Point of Purchase dan teori Kepuasan Pelanggan meliputi Customer Perceived Quality, Customer Perceived Price, Customer Perceived Value. Pendekatan pada penelitian ini adalah pendekatan kuantitatif dengan sifat eksplanatif dan menggunakan metode survei. Teknik pengumpulan data menggunakan kuesioner dengan membagikan kepada 96 responden. Metode pengambilan sampel menggunakan simple random sampling. Data yang terkumpul diolah menggunakan SPSS versi 27. Hasil penelitian ini dilihat dari tabel coeficients menunjukkan bahwa Thitung 7,464 > Ttabel 1,661 dengan signifikasi probabilitas kurang dari 0,05 (<0,000 < 0,05), maka model regresi linear sederhana dapat diketahui variabel sales promotion berpengaruh terhadap kepuasan pelanggan pada Mahasiswa Bisnis Digital UII Angkatan 2021/2022.Kata kunci: Marketing Communication, Sales promotion, Kepuasan Pelanggan.
THE IMPACT OF ULTRAMILK SALES PROMOTION ON PURCHASE DECISION: (SURVEY ON STRAY KIDS FANS AT WHATSAPP COMMUNITY @SKZEVENT_JKT) Septichia Kirani, Charrisa; Swarnawati, Aminah
Triwikrama: Jurnal Ilmu Sosial Vol. 7 No. 10 (2025): Triwikrama: Jurnal Ilmu Sosial
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.6578/triwikrama.v7i10.12249

Abstract

AbstractIn an increasingly competitive era, business actors need an effective marketing strategy in a competitive UHT milk industry to be able to influence consumer purchasing decisions. The purpose of this study was to determine Ultramilk sales promotions on Instagram social media, to determine purchasing decisions for Stray Kids fans in the WhatsApp Community @SKZevent_JKT, and to measure the effect of Ultramilk sales promotions on Instagram on purchasing decisions. This study uses a quantitative approach using a questionnaire as a data collection instrument. The theory used is Sales Promotion from Kotler and Keller (2019) and Purchasing Decision from Kotler and Keller (2019). The research sample consisted of Ultramilk consumers who joined the WhatsApp community @SKZevent_JKT with a population of 460 members. In this study, a sample of 82 respondents was taken using the Taro Yamane formula with a margin of error of 10%. The collected data were analyzed using simple linear regression analysis to test the relationship between the independent variable of sales promotion (X) and the dependent variable of purchasing decision (Y). The results showed that sales promotion had a partial effect on consumer purchasing decisions. These findings suggest that effective sales promotions can influence consumer purchasing decisions.Keywords: Sales Promotion, Purchasing Decision, Marketing Communication.
Pola Komunikasi Organisasi Aisyiyah Kabupaten Karanganyar Di Era Modernisasi Lestari, Ayu Ria; Ikhwan, Muhammad Isnan Nur; Syahiddinillah, Fajri; Swarnawati, Aminah
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 5 No. 1 (2025): Januari - April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v5i1.2677

Abstract

Effective communication patterns are key in running complex organizations like 'Aisyiyah. Understanding the communication model used can provide insights to enhance communication effectiveness in religious and social organizations in Karanganyar and identify the factors influencing it. The communication pattern in this organization utilizes an all-channel communication model, which operates without hierarchical barriers. The research method used is qualitative with a case study approach, through in-depth interviews and observations of the active organization leaders. The research results show that the communication pattern implemented in 'Aisyiyah Karanganyar has built strong interpersonal relationships, facilitated collaboration, and created an inclusive and empowering work climate. The communication conducted is informative but also persuasive and motivating, bringing significant positive impacts to the community served. The open and transparent communication pattern allows quick and adaptive responses to changes and strengthens members' solidarity and a sense of belonging.
Efektivitas Grup WhatsApp sebagai Media Komunikasi Organisasi di UMKM Pengolah Limbah Tekstil Abdurrohman, Haidar; Nur A’lam, Naufal; Hidayati, Qonita Diah; Swarnawati, Aminah
Warta Ikatan Sarjana Komunikasi Indonesia Vol 8, No 1 (2025): Warta Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v8i1.377

Abstract

Penelitian ini bertujuan untuk mengevaluasi efektivitas penggunaan grup WhatsApp sebagai media komunikasi di lingkungan UMKM. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan studi kasus. Pengumpulan data dilakukan melalui wawancara mendalam terhadap sejumlah karyawan dari berbagai departemen serta observasi langsung interaksi di grup WhatsApp. Hasil penelitian menunjukkan bahwa penggunaan grup WhatsApp sebagai media komunikasi organisasi memiliki beberapa keuntungan, seperti kemudahan berbagi informasi, peningkatan keterlibatan karyawan, dan efisiensi waktu. Penelitian ini memberikan wawasan penting mengenai peran teknologi komunikasi dalam meningkatkan efektivitas organisasi dan membangun hubungan kerja yang lebih baik di lingkungan perusahaan rendahan (UMKM).
Communication Management of the General Election Commission (KPU) of Tanah Bumbu in the Candidate Selection Stage for the 2024 Regional Head Selection Mubarok, Bustanul; Swarnawati, Aminah; Harmonis, Harmonis
Journal of World Science Vol. 4 No. 4 (2025): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v4i4.1314

Abstract

The regional head election (Pilkada) is a competitive electoral contest that requires proper management. One of the most crucial aspects is the communication management of the General Election Commission (KPU), which is the organizing body of the election. The KPU Tanah Bumbu, responsible for conducting the Pilkada in Tanah Bumbu Regency, South Kalimantan, has implemented communication management strategies tailored to various challenges and the local political dynamics. This study aims to assess the strategy, effectiveness, and challenges of the communication management of the General Election Commission (KPU) of Tanah Bumbu Regency during the candidate nomination stage of the 2024 Pilkada. This research was conducted in Tanah Bumbu Regency during the nomination phase of the 2024 Pilkada candidates. The study employs a qualitative descriptive method with a case study approach. Data collection techniques include in-depth interviews, observations, and documentation analysis. The theoretical framework applied in this study is George J. Terry's (2019) communication management theory, which includes four key components: planning, organizing, actuating, and controlling. The findings reveal that the communication management strategy of KPU Tanah Bumbu relies on highly competent communicators, adequate technological support, strong collaboration with relevant stakeholders, and sufficient funding. Additionally, the study found that KPU Tanah Bumbu has implemented effective communication management during the nomination stage of the 2024 Pilkada, covering all phases—planning, organizing, execution, mobilization, and evaluation. Furthermore, the research identified the main challenges in KPU Tanah Bumbu’s communication management, including low public literacy levels, infrastructure barriers, and unpredictable socio-political dynamics.
Strategi literasi internet ramah anak dalam upaya mengurangi dampak kejahatan di media sosial pada yayasan yatim dan dhuafa Al-Jannah, Tangerang Selatan Sumarni, Lilik; Yuningsih, Siska; Swarnawati, Aminah; Firmansyah, Khalid
ABDIMASY: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 6 No. 1 (2025): ABDIMASY: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : STAI Auliaurrasyidin Tembilahan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46963/ams.v6i1.2906

Abstract

The widespread use of the internet among children without adequate supervision increases their risk of exposure to harmful content, such as cyberbullying, hoaxes, pornography, and digital addiction. A similar challenge was observed at the Al-Jannah Orphan and Underprivileged Foundation in South Tangerang, which oversees 23 foster children under the care of four guardians with limited digital literacy. To address this issue, a community engagement program was implemented, incorporating counseling, role-play, and empathy-based digital parenting training. Post-intervention assessments revealed significant improvements, with a 39% average increase in children’s understanding of digital ethics and a 46% average rise in caregivers’ readiness to supervise online activities. This initiative not only impacted individuals but also fostered a transformative shift toward a more supportive digital caregiving ecosystem. The program is expected to serve as a sustainable model for digital literacy mentoring in similar care institutions, cultivating an ethical, resilient, and digitally savvy generation.
Co-Authors Abdurrohman, Haidar Adawiyah, Sa'diyah El Arifin, Syahrul Arifka, Angelia Ainun Batunanggar, Muhammad Bayan Izzani Darman, Mayo Satria Fahmi, Rafid Fathan Fauzalia, Dian Firdaus, Aldi Firmansyah, Khalid Harmonis Hermansyah Hermansyah Hidayati, Qonita Diah Huzaefah, Mariah Ikhwan, Muhammad Isnan Nur Juliyanto, Andri Lestari, Ayu Ria Lilik Sumarni Mubarok, Bustanul Nur A’lam, Naufal Pratama, Heru Priyono, Wahyu Joko Rosadi, Didi Sanjaya, Makroen Septianingsih, Wulandari Septichia Kirani, Charrisa Siska Yuningsih Siti Zahra Syahiddinillah, Fajri Tria Patrianti Wijaya, Amanda Zafira Wijaya, Farhan Yut Wilti, Intan Ikhtiarti