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All Journal CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis
Ni Putu Shinta Vishuda Yoga Sasmitha
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Economics, Econometrics & Finance

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Pengaruh Store Atmosphere, Kualitas Pelayanan dan Customer Experience Terhadap Kepuasan Konsumen di Bhineka Muda Merdeka Denpasar Ni Putu Shinta Vishuda Yoga Sasmitha; I Wayan Ruspendi Junaedi; I Gede Agus Mertayasa
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 2 No. 3 (2022): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v2i3.308

Abstract

In order to find out indications of the influence of store atmosphere, service quality, and customer experience on consumer satisfaction at Bhineka Muda Merdeka, a study using a population, namely all consumers from Bhineka Muda Merdeka Denpasar, took a sample of 120 people. Based on these results, it can be concluded that the indication of store atmosphere has a positive and significant impact on customer satisfaction with the results of t-count 3,425 > t-table value 1,7 and a significance value of 0,001 <0,05. Another indication is that the quality of service has a positive and significant impact on consumer satisfaction, with the results of t-count 2,699 > t-table value 1,7 and a significance value of 0,008 <0,05. The last indication is that customer experience has a positive and significant impact on consumer satisfaction, with the results of t-count 2,910 > t-table value 1,7 and a significance value of 0,004 <0,05. Broadly speaking, there are indications simultaneously between store atmosphere, service quality, and customer experience on customer satisfaction of 34,9%.
Co-Authors I Gede Agus Mertayasa I Wayan Ruspendi Junaedi